- Oct 3, 2013
TOY: Aha Radio Ads CBC, BlogTalk and Hay House
Custom radio content integrates to car
With the addition of these providers, Aha adds thousands of new programs, extending its content library of 40,000 audio and non-audio programs, the company said.
According to Chia-Lin Simmons, VP of Marketing & Content for Aha by HARMAN, "Most adults spend, on average, two hours a day commuting. During those commutes, audio has the ability to educate, inform, uplift, inspire and entertain. Aha has made it easy for drivers and other commuters to always find the content that is just right for them. With the addition of American Public Media, CBC/Radio-Canada, BlogTalkRadio and Hay House, Aha listeners will have even more world-class content to choose from."
Besides the content through the Aha app, the system allows users to turn the dial and have Tweets read aloud.
Subaru, Mazda, Honda and Scion are among the car companies that have Aha integrated into their navigation screens and in-car entertainment systems.