Having trouble wrapping your head around the difference between the Land Rover Freelander (known here as the LR2) and the Range Rover Evoque? So are we. They're both smaller and somewhat less utilitarian vehicles than their traditional stablemates, and while the LR2 is priced below the Evoque, the difference in base price comes down to less than five grand.

Land Rover has apparently recognized the problem and is keen to fix it moving forward. According to reports coming in from the UK, the next Freelander is set to get a more rugged look to differentiate it from the Evoque, and will be paired with the Discovery in a compartmentalization of the Land Rover lineup.

As has been widely reported, Land Rover is dividing its range into three categories: Luxury vehicles wearing the Range Rover nameplate (including the Evoque and Range Rover Sport), Dual Purpose (comprised principally of the next Defender) and Leisure (to include the replacements for the current Discovery/LR4 and Freelander/LR2).

Of course since the Discovery and Freelander names aren't currently used in the North American market, the semantics may seem rather irrelevant, but the rapprochement between the next LR2 and LR4 could prove an interesting development.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 8 Comments
      Hellas
      • 1 Year Ago
      while you're at it...bring the diesels over...please!
      kwa
      • 1 Year Ago
      Good to see them putting some more effort in the \"regular Land Rover\" side of things. With Range Rover now expanding to small and affordable models, I was wondering what the point of the regular Land Rovers was. I think if they get their names back they can at least get some of their dignity back. Discovery and Freeleander sound like Land Rovers that you\'re actually encouraged to take on a fun adventure. I feel they got neutered when LR made them sound like mere consolation prizes for the Range Rover you couldn\'t afford. What they lack right now is purpose other than being (relatively) affordable, so more emphasis being put on them is great news!
      JJ
      • 1 Year Ago
      The LR 3 could easily have become the next defender if it has been altered a little. A 110 twin cab would been nice.
      RGT881
      • 1 Year Ago
      I think it will happen, but it should have never happened in the first place, which is the divergence in model names. Discovery must be Discovery worldwide and same with Freelander. Show me that YOU as a company are confident in the model, don't try to throw me off as an educated consumer with a silly marketing gimmick. These renames are absolutely disgusting to me as someone who values and above all BUYS INTO brand recognition, history, uniqueness and so forth.
      • 1 Year Ago
      [blocked]
      Luis A. Martinez
      • 1 Year Ago
      The Range Rover Evoque and the LR2 are not even close,body design,interior space,LR2 doesn't come in 2 doors and also not the same customers reason they are doing this.a lot of new models to come........
        Essende
        • 1 Year Ago
        @Luis A. Martinez
        They are built on the same platform though.
      Lucky Stars
      • 1 Year Ago
      I like the defender allot. I also like the Lr2 and evoque. Hell I like all the Landrovers but not so much the sport anymore even though I owned that last gen. I like the idea of making the Lr2 more rugged excellent. The Evoque is just the best looking cuv out there at any price so why compete with it. Looking forward to what they do with the Lr2 I may be interested