Like every decision involved in a new car, picking the names of the color palette is a delicate process. The name of a paint option means more to buyers than you might think, which is why automakers go to great lengths to pick the right color name and why we sometimes wind up with silly names like Bulldozer (yellow-orange) on the Jeep Wrangler, Red Alert! (and yes, the exclamation is supposed to be there) on the last-generation Nissan Versa, Alien (green) on the Kia Soul and Nobel Spinel Mica (red) on the Lexus LS.

If you're like us, though, you can look at a Nobel Spinel Mica or Alien and figure you can do better, like Imperial Garnet for the LS or Salamander Lime for the Soul. And if you've ever thought you could do better than what the OEMs put out, here's your chance. SRT is running a contest to pick the name for a vibrant, but non-metallic, blue that will be available on both the SRT Viper and SRT Viper GTS. The eventual winner will get an all-expenses-paid trip for two to the 2014 Rolex 24 at Daytona.

The contest opened today, and will run through October 24. If you've got a good idea for a name, you'd best hop over to the SRT website and submit it. The Autoblog team was beaten to the punch on submitting its choices - Gilles Blue (after SRT boss and car buff Ralph Gilles) and Blue Racer - don't let the same happen to you. Click below for the entire press release from SRT.
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Name the New Viper Color and Win a Trip to the 2014 Rolex 24 Hours of Daytona

· SRT® brand to host 'The SRT Viper Color Contest' that enables fans to name an official new exterior color for the 2014 Viper

· Grand prize winner will win a trip to the '2014 Rolex 24 Hours At Daytona' at Daytona International Speedway in Jan. 2014 as a VIP guest of SRT Motorsports

· Participants can enter 'The SRT Viper Color Contest' online via www.driveSRT.com


The Chrysler Group's Street and Racing Technology (SRT®) brand is giving someone a chance to make their mark on automotive history as the color palette for the 2014 SRT Viper gains a new entry.

Beginning Thursday, Oct.17 the brand kicks off "The SRT Viper Color Contest" via www.driveSRT.com/colorcontest. The contest gives fans a chance to submit and choose an official new exterior color name of the 2014 SRT Viper. The fan who submits the winning name will win a trip to the '2014 Rolex 24 Hours of Daytona' at Daytona International Speedway and the opportunity to spend time with the Viper Design team throughout the race weekend.

" 'The SRT Viper Color Contest' gives our Viper enthusiasts an opportunity to be original, creative and contribute to the exterior design of our flagship American supercar," said Ralph Gilles, President and Chief Executive Officer - (SRT) Street and Racing Technology Brand and Motorsports, Chrysler Group LLC. "Already available in a wide array of exterior color combinations, which provides our owners a way to personalize their cars, this contest is a great way for our dedicated fans to connect with the SRT brand and become an authentic part of Viper history."

Participants should visit www.driveSRT.com/colorcontest Thursday, Oct. 17 through Thursday, Oct. 24 where they can register and submit their name for the new exterior color of the SRT Viper. Once the submission period ends, the top three color name candidates chosen by the SRT design staff will be presented on www.driveSRT.com. Fans can then vote their favorite color name into SRT Viper history. Public voting will take place on Monday, Nov. 4 through Monday, Nov. 11.

To find out more information and view the contest rules visit www.driveSRT.com/colorcontest.

About the SRT Viper
The fifth generation of iconic American-built supercar returns in 2013 as the SRT (Street and Racing Technology) brand's flagship performance machine with more power and performance, superior craftsmanship, new technologies and creature comforts. Power from the all-aluminum, 8.4-liter mid-front V-10 engine delivering 640 horsepower and 600 lb.-ft. of torque – the most torque of any naturally aspirated sports-car engine in the world, combines with triple-digit weight reduction to produce the best power-to-weight ratio of any Viper ever. Standard safety features include electronic multistage stability control, traction control and new 4-channel anti-lock brake system (ABS)

Two new models of the iconic supercar are hand-built at the Conner Avenue Assembly Plant in Detroit – the Viper's home since 1995. Both SRT Viper and SRT Viper GTS models offer new interior and exterior designs incorporating premium materials and new exterior surfaces with aerodynamically functional details that are beautifully integrated into the high-tech carbon fiber and aluminum skin. On the inside, designers and engineers strived to rethink all its touch points and upgrade all its material appointments and technologies. The Viper GTS model adds a driver-selectable, two-mode suspension system for street or track use.


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