When Lauren Carter of Glen Ellyn, IL was in the market for her first car, she went for a Mazda3. Not a bad choice, but not necessarily remarkable on the surface. After all, Mazda sold 123,361 of them here last year alone. What she didn't know was that the car she bought was the 10 millionth Mazda had sold in the US over the course of its 43-year history here, since selling its first rotary-powered R100 here in 1970.

Rather than let the occasion pass with nothing more than a press release (like the one below), Mazda gave Lauren a brand-new 2014 Mazda3 to replace the 2013 model she had bought. Which is a nice gesture, of course, but also enables Mazda to hold on to the landmark 10,000,000th car in its heritage collection.
Show full PR text
MAZDA CELEBRATES 10 MILLION VEHICLES SOLD IN U.S
Forty-Three Years of Fun-to-Drive Cars Has Brought Mazda to its Greatest Accomplishment


IRVINE, Calif., Oct. 22, 2013 - Mazda North American Operations (MNAO) today announced that it recently sold its 10-millionth vehicle in the United States, since starting U.S. sales operations in 1970. The 10-millionth vehicle, a 2013 Mazda3, was sold from Continental Mazda of Naperville, Ill., to Lauren Carter of Glen Ellyn, Ill. To celebrate this significant milestone, Mazda has replaced Carter's recently purchased 2013 Mazda3 with an all-new 2014 Mazda3, and the 10-millionth vehicle will become a permanent part of the Mazda heritage collection.

"The first 10 million vehicles sold in the U.S. were reached through taking the road less traveled," said Jim O'Sullivan, president and CEO, MNAO. "The next 10 million will be accomplished by defying convention, continuing to push the limits of engineering and infusing every vehicle Mazda builds with the soul of a sports car."

"We are honored to work with Lauren and are glad she is part of this occasion. We couldn't be any happier that she chose Mazda as her first new car," added O'Sullivan.

Carter, a 26-year old accounts receivable specialist and guitar teacher, was in the market for a sporty, fun-to-drive car that has plenty of storage and still achieves high MPG numbers. After conducting her research, Carter bought her first new car, a 2013 Mazda3. Unbeknownst to her, it would be the 10-millionth Mazda ever sold.

"I chose a Mazda because I did the research and learned that Mazda has some of the most reliable, feature-packed cars on the market," said Lauren Carter, Mazda's 10-millionth customer. "Mazda's cars are designed for people who are looking to get more out of their vehicle. I compared Mazda with other brands and models before purchasing and those other cars didn't compare. The Mazda3 is fun to drive and I can fit my guitar and amplifier in the trunk. For me, there's nothing better!"

The all-new 2014 Mazda3 is a segment leader in fuel economy, design and technology. It achieves up to 41 MPG highway, has segment-first technology, like its Active Driving Display, i-ELOOP regenerative engine breaking system and an advanced suite of i-ACTIVSENSE safety technologies.

Since selling its first vehicle in the United States in 1970, in the form of the rotary-powered R100, Mazda continues to be a company built on the foundation of engineering, taking the road less-traveled and producing vehicles for those who love to drive. Throughout the last 43 years, Mazda has designed and built some of the world's best-selling and most iconic sports cars, sedans and SUVs.

In 1978, Mazda introduced the rotary-powered RX-7, which went on to become one of the most recognizable sports cars of its day. In 1989, the company introduced the MX-5 Miata, which went on to become the best-selling two-seat roadster in the world with more than 900,000 sold. In 2004, Mazda launched the Mazda3, an all-new sedan and 5-door vehicle that would bring segment-firsts like four-wheel disc brakes, xenon headlights, and leather seating to a class that had been filled with mundane driving appliances.

Mazda is the only car manufacturer to mass-produce the unique rotary engine, having built and sold nearly two million rotary-powered vehicles globally. Additionally, Mazda is the first and only Japanese manufacturer to have won the famed 24 Hours of Le Mans, in 1991.

Not resting on its laurels, Mazda continues to look to the future while honoring its past. The company recently launched its all-new engineering philosophy, SKYACTIV®1 TECHNOLOGY, a suite of design and engineering technologies intended to maximize fuel efficiency without sacrificing driving dynamics. Alongside SKYACTIV TECHNOLOGY, Mazda also introduced its new design language, referred to as KODO, which imparts a distinctive and dynamic exterior and an emotive and sophisticated interior.

The common theme throughout all of its accomplishments is that Mazda builds cars that are stylish and centered on stellar driving dynamics through race-proven engineering. Simply getting from point A to point B is not the goal with Mazda; it is about enjoying the journey in-between.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

#Mazda3 #Mazda10M

1 SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 49 Comments
      Scooter
      • 1 Year Ago
      Bet she wishes she had been shopping a Mazda 6 touring edition.
      Brian Rautio
      • 1 Year Ago
      Lol, what would they do if she had bought a 2013 because she didn't like the redesign?
      carnut0913
      • 1 Year Ago
      'shopped? check out her hair and the lighting
      Avinash Machado
      • 1 Year Ago
      Great gesture.
      h-man
      • 1 Year Ago
      Cool. Well done Mazda. The press from this will pay for itself 10x over.
      Billy Farmer
      • 1 Year Ago
      they gave her a 2014 and paid off her loan on the 2013? If not I would had been like nah I will keep the good looking one and you can keep the ugly 2014 unles your going pay me to drive that pos
        • 1 Year Ago
        @Billy Farmer
        [blocked]
        Billy Farmer
        • 1 Year Ago
        @Billy Farmer
        haha if that pisses off Mazda fan boys, LOL well Great as that was my intention all along , no but for real the 2014 3 is ugly as sin and jokes aside its sad as that new front end Mazda is using on their cars is like a big wart and makes the cars butt ugly
          superchan7
          • 1 Year Ago
          @Billy Farmer
          We're here to discuss cars, not to anger your "fanbois". Rest of your comment is welcome and we all have our opinions. I think the 2014 is a more cohesive design than 2013.
        Allch Chcar
        • 1 Year Ago
        @Billy Farmer
        Meh, the new one isn't that bad. The first gen was rather boring by comparison. The only problem with the second gen, visually, was the controversial smiley face. People either hated it or loved it. I prefer the Nagare smile over the pissed off Kodo grin though. The "smile" looked best on the Mazda2, Miata/MX-5, and the retired RX-8. Vehicles with low profiles.
      gtv4rudy
      • 1 Year Ago
      Let's hope Lauren's new Mazda doesn't rust before her pretty eyes as past Mazdas did.
        MPLS612
        • 1 Year Ago
        @gtv4rudy
        I think your use of the word "past" is the key work here.
      Terry Actill
      • 1 Year Ago
      Phony BS.
      johnb
      • 1 Year Ago
      nice coincidence that the 10 millionth customer is very attractive.
        icemilkcoffee
        • 1 Year Ago
        @johnb
        I know. Makes me wonder if they secretly handpicked the most winsome and photogenic customer to receive this honor. Imagine if their 10 millionth customer was actually a Walmart shopping overweight single mom buying a leftover 2013 Mazda2 stripper. That wouldnt play nearly as well.
      • 1 Year Ago
      [blocked]
      Szientific1
      • 1 Year Ago
      Sweet! the old 3 was very good, the new 3 is a Grand Slam! nice timing Lauren!
      bahill99
      • 1 Year Ago
      "Draw me like one of your French girls"
    • Load More Comments