Kurt Busch will channel Ricky Bobby for another NASCAR race, this time driving a Wonder-sponsored Chevrolet SS, in this weekend's Camping World RV Sales 500 at the Talladega Motor Speedway. Unlike past tie-ins, though, there's actually an element of sponsorship here (the "Me" car was done when Busch was running on a team without sponsorship).

It was arranged by Flower Foods, the new owner of the Wonder brand. Wonder was part of the bankrupt Hostess company, which temporarily exited the US market 2012, and set off the Great Twinkie Shortage.

Busch has made something of a habit of channeling characters from famous racing movies, most recently running Tom Cruise's City Chevrolet livery from Days of Thunder in a Nationwide Series race earlier this year. Busch kicked off his movie-inspired antics, though, at Talladega in 2012, when he raced El Diablo's ("It's like... Spanish for like a fighting chicken") "Me" car complete with a cougar on the hood. He even went so far as to channel the lovable idiot that is Ricky Bobby during the race, dropping a few catchphrases about macchiatos and slingshots.

As for the Wonder car that Busch/Bobby will be driving at Talladega, it's not an exact copy of the car In Talladega Nights. For one, there's not a dangerous and inconvenient Fig Newton sticker on the windshield (although we do love Fig Newtons), and it sports a more modern scheme overall. Let's just hope it fares better than its cinematic counterpart, which ended the race as "toast" and left Ricky Bobby begging for help from Jesus, Jewish God, Allah and Tom Cruise.

The Wonder car will run in Sunday's race at Talladega, which starts at 1:00 PM and will air on ESPN.


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  • 19 Comments
      budwsr25
      • 1 Year Ago
      This movie is 7yrs old. Nascar and its fans need to let it die.
        ROLO
        • 1 Year Ago
        @budwsr25
        and top gun and days of thunder??? we should let those die too some of the stuff in the movie is timeless. unlike your personality.
        Daniel D
        • 1 Year Ago
        @budwsr25
        Baby Jesus forgives you.
      charles
      • 1 Year Ago
      Too bad NAPCAR is so fake and contrived these days that no one will see it.
        Jim R
        • 1 Year Ago
        @charles
        Come up with that all on your own, slugger?
      Kevin
      • 1 Year Ago
      i love how most of you bash nascar. i can assure you that even danica would wipe the floor with most of you. give the petty driving experience a try and see how easy it is. I promise you would you change your opinion
        budwsr25
        • 1 Year Ago
        @Kevin
        Danica is not that great of a driver. That's why she went to nascar. I was a fan of her's during her indy days and even got to meet and talk to her once. So I can say that.
          • 1 Year Ago
          @budwsr25
          [blocked]
      Vergenbuurg
      • 1 Year Ago
      I'm no particular fan of Talladega Nights, but this is not "inspired" by the car in that movie. It looks absolutely nothing like it. It just happens to be sponsored by the same company. I'm tired of every automotive and racing website blathering about the "Ricky Bobby"-inspired paintscheme. It is no such thing. When James Finch still owned Phoenix Racing, THAT team knew how to do "inspired"/tribute cars...
        • 1 Year Ago
        @Vergenbuurg
        [blocked]
          Vergenbuurg
          • 1 Year Ago
          What do you mean by \"They\" in regards to the Mountain Lion scheme? If you mean a completely unrelated team from last year (though, same driver), then yes, Phoenix Racing, who I previously mentioned. Would that mean Tony Stewart\'s Old Spice car from a couple years back would be raved about as being \"inspired\" by the movie if they had done press releases for the regurgitating press to swallow up and purge out? This is an example of PR BS. That\'s all.
        • 1 Year Ago
        @Vergenbuurg
        [blocked]
      k_m94
      • 1 Year Ago
      Shake and Bake, Baby!
      • 1 Year Ago
      [blocked]
      stevenh
      • 1 Year Ago
      Chevrolet SS, looks like the real thing except for the fake headlights, tail ights grill, B pillar and C pillar and overall shape and you got to love the fake exhausts but guess it fools most of the NASCAR Fans as the car they can buy on Monday. The rear spoiler looks really hi-tech
      Jesse Gurr
      • 1 Year Ago
      That movie was on TV today and I noticed that he started out driving the chevy but at the end of the movie he was driving a ford. Hilarious movie though. "Hakuna Matata, Baby!"
      Fox Cleopatra
      • 1 Year Ago
      Come on - that movie is great....! It gets better the more you watch it - the two kids have the best lines "Your gonna break us like wild mustangs"....."Someone didn't love you enough when you were a kid" Ricky's mom "I gonna paint your back porch red" ....the whole dinner scene with Baby Jesus and all the junk food....when is someone gonna break out the Perrier scheme!
      tylermars.design
      • 1 Year Ago
      IF UR NOT FURST UR LASSSTTTTT!
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