All is not well in Gaydon, as Aston Martin has reported a 24.6-million pound ($39.3M USD) pre-tax loss, an increase from the previous year's 21.2-million pound – $33.9-million – loss. That, friends, is not good.

Citing a nine-percent drop in sales for its range of sportscars (and a now discontinued city car) and a nearly 50-percent drop since its 2007 peak, AM only managed to bring in 461.2-million pounds ($736.6 million), according to The Telegraph. The official statement from Aston Martin blames a "market segment [which] has been severely affected by recession," with a particular drop in European sales.

Things might not be as bad as they seem, though. Part of the loss is being blamed on the launches of the new DB9, Vanquish and Rapide S, which are mostly one-time expenses. And even though it's going to take a while for the deal to take effect, it has a new technical partnership with AMG which could blossom into a more all-encompassing arrangement if things go well. Aston also has had additional cash since Investindustrial agreed to infuse a bunch of money into its depleted coffers. Of course, it's also fair to mention that Aston has spent the better part of its 100-year history in one spot of financial trouble or another, so we've become somewhat immune to the company's continued reports of economic hardship – hopefully this news is just another bump in the road.


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  • 38 Comments
      ferps
      • 1 Year Ago
      They should have been actively courting a real buyer years ago (a car company, not some middle eastern sovereign wealth fund). With the demise of Maybach, perhaps Mercedes is the good fit for them. Their current offerings have become long-in-the-tooth and time is the clock is ticking.
      Merc1
      • 1 Year Ago
      The recession isn't the problem, their aging (but still beautiful) lineup is. The V8 Vantage is just outdated and the DB9 is not far behind. The Rapide S and Vanquish are great, but still not up to their German and Italian competition. M
        rtkewley
        • 1 Year Ago
        @Merc1
        Agreed - Aston was effectively dead the moment Ford cut them loose. The modern reality is that, with very rare exceptions (Morgan is the only one that springs to mind), small car companies can no longer exist without the resources of a much larger maker.
          Richard Reed
          • 1 Year Ago
          @rtkewley
          agreed...and I think that played a major role in ousting Dr. Bez from the helm of Aston Martin. He vetoed any moves to bring in new design, tech or partners.
        Bobby_Sards
        • 1 Year Ago
        @Merc1
        Yeah might as well buy used right? Looks the exact same with the same specs more or less The recession doesn't help either
      Ben Lee
      • 1 Year Ago
      Their line up is somewhat confusing since all their cars look the same. How about some variation AM.
        petrol42
        • 1 Year Ago
        @Ben Lee
        I agree. Not only is it hard to distinguish between the different Aston Marin autos at a quick glance, they always use that 510hp V-12 motor which is old and tired not to mention their transmissions really suck. It is quite easy to distinguish between the different models of competing sports car makers such as Ferrari and Lamborghini but the performance differences between these auto makers categories is quite evident. Aston does have the Vantage V8 but instead of developing the car more and making the V8 better to compete with the other guys, they again used that tired ass V-12 and stuffed it in the Vantage thereby ruining it's soul and purpose.
      Carac
      • 1 Year Ago
      Build, Redesign, and sell the same car for 10 years and your profits will fall as people get tired of the same.
      chrismcfreely
      • 1 Year Ago
      There are only a certain amount of people who can afford something like that, so you can't push them away with reliability problems, or anything like that.
      wat
      • 1 Year Ago
      I blame the 2013 Ford Fusion
        stevenh
        • 1 Year Ago
        @wat
        Blame Dave Richards, he ruins everything he touches
      yjbeach
      • 1 Year Ago
      Why not think outside the box and bring a $40K Aston Martin to market. It would be the CLA (Mercedes) of Aston. All that R&D and engineering; not being used to it's potential. It wouldn't dilute the brand of producing exceptional vehicles. However, you would attract a lot of people that want to say "I drive an Aston Martin." There are many comments made about the people that live in the DC area of badge obsession (audi, bmw and land rover). This is just an opinion; everyone has one.
