Hyundai HTRAC logoHyundai's Genesis sedan has been quite the sales success since it first launched in 2008 as a 2009 model, but its rear-wheel drive nature has limited its sales appeal in cold-weather states versus competitors like Audi, BMW, Cadillac and Mercedes-Benz, all of whom have offered all-wheel drive in their lineups for years now. We've been hearing that Hyundai has had plans to remedy this shortfall for some years now, and we finally have official confirmation that four-corners-driven traction is coming for the second-generation Genesis.

Dubbed "HTRAC," Hyundai isn't saying much about the new system, other than noting it will offer "select driving modes for a sophisticated and tailored driving experience" and that it will also electronically control the torque split between the car's front and rear axles. HTRAC was developed all over the world, including on the Nürburgring and on Korea's Yeongam Formula One circuit, as well as winter testing in Europe. Oh, and in case you didn't already figure it out for yourself, the "H" in the name stands for "Hyundai" and "TRAC" is short for "Traction."

No word yet on when the system will become available, but Hyundai promises that the second-generation Genesis will make its world debut in its home market later this year. Although no official images or further details have been revealed yet, an undisguised look at the 2015 sedan came to light yesterday, suggesting a reveal is imminent.
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Hyundai Motor To Introduce 'HTRAC' AWD System
With All-New Genesis


- Hyundai Motor unveils the name of its all-wheel drive sub-brand 'HTRAC'
- The next-generation Genesis to be the first Hyundai model to adopt the
system, with more to follow


Oct. 17, 2013 – Hyundai Motor Company, South Korea's largest automaker, today announced that its 'HTRAC' all-wheel drive system will be made available for the first time on the all-new Genesis, the second generation of Hyundai's first premium rear-wheel drive sedan set to make its world debut in its home market later this year.

The 'H' stands for 'Hyundai' indicating its brand heritage, and 'TRAC' is a shortened form of the word 'Traction,' which represents technical attributes of the all-wheel drive system. The advanced HTRAC system electronically controls torque split between the front and rear axles depending on road and driving conditions, offering greater stability on slippery roads and in corners.

"Hyundai Motor's HTRAC system has secured best-in-class durability and driving performance through strict tests carried out in various locations worldwide, including the famed Nürburgring in Germany, the Yeongam F1 circuit in Korea and in severe winter tests in Europe," said Woong-Chul Yang, Vice Chairman and head of Hyundai Motor Group's R&D Center. "We expect our customers to feel world-class safety and driving performance in the all-new Genesis equipped with the HTRAC system."

Unlike mechanical AWD system with limited torque split between front and rear wheels, Hyundai's HTRAC system allows drivers to select driving modes for a sophisticated and tailored driving experience.

Starting with the second-generation Genesis, Hyundai plans to apply the HTRAC system to more of its models and aims to strengthen its premium, high-tech brand image by continuing brand efforts such as featuring the HTRAC badge on the trunk lid of the Genesis.


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  • 22 Comments
      over9000
      • 1 Year Ago
      Quattro ripoff
        m_2012
        • 1 Year Ago
        @over9000
        What specs gave you that idea? The fact that it is AWD? Kind of a broad stroke dont ya think?
        knightrider_6
        • 1 Year Ago
        @over9000
        http://www.quattroforwomen.com/product_razor.php
        WCauto
        • 1 Year Ago
        @over9000
        I have to assume you are showing an example of how ridiculous the constant charges of 'ripoff' have become.
      Fonin
      • 1 Year Ago
      8Track?
      henryhbk
      • 1 Year Ago
      Duct-tape is certainly a novel material for instrument panel covering. Definitely a unique feature in this price-segment. I think I might order one with black-gaffer's tape instead to lower the glare. Home depot also sells colored duct-tape, some with patterns as well. This could spawn a whole new industry.
      knightrider_6
      • 1 Year Ago
      Looking forward to a test drive.
      Cool Disco Dan
      • 1 Year Ago
      The exterior is so understated and bland.
      • 1 Year Ago
      [blocked]
      MrMonkaroo
      • 1 Year Ago
      Here is a more finished look of the interior. Looks premium with lots of German austerity in its design. http://www.autoweek.com/galleryimage/CW/20130627/CARNEWS/627009999/PH/1/6/Hyundai-Genesis-spy-shots.jpg
      ChrisJC
      • 1 Year Ago
      Oh yeh, this is the car I've seen driven along side the BMW 5-series for the past couple years in every spy shot. I'm glad BMW can provide the blueprint for the likes of Hyundai, Cadillac, etc. Should be a real trailblazer...hahahaha.
      henryhbk
      • 1 Year Ago
      Why did they have to go to Europe to work on snow/cold weather? It snows in Korea as well, and plenty of sub-freezing days. It's true they probably have less snowy days year round than say Scandinavia, but moving engineers and prototypes around the globe is expensive. Living in new england, this will make this a practical car to own here, and this was always the sticking point on purchasing these here.
        WCauto
        • 1 Year Ago
        @henryhbk
        All major automakers test cars all over the world so they can make sure the car will operate in extreme conditions. There's no single place with extreme heat/cold/wet/dry etc. conditions.
      Rob
      • 1 Year Ago
      This and the split fold rear seat are needed features in this segment. I will also assume the technology will be updated to include adaptive cruise control and collision warning
      FIDTRO
      • 1 Year Ago
      This just means there are more components to suffer from Hyundai's premature rusting issues.
      HydraulicDragon
      • 1 Year Ago
      V8 with AWD? You have my attention.
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