Tesla Motors co-founder Martin Eberhard has apparently brought down his electric powertrain expertise from four wheels to two, as the former Tesla CEO has joined the advisory board of San Francisco-based electric-motorcycle maker BRD Motorcycles, Wired reports.

Eberhard joins a company that raised $850,000 last year and more recently got about $1 million in funding to expand production of its two electric motorcycle lines. San Francisco-based BRD was founded in 2010 and unveiled its RedShift motorcycles in 2011, pricing the motocross version at about $15,000 and the street-bike version at about $16,000. The bikes, designed to compete in performance with 250-cc engined motorcycles, each have a 50-mile single-charge range, deliver 40 horsepower and weigh just 250 pounds.

From 2003 to 2007, Eberhard served as Tesla's first CEO and is considered a key figure in developing the California-based car company's battery systems. Ousted from the company in 2007, Eberhard sued Tesla and current chief Elon Musk in June 2009, accusing Musk of slander and libel as well as breach of contract. He dropped the lawsuit and reached a settlement with Musk and Tesla later that year. He has since served a stint working with Volkswagen on its electric powertrain development activities in Northern California.


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    • 1 Second Ago
  • 9 Comments
      Grendal
      • 1 Year Ago
      Good luck, Martin.
      Brutal
      • 1 Year Ago
      16K ... they must not want anyone to buy one. Give me a freaking break! It needs to hit the market at 4-5K. If they did they would sell hundreds of thousands of them.
      LookyHere
      • 1 Year Ago
      Are they going to call it the Fireball II ?
      danfred311
      • 1 Year Ago
      Who? :) We all know that Tesla Motors was started solely by Elon Musk :) Martin, this token effort wont cut it. And motorcycles of all things? so dangerous a vehicle type that it will probably fade away entirely. But if they must, why not suggest wheel motors to them and stop thinking so conventionally. A chain is primitive and vulnerable and disrupts the body space of the bike. And emphasize light construction. Again depart from the old motorcycle thinking. Rethink. Don't be like the fools of old who designed the first cars to look like a carriage for a horse. Question their actions. Don't be mindless products of status quo. Thinner wheels, maybe airless wheels. Optimization is key. They don't want to repeat your mistake and spend 200k$ on a vehicle that should sell for 25. Lean is mean.
        • 1 Year Ago
        @danfred311
        With an off road bike the need to reduce unsprung weight to a minimum negates any hub motor advantages,, and airless tires have never been made to work offroad, again heavier and without the advantage of changing pressure to change the ride quickly
        Joseph
        • 1 Year Ago
        @danfred311
        Actually for most motorcyclists these days the greatest danger is from DISTRACTED automobile drivers texting on their stupid iphones and such.
          Acme Widgets
          • 1 Year Ago
          @Joseph
          iphones are a minority of the smart phones out there. it's like calling tissues Kleenex. But, i digress.I
          danfred311
          • 1 Year Ago
          @Joseph
          Even if that was the truth, and it isn't, that wouldn't change the conclusion that it's extremely dangerous.
      mazdamattyp5
      • 1 Year Ago
      $16k for a bike with the performance of a 250cc? I can hear Zero motorcycles laughing all the way to the bank.