The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.

Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.

According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

UPDATE: Dodge has released a few of the Will Ferrell/Ron Burgundy Durango shorts – you can watch the videos below.









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  • 50 Comments
      Scott Hamilton
      • 1 Year Ago
      I enjoyed those three spots... I am sure that the buying public will to.
      groingo
      • 1 Year Ago
      Chrysler, still living in the past.
        jallen
        • 1 Year Ago
        @groingo
        or in the future? Version 2 of the movie comes out in a few months
      • 1 Year Ago
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      Car Guy
      • 1 Year Ago
      Anything involving Will Ferrell or Adam Sandler is on the automatic FAIL list. Humor for imbeciles.
      ryanandrewmartin
      • 1 Year Ago
      What's a "Dodge"?
      • 1 Year Ago
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      amerifight
      • 1 Year Ago
      Seems appropriate, hes funny. God I wish Dodge wasn't owned by Fiat. Damn you economic woes.
      scott3
      • 1 Year Ago
      I must be getting old as I could not get past the first 45 of the first movie. When they started singing I had to pull the DVD. I am more an Animal House and Smokey and the Bandit humor guy.
        Basil Exposition
        • 1 Year Ago
        @scott3
        Yup. Sounds like you're getting old.
        EZen
        • 1 Year Ago
        @scott3
        You don't like good things. When they start singing Afternoon Delight is one of the best, most quoted parts of the movie.
      Jayvajayja
      • 1 Year Ago
      What about Ricardo Montalban and his rich corinthian leather in the 80s?
      Gurble
      • 1 Year Ago
      I'm gonna be honest with you, that smells like pure gasoline.
      Kimura
      • 1 Year Ago
      The glove box one was hilarious.
        John
        • 1 Year Ago
        @Kimura
        Thats because it goes on for inches!
      BryanGx
      • 1 Year Ago
      Gimme a break. Everyone knows Ron Burgundy drives a 1970 Pontiac Catalina coupe. A guy like that would never drive a Durango.
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