News comes across our desks all the time of one manufacturer marking some milestone or another. But Nissan has just announced a double-whammy: Not only has Nissan's assembly plant in Smyrna, TN, just built its ten-millionth vehicle, but that ten-millionth vehicle just so happened to be the first Nissan Rogue to be built in the United States.

The milestone arrives after over three decades of production that has included such nameplates as the Sentra, Altima, Maxima, Leaf, Pathfinder, Infiniti QX60, Xterra, Frontier, and now the Rogue. The latter crossover has swelled into Nissan's second best-selling vehicle, with demand growing by nearly 50 percent from 2010 to 2012. Now redesigned for 2014 and built locally, Nissan is evidently banking on demand continuing to rise.
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NISSAN CELEBRATES 10 MILLION TENNESSEE-BUILT VEHICLES WITH START OF U.S. ROGUE ASSEMBLY

NASHVILLE, Tenn. - Nissan celebrated two major milestones today with the first U.S.-produced 2014 Nissan Rogue rolling off the line in Smyrna, Tenn. as the facility's 10 millionth vehicle.

The Nissan Rogue is the fifth in a streak of five launches of core-volume models in just 15 months. The all-new product blitz that began with the new Nissan Altima now has refreshed more than 75 percent of Nissan showroom volume.

The shift of Rogue production to the United States is part of Nissan's broader strategy to build where it sells. By 2015, Nissan aims to have 85 percent of its products that are sold in the United States produced in North America.

Nissan's U.S. manufacturing footprint in Smyrna spans more than three decades and includes a number of iconic Nissan nameplates such as Altima, Pathfinder, Xterra, Frontier and Sentra.

"Momentum continues as we add new products, jobs and investment to our U.S. manufacturing operations," said Susan Brennan, Nissan's vice president of manufacturing in Smyrna. "For more than 30 years, the Smyrna plant has been building high-quality vehicles, and today's milestone serves as further testament to the flexibility, efficiency and talent of our U.S. workforce."

Demand for the Rogue grew nearly 50 percent from just under 100,000 units in 2010 to 142,000 units in 2012. Calendar-year sales of Rogue through September 2013 totaled 124,669, up 13.6 percent from the prior year. Set to go on sale in November, the totally redesigned 2014 model features a stylish right-sized exterior along with flexible, roomy and inviting interior with optional 3-row/7-passenger seating.

"The consistent sales growth of Rogue has made it one of the superstars of the Nissan lineup since its launch in 2007," said Fred Diaz, divisional vice president, Sales and Marketing, Service and Parts, Nissan U.S.A. "Now Nissan's second-best selling vehicle, we will look to the all-new Rogue to cotinue its momentum and help drive the brand's sales to the next level."

Nissan's Smyrna Plant now employs more than 7,000 people with an annual payroll in excess of $275 million. The plant is home to the award-winning Altima, Maxima, Pathfinder, LEAF and Infiniti QX60, as well as the country's largest lithium-ion automotive battery plant supporting production of the all-electric, zero-emission Nissan LEAF.

Nissan's hiring efforts continue. To learn more about a career with Nissan, interested applicants may visit www.Nissan.Jobs.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.

For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.


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    • 1 Second Ago
  • 17 Comments
      85-300ZX
      • 1 Year Ago
      237,000 miles, and approx 18 years ago my 1995 Nissan Hardbody SE-V6 4x4 KC pickup rolled off a line at this plant. Truck has been absolutely problem free, with the exception of small "wear" items like fan clutch, window regulator motor, etc. If Nissans continue to be as reliable as my truck, ill continue to buy them.
      ishmaelcrowley
      • 1 Year Ago
      Looks like it will be a good car. My only question is which will be for sale first the new Cherokee or the new Rogue. My money's on the Rogue.
      Clipper44
      • 1 Year Ago
      10,000,000 cars built by union-free workers being paid a good wage. Who woulda thunk?
      Cruising
      • 1 Year Ago
      Really looking forward to the debut of the new Maxima. Still miss my old 1995 model so much, great car.
      bK
      • 1 Year Ago
      Much needed update on the really dated look
      Lucky Stars
      • 1 Year Ago
      Is it just me or is this better looking then, rav, forrester, honda, cx5, x1, current rogue, murano, and every other cuv out there except the evoque?
        Karl_T
        • 1 Year Ago
        @Lucky Stars
        Hello no. It's bland, boring, soft, and even sad looking. I don't understand what makes people want to own one. It looks like what someone buys when they want the Corrolla of pseudo SUVs.
          Henry
          • 1 Year Ago
          @Karl_T
          Really? Sounds like you are trolling.
          Karl_T
          • 1 Year Ago
          @Karl_T
          Yes, you got me.... I'm trolling because I don't like a homely-looking vehicle that looks like it was designed by putting a bar of soap in a microwave. And one that could only hope to EVER approach the looks of many of the vehicles in the OP. Yep, I'm a troll...
        John
        • 1 Year Ago
        @Lucky Stars
        It is better looking than many of those, but not better than the CX-5. That remains the best in the size/price class.
      PM
      • 1 Year Ago
      Just happens to be the 10 millionth... How convenient. Just like Toyota's 50 millionth customer just happened to be a NYPD officer with a brother who works in Homeland Security
      Stars_Fan
      • 1 Year Ago
      10m unreliable junk boxes. Been burned by Nissan and will never drive one of their unreliable turds again.
      truckguy
      • 1 Year Ago
      I love my 2001 Nissan maxima and still problem free until, NISSAN PROBLEM PASS> AIRBAG REPLACEMENT LAST WEEK!!!!! I AAM SICK NOW!!
      truckguy
      • 1 Year Ago
      I planed on buying one of these but now I am going to wait and see. NISSAN please don't DISSAPOINT us like the other....
      • 1 Year Ago
      [blocked]
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