There's word from the top that Cadillac is considering building a large crossover and branding it under the Escalade name, Automotive News reports.

Bob Ferguson, senior vice president of Cadillac, told AN that he thinks "there's a lot of equity in Escalade" after the 2015 model was unveiled yesterday in New York. "I'd like to explore the notion of other vehicles that would carry that brand name," he said.

According to Ferguson, General Motors product planners are exploring the possibility of a large crossover on a unibody platform in the same vein as GM's other large CUVs, the Buick Enclave, GMC Acadia and Chevrolet Traverse. The 2015 Escalade uses a truck-derived, body-on-frame platform.

Ferguson says that no decisions on an Escalade crossover have been made at this time.


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  • 60 Comments
      Jesus!
      • 1 Year Ago
      Leave the Escalade the Escalade. Create a new crossover with a new name. Why automakers keep messing with names is beyond me.
      l9t8z
      • 1 Year Ago
      Whenever old GM ideas like this are brought up, LOUD sirens need to going off in the Ren center. Put more money in the Buick Enclave instead giving the world yet another version of this Lamda platform. Make the Lacrosse the FWD based luxury barge and take it further up market than it already is. The next logical SUV's for Cadillac should come from the Alpha chassis. A small one from the ATS size and a mid size from the CTS version. GM is completely not gonna get that Mercedes and BMW are doing the FWD based stuff because they are 1 brand each, neither have a FWD mid lux brand like Buick. If their gonna stuff Cadillac full of something for every aspect of the market, then Buick needs to be killed now.
        jessesrq
        • 1 Year Ago
        @l9t8z
        Look at the brand appeal of Buick vs. Cadillac. Try as it might, Buick cannot shake its images as a car for the elderly. No matter how good some Buicks are, the brand is too stigmatized for most buyers under 60. Cadillac, however, has massively increased its brand equity with competitive products and styling, finally on par with the European and Japanese luxury brands. So, for a vehicle type with huge profit margins and a younger target demographic, why would GM saddle it with the Buick brand and styling when making it a Cadillac will guarantee more showroom traffic?
          • 1 Year Ago
          @jessesrq
          [blocked]
      Greg
      • 1 Year Ago
      GM should be introducing a new Buick Enclave Limited, not another Lambda with a Cadillac badge. Calling a new Cadillac crossover Escalade would be a major mistake.
      Rob
      • 1 Year Ago
      That reminds me of Cutlass, Cutlass Supreme, Cutlass Calais Cutlass Ciera..Give it's own name it is going to be produced because your not going to take sales from the germans and high end Japanese crossovers with a name Escalade Lite or Escalade II .
      ebn.hahn
      • 1 Year Ago
      What !!?? A Rebadged Chevy Enclave with Cadillac Grille and interior!!??, Whopti Doooooo
      increaseby1
      • 1 Year Ago
      nice architecture ... oh wait, it's a car
      z28ssx
      • 1 Year Ago
      I hope they use the RWD Zeta or Omega platforms. Cadillacs need to be RWD based.
      Seal Rchin
      • 1 Year Ago
      I have never understood the Escalade, Caddy has some of the best looking cars on the market, CTS and ATS these have to be some of the best looking cars on the market. But Escalade is ugly, last generation was ugly..........this one is even worse. I honestly would be embarrased to drive this car.
        Snark
        • 1 Year Ago
        @Seal Rchin
        You're not the target market. They're like catnip for moneyed horse people, though.
          Timothy Tibbetts
          • 1 Year Ago
          @Snark
          It's nice to work hard and have nice things. Look into it. Or, you could just complain all the time and leave the money for the rest of us.
          NightFlight
          • 1 Year Ago
          @Snark
          I live smack in the middle of "moneyed horse people". Not a single one of them owns an Escalade. Middleburg and Upperville, VA has to have the highest populations I've seen of Lexus LX, Range Rovers, and Mercedes GLs anywhere on the planet.
      Terry Actill
      • 1 Year Ago
      More bloated juggernauts stinking up America's highways and mall parking lots.
      GoSpeedRacerGo
      • 1 Year Ago
      Given that the standard Escalade is almost the same size as a Lamda crossover, what's the point? Old habits die hard at GM, apparently.
        • 1 Year Ago
        @GoSpeedRacerGo
        [blocked]
        Alfonso T. Alvarez
        • 1 Year Ago
        @GoSpeedRacerGo
        What was that you said? Old, outdated comments live on in the mentally challenged posters?
        Mchicha
        • 1 Year Ago
        @GoSpeedRacerGo
        Its much bigger, and much much more profitable. Its a business you know
        • 1 Year Ago
        @GoSpeedRacerGo
        [blocked]
          David MacGillis
          • 1 Year Ago
          This. Fuel mileage, the Lambda is what? 800-1000 pounds lighter than the BOF SUV?
        • 1 Year Ago
        @GoSpeedRacerGo
        [blocked]
      NightFlight
      • 1 Year Ago
      The true Escalade is essentially a Suburban with more cheap looking chrome and a softer interior. Is the CUV "Escalade" going to be a Traverse with additional gaudy and tacky elements added to it? Can't wait. /s
      • 1 Year Ago
      [blocked]
        Blake
        • 1 Year Ago
        I know how much of a GM fan you usually are, so this means a lot coming from you.
        caddy-v
        • 1 Year Ago
        And how's Lincoln doing these days?
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