Heading to Las Vegas for a work convention? Instead of renting that midsize car (we won't name names), now you can show up Sons of Anarchy style on the back of a new Harley-Davidson. Enterprise Rent-A-Car has created a pilot program for motorcycle rentals starting with a single location in Vegas, but it could spread to other cities if the option to drop two wheels is well received.

Motorcycle rentals are nothing new, but Enterprise could be taking this niche market mainstream. According to the company, they're the first major car rental company to offer motorcycles. All that's required to rent a Harley is a valid motorcycle license and $161.07 per day – yes, a rental helmet is included in that price. Currently, there is a choice of five different Harleys to rent, but by the end of the year, the program will gain two extra models, including the Heritage Softail Classic (shown above).
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ENTERPRISE REVS INTO THE MOTORCYCLE RENTAL CATEGORY

"Motorcycle Rental by Enterprise" Marks First Entry by a Major Car Rental Player into Two-Wheel Rentals in the U.S.

ST. LOUIS (Oct. 16, 2013) – Today, Enterprise Rent-A-Car launches Motorcycle Rental by Enterprise at a new rental location in Las Vegas. The branch – with a fleet that will initially consist solely of Harley-Davidson-branded motorcycles – is the first of its kind in the United States among all major rental car companies.

Enterprise created this one-of-a-kind branch in response to strong consumer demand in the motorcycle market. Last year alone, more than 450,000 motorcycles were purchased in the United States, an increase of nearly three percent from 2011 [1].

"Motorcycle enthusiasts are passionate about riding, and we heard from many customers who wanted to enjoy high-quality bikes, even when they're away from home," said Steve Short, vice president, Enterprise Rent-A-Car. "Motorcycle Rental by Enterprise renters will be able to choose from a wide selection of popular bikes and can expect the same, first-rate customer service they experience at our other Enterprise branches around the country."

Customers will be able to immediately rent five different varieties of Harley-Davidson motorcycles from the new Enterprise branch located at 4517 W. Flamingo Road, and the company plans to add two additional styles of Harley bikes to its Las Vegas fleet by the end of November. Specific bikes available for rent through Enterprise include:

Street Glide
Road Glide Custom
Electra Glide Classic
Electra Glide Ultra Limited
Road Glide Ultra
Heritage Softail Classic (available by the end of year)
Fat Boy Lo (available by the end of year)

"We chose to pilot motorcycle rental in Las Vegas because we saw an opportunity to serve a large segment of travelers who are interested in renting motorcycles to visit nearby attractions like the Strip, the Grand Canyon, Hoover Dam and Lake Mead," Short said. "We will continue to listen to our customers and announce plans for future growth based on that feedback."

All motorcycle renters must carry a valid motorcycle license. Enterprise will provide all motorcycle renters with helmets free of charge as Nevada state law requires that all motorcycle riders wear helmets.

For more information about Enterprise, visit www.enterprise.com.

About Enterprise Rent-A-Car
Founded in 1957, Enterprise Rent-A-Car is known for an extensive network of home-city and airport locations, everyday low rates and outstanding customer service. With more than 5,500 offices located within 15 miles of 90 percent of the U.S., Enterprise operates more than twice as many locations as its nearest U.S. competitor and continues to lead the home-city market. Enterprise Rent-A-Car operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative.


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    • 1 Second Ago
  • 26 Comments
      ChrisH
      • 1 Year Ago
      Since Harley dealerships already rent bikes.....
      chrismcfreely
      • 1 Year Ago
      "Fagley Gayvidson"
      icemilkcoffee
      • 1 Year Ago
      Yaaaaawn. Nothing beats a rented 2-stroke scooter for tourist-douche fun.
      Arizonarelax
      • 1 Year Ago
      Their first GRAND OPENING store .... Sturgis, South Dakota - leather not included but you do get a free washable tattoo.
        creamwobbly
        • 1 Year Ago
        @Arizonarelax
        The directions to a discreet rest stop are available for a small fee.
      Hernan
      • 1 Year Ago
      Letting biker wanna-be's rent large, heavy, powerful motorcycles that they are unfamiliar with in locations they are likely unfamiliar with. Bad idea, or the worst idea ever?
        The Wasp
        • 1 Year Ago
        @Hernan
        Don't forget the 24-hour boozefest that is Las Vegas. Should be interesting to hear the stories when they have totaled rental bikes.
      SteveM
      • 1 Year Ago
      Do they also offer faux "bad a$$" leathers for the dress up types? At least in CT, you can't ride a Harley unless you look ridiculous in your store bought baddery... doo rags, denim frill, yup... smart look. A helmet only ruins the look.
        Timothy Tibbetts
        • 1 Year Ago
        @SteveM
        You should move. In Florida we drive in shorts, sandals and whatever we have on. Unless you just came here to be a douche, in which case, congratulations.
          The Wasp
          • 1 Year Ago
          @Timothy Tibbetts
          Do people go to Florida for some other reason?!
      kcroc10077
      • 1 Year Ago
      Why just Harley? I'm sure they'll rent but so will other brands such as Ducati, Triumph and BMW.
        The Wasp
        • 1 Year Ago
        @kcroc10077
        Or, you know...what about those other really popular brands? Honda, Suzuki, Kawasaki, Yamaha...heard of them?
          The Wasp
          • 1 Year Ago
          @The Wasp
          I totally agree -- mainstream bikes would need to cost less. I have a hard time imagining paying $160+ to rent an H-D when I can get a car for $35. If I could rent a Honda for $50, though, that would be preferable.
        Neez
        • 1 Year Ago
        @kcroc10077
        Beacause harley's have good resale value even with high mileage. They are simple engines and easy to swap out, so people buy them used and price them accordingly when they have high mileage. Most rental places only keep vehicles for a few years, then sell them at auction. They want to get as much value as they can out of them at auction.
      jameshouk
      • 1 Year Ago
      It would be great if they do roll this out nationally. It would be a great way to test ride a bike before buying with any dealer pressure.
      Car Guy
      • 1 Year Ago
      It's a nice concept but they should expand the offerings a bit. Get me a BMW 1600 GT or Yamaha FJR1300 for some cruise time and maybe I'm interested.
      Stinkyboy
      • 1 Year Ago
      Great, now I can rent a bike in more locations when I travel. Hopefully airports will have storage lockers for day trips. otherwise, I'll have to rent a bagger.
      Jaybird248
      • 1 Year Ago
      Good move, but why does Enterprise think everyone can handle an 800-900 lb bike? They should also offer midsize machines such as the H-D Sportster line or even 700 cc class metric cruisers.
        protovici
        • 1 Year Ago
        @Jaybird248
        Because 800-900lbs Harley isnt that hard to handle being well balanced.
      The Wasp
      • 1 Year Ago
      I would gladly try this -- but not at 4-5 times the cost of a car rental. I would only do that if I was specifically planning a driving route outside the city -- but I suspect most people would just rent it to ride to their hotel and then cruise up and down the strip. I would also like to see more options. It would be kind of reckless to offer true sport bikes but it would be nice to see a couple of smaller bikes (ie Ninja 300 or a dual sport)...with lower prices. Hopefully Enterprise hires a real motorcycle mechanic, also -- rental companies are notorious for not maintaining their fleet any more than they have to.
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