Hyundai has quickly emerged from the sidelines as one of the biggest players in the industry, outselling rivals left, right and center. Still, a dedicated performance division is still something that separates it from the big boys. Now, according to the latest reports, that's just what it's getting.

After setting up its own Nürburgring test center and gearing up to launch its assault on the World Rally Championship, the next step in the ramping up of Hyundai's performance credentials – in Europe, especially – will reportedly be to set up its own performance division along the lines of what Nissan has done with Nismo.

The first product in Hyundai's new European performance portfolio is expected to be a version of the next i20 hatchback that's set to launch in 2015. That in turn will be used as the basis for the company's next WRC challenger, to replace the upcoming model, pictured above undergoing testing. After that it's anyone's guess, but performance versions of the Veloster, Genesis Coupe and Elantra could be in the cards.

If and when this performance range might make the transatlantic voyage to the North American market, however, remains to be seen, but you can bet we'll be watching this development over the years to come.


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    • 1 Second Ago
  • 17 Comments
      Cruising
      • 1 Year Ago
      The division should have "hoon" somewhere in it's name because the car in photo looks ripe for hooning. Hyundai Hooning Division.
        Jmaister
        • 1 Year Ago
        @Cruising
        They can outright advertise "The H is for Hooning." too.
      Wetstuff
      • 1 Year Ago
      I'll bet that rooftop A/C off a Winnabago will be a real popular option. Jim
      Fermat1313
      • 1 Year Ago
      My eyes! That is one hideous beast.
      FIDTRO
      • 1 Year Ago
      Fix your normal crappy cars before introducing a performance sub-brand.
        • 1 Year Ago
        @FIDTRO
        [blocked]
      chrismcfreely
      • 1 Year Ago
      The Tiburon was a disaster, and the Veloster turbo and Gen coupe are no where near competitive. They have a lot of work to do.
        • 1 Year Ago
        @chrismcfreely
        [blocked]
          May
          • 1 Year Ago
          370Z and V6 Mustang are crappy sports cars. So it's a really good comparison after all. Cars to stay away from...
      The Wasp
      • 1 Year Ago
      Hyundai, please don't bother offering a 'sport branded' car unless it has significantly improved performance. Many other companies have set up a performance division and then sold out and slapped the name on cars with no sporting capability whatsoever.
      GoBolts
      • 1 Year Ago
      A HUGE step in the right direction for Hyundai and hopefully, Kia as well. Maybe steering feel and driving dynamics would be ironed out and trickle down to production cars, especially towards the sportier division.
      bK
      • 1 Year Ago
      That l20 looks like a 3/demio clone.
        Kahz
        • 1 Year Ago
        @bK
        Yeah... And what do you call the Vauxhall Astra? Also a The Ford Fusion is a... Aston Martin clone too? etc. Get over it.
      Philip Waress
      • 1 Year Ago
      I want that, can i have that?
      Ryan Mcdonough
      • 1 Year Ago
      You all don't understand that Hyundai is a very reliable car and that they have made a great leap forward from where they originally were. Over time I'm sure they will make improvements and out perform other makes. The genesis is actually quicker off the line than the 300hp v6 mustang, so I don't know where you got that the Camry is quicker. 0-60 in the genesis was 5.1, Camry was 6 sec. Even the Genesis sedan pushing 430hp with the 5.0l v8 has more hp than the 2013 5.0l mustang. The mustang is only half a second quicker than genesis sedan, I mean come on really?
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