Whatever the case, the honesty of Volvo Trucks' commercials is endearing because they feature real stunts by real people and real animals. And with Oscar-nominated director Henry Alex Rubin in charge of filming this latest commercial with 28 cameras and a crew of 250 people at his disposal (including 50 bull runners) - and hundreds of spectators watching - a lot could have gone wrong.
Fortunately, no trucks, people or animals were hurt in the filming of the The Chase, which can be attributed not only to the professional bull runners, but also to the talent behind the wheel in stunt driver Rob Hunt. The truck performed flawlessly while he drove faster than 18 miles per hour through the city, to stay ahead of the bulls on the 1.2-mile run.
Watch the commercial and a behind-the-scenes video below, where you'll also find the press release. Then head on over to watch other commercials by Volvo Trucks, which are just as entertaining.
In Volvo Trucks' series of spectacular tests, the turn has now come to the Volvo FL distribution truck. During the development of the new Volvo FL, top priority was given to making the vehicle as comfortable as possible to drive. In 'The Chase' Volvo Trucks aimed to show how easy it is to manoeuvre the new 12-tonne truck in a demanding urban environment by giving precision driver Rob Hunt the task of driving a two kilometre course through the congested streets of Ciudad Rodrigo - while being chased by a herd of bulls.
"The town is old, the streets are narrow and we drive on slippery cobblestones. To be chased by bulls on top of that is a real challenge," says Rob Hunt.
During the test in Ciudad Rodrigo, the truck had to maintain a speed of at least 30 kilometres an hour just to keep out of the way of the bulls. In certain sections of the course the streets were so narrow that Rob Hunt had to tuck in his rear-view mirrors.
"The bulls maintained a consistently high speed and were really close sometimes, but the truck handled the corners very well so it was just a matter of driving. There was a whole lot happening, but the truck helped me the whole way," says Rob Hunt.
The safety of both people and animals was the top priority during the spectacular event. All necessary safety precautions were taken.
"The biggest risk was that we were in a town. It was live and we had to make sure that it was safe for both people and animals. With the big rear mirrors I had a good view of the bulls and the bull runners behind me so I could keep a good safe distance. And the automated gearbox made it easy to focus on the driving," says Rob Hunt.
"The new 12-tonner is a sharp contender in the largest medium duty segment. The truck is well-thought-out in every detail. Take for instance the smaller wheels, which lower the cab by five centimetres. This gives the driver better visibility all round and makes it easier to get in and out of the cab," says Tobias Bergman, Product Manager Distribution and Refuse Segment at Volvo Trucks.
The fact that the Volvo FL is specially tailored for fast and agile urban transports was something that precision driver Rob Hunt learned first hand when he took the starring role in 'The Chase'.
"For a driver using this truck every day for work it's comfortable, for both short-distance and longer trips. It has an automated gearbox and cruise control and it's easy to steer. The visibility is great; you can see cars, bicycles and pedestrians. This truck definitely makes the driver's life easier," says Rob Hunt.
After the run the bulls were retired to a farm outside Guadalajara.