        adam1keith1980
        • 1 Year Ago
        @yjbeach
        I fully agree. I never quite understand why companies like Aston Martin, Ferrari, Lamborghini etc., with their engineering, design, and branding expertises, do not produce cars with their badges that are priced for the upper middle class. They should compete with “affordable” exotics like the Alfa Romeo 4C or Porshe Boxster and Cayman. For Aston Martin – imagine a FR-S with better styling. The entire R&D will be cheaper per car if they produce more cars, and the cars will sell like hot cake. This is simple economics. Also, it is no longer fashionable to own uber expensive things. The rich are no longer thrilled by owning “prestigious” cars. These companies should now cater to the lower end of the market.
          rtkewley
          • 1 Year Ago
          @adam1keith1980
          Because the capital investment (plants, tooling, etc.) required to build a car in the volumes required to make a profit at that price point would bankrupt or at least severely weaken the company if the car didn't sell. In short, the risk is too high. In the case of companies like Ferrari, brand dilution is also a concern.
      davido
      • 1 Year Ago
      It can't be easy when the cars you have to offer, as beautiful as they are, are all variations on the same platform with either two seats or four cramped ones. All Ferrari's are expensive as are all Astons, but Ferrari offers three cars; two seat front engine, four (real) seat front engine with all wheel drive, and a mid-engine car.
      nmbr55
      • 1 Year Ago
      For the love of god please do not let them sell this company to the Chinese. If they need an infusion of cash and R&D I can't think of a better arrangement than the current one with AMG.
        Bruce Lee
        • 1 Year Ago
        @nmbr55
        What are you smoking, it's already owned by the Kuwaitis anyway. None of the people running it right now have any car experience to start with anyway, it's owned by bankers and oil Sheikhs so being owned by an actual car company that actually knows about R&D would be more helpful than harmful. But it'd be idiotic for any Chinese car company to buy AM anyway, they have no useful technology of their own to speak of and their cars are legendary for being super unreliable lemons. Only an idiot would invest in this.
          Bill
          • 1 Year Ago
          @Bruce Lee
          They still have brand value... look at what Tata did with Jaguar...
      Bobby_Sards
      • 1 Year Ago
      So I have sat and thought of a few ways for Aston to save themselves 1) produce "high-end", high-margin, over-priced sound equipment with Sony guts (like Bang & Olufsen uses Philips) 2) produce "high-end", high-margin, over-priced espresso machines 3) manufacturer expensive golf-carts for cash-rich country clubs 4) contract from the Royal family to supply saloons to their servants 5) refresh their line-up, bring in AMG, and introduce a (new) 911 carrera / f-type competitor
      briang19
      • 1 Year Ago
      I own a 2009 Aston V8 Vantage, and I'm quite involved with the Aston scene. I can safely say that the economy has nothing to do with this. It's Aston's lack of creativity that's the problem. All of the cars look exactly the same, and they've made virtually no significant changes to the cars over the years. My 2009 is pretty much identical to a 2014, especially on the inside. The interior of a $130k V8 Vantage is the same as a $230k DB9. Even the $330k Vanquish is the same layout just with new plastic buttons. They need to make a *new* car that buyers want.
        GasMan
        • 1 Year Ago
        @briang19
        I agree that all the cars look the same but I was surprised to hear it from an Aston owner. High quality product but you can't sell a Vantage for twice the price if the parking attendant and your neighbor can't tell them apart.
        Bill
        • 1 Year Ago
        @briang19
        Yup... but how can ya without profits? Slow death spiral. Mistake with the IQ conversion. British Jaguar's new F is gonna eat into Vantage sales... cheaper and faster...
      Randy
      • 1 Year Ago
      Hey Ford, buy it back! Then badge them as Lincolns OR replace Lincoln with AM.
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