The Opel Adam, the microcar of General Motors' European subsidiary, has seen its sales cool significantly since it first hit the market in the United Kingdom and Europe, but a push is reportedly under way that just might be enough to get the stylish, little car moving again.

Using the Opel Adam Rocks Concept as a template, Opel will ruggedize the Adam, so that it might compete with the growing herd of city cars that sport SUV styling, like the Volkswagen Cross Up and Fiat Panda 4x4, according to a report from Automotive News Europe. Sporting a bumped-up ride height and tougher body work, it's a dedicated soft-roader, but will freshen the Adam's lineup and, hopefully, broaden its customer appeal.

The Adam Rocks, according to IHS Automotive analyst Ian Fletcher, should also make some more coin for GM's struggling European arm. "Automakers are happy to meet demand for SUV and crossovers as the customer pays a premium," Fletcher told ANE. And although the Rocks might have been planned from the start as a production vehicle, the timing, with the Adam's sales slowdown, doesn't seem like a coincidence.

The other idea we can draw from the Adam Rocks is that the SUV variant might just better the Adam's US business case. GM higher ups have hinted that they want the small Opel in the US, and we could certainly see the Adam Rocks slotting in below the already tiny Buick Encore. The question is, would Americans be receptive to a Buick-badged, Mini Hardtop-sized vehicle with SUV cues? Would it make more sense as a Chevy? Let us know what you think down in Comments.


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  • 29 Comments
      b.rn
      • 1 Year Ago
      SUV cues? Really?
      ski2xtrm1
      • 1 Year Ago
      Doesn't make sense as a Buick or a Chevy. It makes sense as an Opel. Most people who buy Mini's, Fiats and Vw's typically prefer European brands and design. Guess what? Opel is a European Brand. It all seems obvious to me. I like the analogy john gave with Toyota and Scion. Building the Brand here would be a challenge for sure but I'd love to see Opel back in the U.S.
      SteveM
      • 1 Year Ago
      I'm getting too old for this market demographic, but I think it's cool and worthy competitor to some of the other cars in this class (Mini, 500). Dig it...
      Vwfanatic
      • 1 Year Ago
      I once owned a 1975 2-door Opel 1900, aka, the poor mans 2002! Hey GM, import the Opel Adam and I will buy one and trade in my 2011 VW Golf TDI in a New York second.
      Dane Grant
      • 1 Year Ago
      Any car like this would be good for GM in the US/Canadian market.... It has some character.... Come on you have to give me that right?
      john.weglarz
      • 1 Year Ago
      Bring the cool sporty opels to the U.S. and leave them Opels! Opel can be to GM in north america what Scion is to Toyota. Hip, sporty urban rides that make a statement of individuality. There's a huge customer base of people who want to stand out from the bland typical automotive brands, having an Opel would certainly make them feel unique and like they have something special.
      ChaosphereIX
      • 1 Year Ago
      not everything needs to be SUV-ified. Stop this madness. It is small, it should not try to look like a butch SUV. Stupid, stupid market trend that I hope dies out fast
        • 1 Year Ago
        @ChaosphereIX
        [blocked]
          ChaosphereIX
          • 1 Year Ago
          this is even SMALLER than the Encore. I sell Encores, I know how well they are doing. But anything smaller would seriously look like a toy SUV
        Gordon Chen
        • 1 Year Ago
        @ChaosphereIX
        I like SUV-ized small case. I think they are they next big thing for cars
          Gordon Chen
          • 1 Year Ago
          @Gordon Chen
          Cars*
          ChaosphereIX
          • 1 Year Ago
          @Gordon Chen
          you know this is just marketing run amok right? Everyone will buy anything as long as it has these crossover SUV genes running through its looks. This is like taking a Mazda2 and giving it a bully bar and running boards. Idotic.
      Wacko
      • 1 Year Ago
      With the mini/cars/suv craze going on now, I'm thinking suzuki was way ahead of it's time with the X-90.
      me_not_you
      • 1 Year Ago
      It doesn't make sense as a Buick or a Chevy. The Adam Rocks does not fit with Buick design. It is just too wierd looking. Chevy has the Spark which is cheap, and the Chevy badge does not carry a premium that would cause anyone to want to pay more for Adam.
      A3TDI
      • 1 Year Ago
      Cues, but no prowess.
      Gordon Chen
      • 1 Year Ago
      I WANT ONE
      StevieJacks
      • 1 Year Ago
      Autoblog's also forgetting that orders/sales of the ADAM haven't particularly slowed down, once you factor in preorders etc, but that production across the plant where it is produced has slowed due to the Corsa 'D' being in the twilight of its life cycle. Oh so much wrong with this article!
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