It's been more than a year since we last heard about Roding Automobile and its lightweight Roadster 23 that was unveiled at the 2012 Geneva Motor Show, but its parent company, Roding Technology, will reportedly be setting up its North American operations in Greenville, SC. While it doesn't sound like this will bring the sports car to fruition anytime soon, it could bode well for the automotive world as a whole as the initial plan is to focus on engineering, marketing, development and research of carbon fiber parts, tools and technology.

According to WYFF4, Greenville was chosen because of CEO Richard Smith's ties to the area. Smith played football for Clemson (about 30 miles from Greenville), which, as the report says, took him to Europe where he eventually worked his way up the Roding ladder. The German company will work at the Clemson University International Center for Automotive Research (CU-ICAR) campus – CU-ICAR is also where the Mazda Deep Orange 3 concept was built. Greenville is also about 30 miles from BMW's Spartanburg assembly plant, and even though BMW is the engine supplier to the Roadster 23, this relationship doesn't seem to have played a role in Roding's move to SC.

As for the car itself, the mid-engine Roadster sounds like a blast to drive with its 320-horsepower output and 2,090-pound curb weight. Smith said production of the car "will come later" somewhere in the Southeastern US, but no timeframe for that was given. Scroll down for the video news report.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 12 Comments
      Bernard
      • 1 Year Ago
      Tacky derivative mess.
      Kalmajo
      • 1 Year Ago
      it looks like the love child of the Plymuth Pronto Spyder and an S2000
      Charles Houghton
      • 1 Year Ago
      Hey look an Audi 918
      FutureDoc
      • 1 Year Ago
      Clemson PhD says: Go Tigers!
      Austin Rutherford
      • 1 Year Ago
      Go Tigers!
      ryanandrewmartin
      • 1 Year Ago
      Numbers look promising but it looks a bit too busy for my liking.
      Ryan
      • 1 Year Ago
      Curious to know where this thing falls in the price spectrum. FF 818 competitor- looks good Atom/X-Bow competitor- not even close
      sp33dklz
      • 1 Year Ago
      That is an extremely boring car. They need to focus a bit on design.
        Brex
        • 1 Year Ago
        @sp33dklz
        As Jim Hall might say, "They need to focus a bit on styling." http://www.autoblog.com/2013/10/11/design-handbook-video-design-vs-styling-cars/
      Georg
      • 1 Year Ago
      The car is currently extreme expansive in Germany including 19% tax it cost around 190.000Euro without extras, in 2012 they started production till early 2013 they have sold 10. The car hits 0-62mph (100km/h) in 3.9s 100mph (160km/h) in 10.2s 0-125mph (200km/h) in 16.2s 1/4mile 12.77s (not European tester are not good at 1/4mile testing!) tested by Autobild sportscars in 2013 At the Sachsenring racetrack the production model reached a laptimes on pair with cars like BMW M3 GTS 1:37.27min Nissan GTR 1:37.36min Viper SRT (2013) 1:37.44min Audi R8 V10 Spyder 1:37.74min Roading Roadster 1:37.79min Porsche Turbo (2008) 1:37.99min Camaro ZL1 1:38.13min Shelby GT500 1:38.26min Mustang Boss 302 Laguna Seca 1:39.85min Evo X MR SST 1:44.04min Toyota GT 86 1:48.57min to name some well known cars that u get a picture were it stands... outside the track day specials like Ariel Atom, KTM X Bow or Radicals the Roding Roadster is by far the fastest under 400hp car around the Sachensring easy fighting with 500 or even 600 + x hp carĀ“s
      • 1 Year Ago
      [blocked]