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Aston Martin V12 engineAston Martin will not be joining the performance hybrid club currently being championed by the likes of Ferrari, Porsche and McLaren. As evidence, Dr. Ulrich Bez, CEO of Aston Martin, has made some very pointed remarks about the supercar segment's move to hybridization, telling Australia's Drive, "We will not have a hybrid in next year or year after." Instead, the British brand will focus on aerodynamics, engine efficiency and reducing curb weight, all in a bid to boost performance without adding the cost or complexity of hybrid systems. But the strategy extends beyond those simple reasons, with Dr. Bez citing philosophical and practical issues with hybridization.

"I am a purist and I think a sports car should have as low weight as possible. It should be in as minimalistic as it can be and this does not work with hybridization," Bez tells the Australian website. As for his practical oppositions, Bez added, "I think it is great technology, but if you think about the biggest failures in cars these days it is electrical failures. And what we do is make more electrical systems and we believe it will be much better." The outspoken CEO finished by saying, "I think a pure sports car does not need this."

For the future of Aston Martin, Dr. Bez reiterated his support for its twelve-cylinder heritage, saying, "I do believe [the V12] is very dear to us." He adds, "If it comes to a luxury car with emotion, a V12 has something special. This will still be there within the next five to 10 years, but it does not mean it will be six liters - it can be five liters or a smaller one. It will improve with power and fuel consumption."

Dr. Bez's views are interesting, notably because Astons are generally underpowered relative to their competition - the Vanquish has 565 horsepower to the 740-horsepower Ferrari F12 and the Rapide S is outgunned by far more affordable competitors from BMW, Mercedes-Benz and Porsche. Not to be cynical, but we're guessing Bez's position is as much rooted in philosophy as it is in financial reality – Aston isn't exactly flush with cash these days, and developing a hybrid powertrain system sounds significantly costlier than sticking to its knitting. The question is, will the strategy work over the long haul? Have your say in Comments.


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    • 1 Second Ago
  • 45 Comments
      Trevor
      • 1 Year Ago
      Of course he is going to say that, they don't have the resources to research the tech. They barely have enough money to design new vehicles as apart from the one-77 all of their vehicles look the same and have had the same tech for for the last 8 years.
        thecommentator2013
        • 1 Year Ago
        @Trevor
        @Trevor You are probably right, but even then, these kind of cars don't need any hybridisation, I mean, one can do so, but it's just for political correctnes, isn't it?
          JakeY
          • 1 Year Ago
          @thecommentator2013
          It's not just for PC, but also for KERS. This next gen group of hybrid supercars is setting some pretty amazing Nurburgring track times. The high peak power output with reasonable (or excellent if comparing to similar vehicles of its class) day to day fuel consumption is a pretty good combination.
          rubley00
          • 1 Year Ago
          @thecommentator2013
          Eventually, regulations will force all manufacturers to meet higher standards
      Griffen W
      • 1 Year Ago
      Such a shame, Aston Martin has one of the most beautiful shapes in the industry, to see them so riddled continuously with troubles.
      thenewrick
      • 1 Year Ago
      A sub-5 liter high-revving V12 600hp ultra light luxury coupe that gets 30mpg combined would be nice Aston Martin. Get on that.
      tt6368
      • 1 Year Ago
      aston committed to V12 power simply because they have no other choice. looking through the range, V12 has the least compitition.
      Dave D
      • 1 Year Ago
      "I'm demanding a 12 cylinder car and ONE MILLION DOLLARS or I will turn on the doomsday weapon!" Signed, Dr Evil LMAO!!!!
      Gator
      • 1 Year Ago
      That because the Brits anything electric don't work, lol.
        Tweaker
        • 1 Year Ago
        @Gator
        People voting you down have apparently never owned anything with English electrical systems. Lucas Electrics.I thought the same thing when i read that. LOL
          Marcopolo
          • 1 Year Ago
          @Tweaker
          @ Tweaker You obviously have a long memory, Lucas Electrics ceased to exist over 20 years ago, and it's era as a supplier to the disastrous, government owned, British Leyland Motor Corporation, dates back to the mid-sixties and seventies.
      mustang_sallad
      • 1 Year Ago
      Not very forward looking. There are very significant limits to how much you can improve on the efficiency of the combustion engine.
      rubley00
      • 1 Year Ago
      I might believe him if they built lightweight cars. More likely, they don't have the engineering talent for hybrids yet. They've been using the same V12 engine design for many years.
        Teleny411
        • 1 Year Ago
        @rubley00
        How old is the small block Chevy? The Jag XK engine lasted from 48-92. Rover/Buick v8 for 50 years. Manufacturers generally keep engines for sometime. The Aston V12 is only about a decade old and they've been continually refining it.
      Spec
      • 1 Year Ago
      Goodbye, Astin. Nice knowing you.
      thecommentator2013
      • 1 Year Ago
      Good move. For cars like that. Thinking beyong pc.
      Grendal
      • 1 Year Ago
      What else do you expect them to say? They aren't in the business of mass production or efficiency.
        danfred311
        • 1 Year Ago
        @Grendal
        They are in the business of cool and if they lose their cool...
          Grendal
          • 1 Year Ago
          @danfred311
          When you are an old dinosaur stuck in your ways; you might just go the way of the dinosaur.
      hemijohn
      • 1 Year Ago
      Idk but this guys talking from both sides of his mouth, he wants pure "sports car" (not GT) ; light weight, spartan design all that good sh*, but then he says they need V12, heavy, big, underpowered engine. Forget MPG, its super underpowered for its size and competition.
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