Working at Autoblog is really a cool gig, but without question, working at the Hot Wheels Design Studio is cooler. Based at Mattel's headquarters, in El Segundo, CA - which is a bonus in and of itself for this Detroit-based writer - Hot Wheels is probably what every automotive designer thought automotive design would be like when they were seven years old.

It's one of those rare places where indulging in flights of fancy isn't just allowed, it's actively encouraged. Not to mention there's an awesome Hot Wheels racing track, which from the sounds of it, is home to some intense competition. Take a look below for the full video.


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    • 1 Second Ago
  • 17 Comments
      Devin Baker
      • 1 Year Ago
      Can we get ice cream next?! Oh...sorry, sorry. Forgot where I was.
      Big Squid
      • 1 Year Ago
      I wish real car designers had the freedom, the imagination, and the enthusiasm of these toy designers.
        MotionDesigner
        • 1 Year Ago
        @Big Squid
        Real car designers have the imagination and the enthusiasm. What they don't have is the freedom.
      Cursethedawn
      • 1 Year Ago
      I always like replicas of real cars when I was young. Hot Wheels always just seemed like wacky/silly designs to me.
        _M7_
        • 1 Year Ago
        @Cursethedawn
        +1 man, they have no fkng taste for original cars now......but I remove they paint and make the way I want to XD
      vi_per
      • 1 Year Ago
      Cool vid! Now for a visit to the AutoArt factory.....
        oneeightteenth
        • 1 Year Ago
        @vi_per
        Its a very different sort of place... http://www.diecastxchange.com/forum1/topic/74039-autoart-making-of-videos/page__fromsearch__1
          vi_per
          • 1 Year Ago
          @oneeightteenth
          Wow, you're right. Much different.... Thanks for the links!
        Shiftright
        • 1 Year Ago
        @vi_per
        .99 cent cars versus $150 model cars
      JayP
      • 1 Year Ago
      If my son ended up as a HotWheels designer, I'd be as tickled as much as if he'd landed a job at Italdesign or Pininfarina. Injection molding for kids? We need more of this. To take it a step beyond, we need more kids who understand a lathe or CNC machine.
      VXR
      • 1 Year Ago
      If they could just paint on headlights and tail lights for all of their models, it's be so much better. I've got a few where they've done one or the other and it ruins the effect for me.
        Shiftright
        • 1 Year Ago
        @VXR
        They're $.99 cent toy cars. I think the level of detail they can achieve at that price is already pretty amazing. If you want more detail you'll have to step up to their more expensive ranges or look at Autoworld, Johnny Lightning or Tomica Limited Vintage
      anon
      • 1 Year Ago
      I think Sid Mead has a hot wheels of his futuristic Cadillac.
      Azazel
      • 1 Year Ago
      All this talk of Hotwheels and Matchbox, does anyone remember Majorette? They had some of the more interesting vehicles with working lights/sirens, working suspension, and trailer hitches.
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