While there's no shortage of zombie commercials and marketing gimmicks floating around these days, Sears has come up with one of the coolest yet. With high production values and plenty of suspense, this 79-second spot looks more like a George Romero flick than an ad for Diehard car batteries.

Titled The Getaway, the video follows a man and woman as they run for their lives from a horde of Walking Dead-esque writhing zombies. After the man selfishly leaves his partner behind in order to save himself, our heroine is lucky enough to make it to an old pickup truck that just happens to contain an apocalypse-surviving Diehard battery. Watch the heart-thumping spot for yourself below to see how it all turns out.


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    • 1 Second Ago
  • 28 Comments
      RGT881
      • 1 Year Ago
      What if west side story was going to be a zombie musical, o to the mg, I am onto something. Marketing people, rejoice! Officer Krupke what are we to do? Officer Krupke, Krup You! https://www.youtube.com/watch?v=DkoXjnAm88s&feature=youtube_gdata_player
      RGT881
      • 1 Year Ago
      I don't understand the continuation of the zombie obsession when it comes to movies. Watched WWZ the other day and even though I think that zombie movies are idiotic, I thought I'd give Brad Pitt a chance, but it was still utterly horrid. So, I wonder, is it an instance where marketing goofs are sitting in a room and begin their presentation with, "The marketing research has shown that the zombie movie segment is still not fully saturated, has pent up demand and will continue to generate interest for the foreseeable future"? I mean, I get scary movies catering to daft 15 year old pimply kids, but whole zombie scene, needs to go away on a holiday permanently, and take their hipster loser friends too. ...and don't get me started on hipsters, to paraphrase George Carlin, "here's a list of people that I can do without."
        Paul P.
        • 1 Year Ago
        @RGT881
        Meh. I like the zombie fad. It's better than that whole metrosexual vampire/werewolf fad. Plus I've seen it used as a way to get peo
          Paul P.
          • 1 Year Ago
          @Paul P.
          get people into disaster preparedness, which I feel is a worthwhile endeavor having lived through 9/11 and Hurricane Sandy.
        GR
        • 1 Year Ago
        @RGT881
        I feel the same, but with super hero movies. I am so over the Batman, Superman, Ironman, Spiderman, whateverman movies. It's like Hollywood just lost creativity and just makes movies they think will sell. I have gravitated towards foreign films and there are some seriously spectacular films out there.
        RGT881
        • 1 Year Ago
        @RGT881
        Uh-oh I got downvoted, looks like I offended either a) marketing people b) zombie movie fanatics c) hipsters? d) all of the above!
        Gorgenapper
        • 1 Year Ago
        @RGT881
        Don't watch WWZ. Read the book....a thousand times better.
      Jim R
      • 1 Year Ago
      I'm sick of the zombie thing. It's been done to death.
      Ducman69
      • 1 Year Ago
      All I learned from that video is that 19 out of 20 zombies are gay, as they mostly went for the dude instead of the hot girl.
        Jarda
        • 1 Year Ago
        @Ducman69
        lol, that could actually make for a refreshingly original zombie movie :P
          RGT881
          • 1 Year Ago
          @Jarda
          Cool! Let's work on a movie script...should we do it Boat Trip style... http://www.youtube.com/watch?v=M1RecZZyWA0 or perhaps like Birdcage? http://www.youtube.com/watch?v=T9cTQ1ZRdbw If we go Boat Trip, it could be a cruise that starts where straight people turn into gay zombies? Or straights turn into zombies, but then they are given a vaccine from a gay man, but in doing so they return to being human, but also totally gay. Hey, I happen to find the Aristocrats joke to be the best joke, or perhaps 2nd best to, "...your ***** is in the sink."
      budwsr25
      • 1 Year Ago
      Diehard batts are no better than any other on the market. Most batteries on the store shelves are made by Johnson Controls. With only a different customer brand sticker on the side. Who then add their own markup to make a profit.
        Jeff Gilleran
        • 1 Year Ago
        @budwsr25
        Actually, Johnson controls is only one of the major players. Exide is the other. The batteries are designed and ordered by warranty. If the provider ("x") business wants cheap batteries, they will sell them will a weaker warranty at obviously, a reduced cost to the business (purchaser). You are totally on the spot for markups and such to make profits. I used to sell batteries for years and find the quality of the thickness of lead plates is the biggest determination on how long a battery lasts, and the warranty ties directly into that philosophy. More lead plates equals more CCA's, but they are also more prone to shorting if not in a medium that helps cut down vibration. Low Warranty batteries typically are built cheap and don't last more than 3 years typically. Much less if they are drained of power in more than 2 to 3 complete discharges which quickly causes the lead plates to sulphate and eventually kill the battery by not allowing it to properly hold a charge. Only exception to that rule is a Marine battery due to massively thick plates. Gel type electrolyte batteries (Optima) are a spiral wound lead plate with a gel electrolyte put out excellent CCA's and last longer than your typical lead acid battery, but cost quite a bit more and are also owned by Johnson Controls. From what I understand, "die hard" used to be its own type of battery, but eventually was bought out from Johnson controls, still using the SEARS exclusive "die hard" name.
        • 1 Year Ago
        @budwsr25
        [blocked]
        Kevin
        • 1 Year Ago
        @budwsr25
        Can't speak to their lead-acid batteries, but the Platinums (AGM) are made by Odyssey, and are excellent.
      danfred311
      • 1 Year Ago
      A crap lead acid battery? If you want it to last put in a lithium iron phosphate battery. It'll be ready 20 years after. Lead wont.
        TooManyCars
        • 1 Year Ago
        @danfred311
        I have one of these for track car... Just don't let it drain completely, otherwise it's an expensive paperweight.. http://shoraipower.com/lfx36a3-bs12-p126 5 lbs...
      Israel Isassi
      • 1 Year Ago
      Didn't they have a zombie commercial last year? I could be thinking of a different company.
      Brandon Allen
      • 1 Year Ago
      I'd just say always drive a manual and park pointing downhill. If the battery fails, just coast the car down the hill then pop the clutch in 3rd with the ignition on.
      marieemily
      • 1 Year Ago
      Tremendous video clip :D
      Isabella Sophia
      • 1 Year Ago
      Cool! Let's work on a movie script...should we do it Boat Trip style...http://ebrandingexperts.com/website-design/
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