The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.

The brand's survival is directly linked to the success of the XS.

"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

The X760 was developed as a large-scale project that would satisfy more than Jaguar's need for a new vehicle in the compact luxury sedan segment. The architecture also will spawn two new SUVs, a Jaguar and the Land Rover Evoque XL, which share the codename X761.

In addition to the new line of engines for the all-in effort, it's good to know that handling precision was a goal of JLR engineers, who chose to use a double wishbone setup for the front suspension. "We selected a suspension architecture that, whichever the classes of cars that we're even thinking about, we know we'll deliver an uncompromised product in that class," says Kevin Stride, a Jaguar vehicle line director.

And now come the numbers. If Jaguar could take five percent of the global market for compact premium cars, the automaker would sell 80,000 units. The Jaguar SUV would be sized to compete with the BMW X3 and X4, according to Autocar, and would add more volume. Analysts at Bernstein Research reportedly say the Jaguar SUV would add 50,000 units per year, for a total of 130,000 units using the new platform per year. They also say the Evoque XL would move about 80,000 units per year. As that JLR executive said before, a lot is banking on the success of the new Jaguar platform.


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  • 59 Comments
      cpmanx
      • 1 Year Ago
      The "end of the brand" quote comes from an alleged comment made by an unnamed executive quoted in an analyst's report, requoted by Autocar, re-requoted by AutoBlog. It has little credibility and makes little sense, given that luxury CUVs are where most of the segment growth is happening right now.
        sixspeedclutchhh
        • 1 Year Ago
        @cpmanx
        agree. why would an exec EVER say something like that. it reeks of bull. if i had to guess autocar completely fabricated that quote to liven up the story. typical behavior from the british press. disappointing that autoblog used that questionable section of the article to sensationalize their own headline. bad journalism on both ends.
        car czar
        • 1 Year Ago
        @cpmanx
        I believe they referring to the chassis more than the car itself.
      ryanandrewmartin
      • 1 Year Ago
      A bit melodramatic don't you think?
      cpmanx
      • 1 Year Ago
      No.
      Julio B
      • 1 Year Ago
      I work for a British company and know they can be a bit theatrical but based on what the Jaguar executive says about the survival of the brand tied to the XS makes you think of how the brand has survived for over 90 years without it...
      RGT881
      • 1 Year Ago
      There was an article in Autocar along the same lines...Audi A4, BMW 3, MB C-Class sell 1.15 million premium compact units worldwide per year, the whole pie is 1.3 million. So if Jaguar manages to steal 5% sales away from IS, ATS, Infiniti then it should be well on-target for 80,000 units. Plus having the Jaguar SUV should help immensely. http://www.autocar.co.uk/car-news/new-cars/jaguar-plans-four-new-models-2018
      timber
      • 1 Year Ago
      If they are betting everything on the success of one single model they are going to fail. They need to be prepared to follow through. And be patient. BMW didn't got the sports sedan crown in one model (they started working on it in the sixties!) and they are not going to be dislodged with one model as good as the competition may be.
      ragtopdodge
      • 1 Year Ago
      If Jag can make this "XS" handle like their new roadster, then who would want an ATS? ATS has no panache is not much to look at. Take this Jag any day over Caddy. Now over an Audi, BMW, or Merc? Hmm...that would be a toughie. Would have to perform flawlessly.
        Bernard
        • 1 Year Ago
        @ragtopdodge
        The ATS is better than the C-class and way better than the front heavy A4. As for the 3 series, even that is edged out by the ATS. The ATS out handles all of those cars and can beat them on a track handily. It's interior and comfort is on par with all of them.
        Eta Carinae
        • 1 Year Ago
        @ragtopdodge
        We can seen you obviously don't know what your talking about.........
      manure
      • 1 Year Ago
      I can understand they need to beat the mediocre new BMW 3 series. But beating the Cadillac ATS? That will be difficult.
      Eta Carinae
      • 1 Year Ago
      Jag, plain and simple.....your reestablishing yourself just like cadillac is (that's why your so exciting to watch over these years) it takes time to grow into this market.....it isn't like before, there are a lot of heavy hitters design and tech wise on the market......if you can deliver a nice and powerful blend of both you will make it.........and why would it be the end of jag is the XS doesn't work ? I would hate to see the billions of dollars poured into jag go down the drain because of one model not making it.....I like jag
        PoMoMangler
        • 1 Year Ago
        @Eta Carinae
        I agree, it's a lot like Cadillac. A decade ago they were hanging future survival on the CTS and, though it took a couple iterations to really nail it, have really come a long way. Even if the ATS isn't winning comparison tests, it's still a really compelling car and you wouldn't be making a bad choice if you picked it over a 3-series. Likewise with the new CTS. Jag made some missteps along the way, but if they can deliver the right product they can make it.
          mchica
          • 1 Year Ago
          @PoMoMangler
          It's compelling because underneath it's a reverse engineered 3-series.
      tbird57w
      • 1 Year Ago
      Yawn.....who really cares about jaguar.
      Scooter
      • 1 Year Ago
      The middle class can't really "buy" into Jaguar, as they can with almost every luxury brand in the world. They need something that starts under $35,000 to generate attention towards the brand.
      Tina Dang
      • 1 Year Ago
      Even if Jaguar was at their last attempt of survival, which they are not, all they would have to do is launch 2 SUVs: A small GLA/X1 rival, a bigger GLK/X3 competitor and a large ML/X5 competitor.
        manure
        • 1 Year Ago
        @Tina Dang
        2 types of SUVs are not enough for today's preening, fancypants idiot. Jaguar needs 6 or 7!
          Tina Dang
          • 1 Year Ago
          @manure
          Don't state opinions I don't give you...
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