When Toyota snags 30,000 Corolla orders over a three-month span, it's entirely possible we're in the midst of a global economic collapse and that the end is nigh. That's because the scale for Toyota is so very large. Mercedes-Benz, on the other hand, operates on a much smaller scale, particularly when we talk about its higher-end models, like the S-Class.

In 2012, Mercedes sold 65,000 of its flagship sedans in Germany and the EU. That's 178 units per day, for 365 days. Based on that, you can imagine the excitement at Stuttgart when it accepted 30,000 orders for the new S-Class in just three months. That's an average of 333 per day on a continent with a notoriously shaky economy. Now, admittedly, this enthusiasm could wane as the refitted S-Class becomes more common and Mercedes achieves market saturation in Europe's many chauffeur and livery services, but Mercedes isn't choosing to look at it that way.

"The new S-Class has already jumped back into the lead in terms of new vehicle registrations in Germany and its neighboring European countries," Mercedes-Benz head of sales and marketing, Ola Kaellenius, said in a statement last week.

For the time being, though, accepting 30,000 orders for a car that starts at 72,000 euros (its US starting price is $92,900) is a huge deal for Mercedes. If it's able to keep this momentum going, the German luxury manufacturer will be on pace to double S-Class sales in 2013.


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  • 41 Comments
      NY EVO X MR GUY
      • 1 Year Ago
      I will say that this will be the most appealing car in its segment. 7 series are blah. A8.....eh. It's missing something. LS.....next. Flying Spur is not too bad, but its 200k. Rolls Royce....Yikes. it costs as much as a house, a boat and a few cars put together. MB should've done this first instead of wasting money on Maybach.
      Time
      • 1 Year Ago
      Oh wow..anyone else do the math? Lets say the average buyer spends $100000 on the car and they've already got 30000 orders that means in three months they've made $3000000000!!...Thats 3Billion dollars! I sure would love to be a Mercedes executive right now! Juicy pay days ahead!
        Bruce Lee
        • 1 Year Ago
        @Time
        They don't cost $0 to build so they didn't make a $3 billion profit, they booked $3 billion in revenue. The cars cost money and the advertising that goes into any luxury car also costs a fair deal of money too.
        benzw124
        • 1 Year Ago
        @Time
        But can you imagine how much money Mercedes spent on research and development for the car? Considering it is their flagship product I'd guess a lot.
        NightFlight
        • 1 Year Ago
        @Time
        Profit =/= Revenue
      James Ferraro
      • 1 Year Ago
      In 2009 when I bought my S550 I said to myself " mercedes can't top this S class" ..... I ate my words the 2014 S class is by far a superior auto , anyone who has anything negative to say about such an advanced automobile most likely can't afford it .
      Avinash Machado
      • 1 Year Ago
      The best car in the world.
      libertedelacroix
      • 1 Year Ago
      The undisputed king returns. Loving the new look- keep it up MB!
      Willie
      • 1 Year Ago
      20,000 will be taxi's
        knightrider_6
        • 1 Year Ago
        @Willie
        Isn't that half of all the cars Mercedes sells?
          sjmoo
          • 1 Year Ago
          @knightrider_6
          It is a major chunk of the vehicles Daimler sells (which wear an MB badge, but are not produced by them), but Mercedes-Benz actually does very little taxi business. It is predominantly the E200 that is sold to taxi fleets, and they don't even sell that many per year because they tend to last so long. For example, most of the taxis in Munich are old W211 E-Classes that are still running strong. No need to upgrade to the W212 yet.
      CadiVetteFerrari
      • 1 Year Ago
      The rich gettin' richer.
      Tina Dang
      • 1 Year Ago
      Not surprised at all. The S-Class has always been the best car in the segment.
        knightrider_6
        • 1 Year Ago
        @Tina Dang
        I agree. LS is in a category of its own. Between the leftovers (s class, 7 series, rebadged Passat) the s class is the winner.
          Tina Dang
          • 1 Year Ago
          @knightrider_6
          You're right, the LS is in a class of its own: Slightly above Equus, much lower than A8 and 7-Series and well below S-Class. So you are correct, it has its own little niche in the market. That niche is often forgotten about, but it exists nonetheless.
      Kenyon
      • 1 Year Ago
      The dash reminds me of 80s Buick. The exterior is bland.
      mikemaj82
      • 1 Year Ago
      I built one of these on their website and it came to something like $122,000. I would really love to know what people do for a living where they can spend over $100K on a car. Seriously.
        Jonathan Wayne
        • 1 Year Ago
        @mikemaj82
        Umm, I own an S Class, tons of people do. A six figure car is not that shocking anymore. There are tons of S Classes, 7 series, A8s, 911s, GT-Rs, ZR1s, Panameras etc etc out there. I don't get why having a car this price is a big shock to you. If someone had a loaded Chevy truck, a 29ft powerboat and a couple of snow machines, would you have the same reaction? The guy that drives an X5 and his wife an MDX spent the same amount of money on cars. This 1% crap is overused, the average S Class driver is typically a physician or someone similar in income, hardly one percenters. The guy driving an S Class might be someone younger like myself that has no wife or kids or someone older that has adult kids out of college, both which heavily factor into your disposable income. Sending a kid to a good university is double what the payment on an S Class is if you broke it down monthly, maybe even more.
          Jay
          • 1 Year Ago
          @Jonathan Wayne
          Very well said. Also keep in mind a lot of these $100k cars are leased because of the great tax advantages available when used in relation to a business.
          JaredN
          • 1 Year Ago
          @Jonathan Wayne
          A lot of S-class drivers are, indeed, 1%ers. An income of about $400k per year puts you in the top 1% of the US households.
      tbird57w
      • 1 Year Ago
      deservedly so imo! epitome of a luxury car and not at an over the top outrageous price. m-b to their credit learned from their silly maybach effort. 7 series and lexus LS you have your work cut out for you, but by the time you do the S-class will have moved on even further! cadillac you just keep producing those top of the line concept cars instead. ps m-b your S-class grill still looks tiny and cheap
      • 1 Year Ago
      [blocked]
        Merc1
        • 1 Year Ago
        Why do people think the RLX is even a competitor at all? Just because it is Acura's biggest car doesn't mean it compared to other brand's largest car. The RLX is E-Class/5-Series competitor at best. Only the Audi A8 is a match for the S-Class in some ways. The rest are done until they get redesigned. M
          Bruce Lee
          • 1 Year Ago
          @Merc1
          Lexus really needs to get off it's butt and build a serious new LS that takes it back to where it started again-a car that was better than the S Class for less money. Right now it's cheaper but it's platform is way outdated. Then again Mercedes also didn't fully redo the platform, but that magic body control is crazy. Come on Lexus, bring the heat.
        FIDTRO
        • 1 Year Ago
        And the Equus a competitor to an S-Class? LOL
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