Opel had an early hit with the Adam, a minicar named after the company's founder, but it appears sales are now tapering off, leading the General Motors-owned German brand to ease off production.

German Car Scene reported yesterday that slow sales have stung the handsome Adam, with only 1,226 cars sold in August, which GCS argues is due to the car's relatively high starting price relative to the competition. The Adam starts at 11,500 euro ($15,627), whereas a microcar like the Volkswagen Up! is only about 10,000 euro ($13,589). Rumors are that the slowdown has forced Opel to trim a week of production at the Adam's Eisenach factory.

Opel contests the reason for altering factory production, telling Automotive News Europe Adam - which is also sold in the UK with a Vauxhall badge - sales are "fine," before adding, "We are having some down days in October, mainly because of the Corsa production, a model which is in the later stages of its life cycle."


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    • 1 Second Ago
  • 40 Comments
      Mauricio Porrua Mend
      Why dou you compare it against the VW Up instead of the real leaders of the segment Panda/500? It's really annoying that every new vehicle is compared against something from the VW Group like they were the benchmark, stop it please
        • 1 Year Ago
        @Mauricio Porrua Mend
        [blocked]
          johnnythemoney
          • 1 Year Ago
          Aaron, the Up! is yet another failed attempt by VW to build an inexpensive car, as much as the Lupo and Fox minicars. This time they tried to split the costs selling Seat and Skoda variants, but sales are not even three times those of the Fox alone. The car is small, most features are options and it's not well finished on the inside, meaning no one wants the door's metal to be part of the visible interior anymore. It's stylish, sure, but at 10.000 € or so people look for substance and standard equipment, not piano black surfaces.
          • 1 Year Ago
          [blocked]
          Jerry
          • 1 Year Ago
          LOL VW knows how to build cars... This guy...
          the.fog
          • 1 Year Ago
          Before attacking others for making blatantly truthful comment, how 'bout you provide proof that VW is the largest car manufacturer in the world?
      johnnythemoney
      • 1 Year Ago
      The Fiat 500 is actually the only comparable car, the Up! being much more spartan and more of an upmarket Panda. The Fiat 500 is also more expensive than the Adam, but the Adam just looks like a 500, which makes customers sort of "500 wannabies". The car is not bad, but Opel is suffering because of its brand image and the not so great cars of the previous generaton, except for the Zafira. The Insignia is a good car, but because of the not so great last gen Vectra it's not getting as much attention. It's also quite expensive as soon as you pick the famous almost mandatory options.
      cadetgray
      • 1 Year Ago
      I'd rather see these on our streets than the FIAT 500. The Adam has wonderful customization option. I agree, adorn it in Buick Jewelry call it a Skyhawk and watch urbanites line up.
      Vassilis Alex
      • 1 Year Ago
      The Adam's competition isn't the Up! but the Fiat 500. They're both premium mini cars. I personally like it.
      johnnythemoney
      • 1 Year Ago
      Having contacts with people/family in Italy and living there for some weeks every couple of months because of months I can say a few things: - this summer I've seen only a couple of Adams, and it has been on sale for a while - it's frequently advertised on TV featuring Valentino Rossi of MotoGP fame (an Italian idol too) - it really looks like a Fiat 500 - it doesn't have the historical sympathy/allure of the FIat 500 - Opel is not a big player anymore, it's perceived as "just another car company", most people won't even now its German, indeed they added a German line in their TV ads. The Insignia is good but the previous Vectra ruined its party, and the Astra is a decent car but not as famous as the Golf, yet quite as expensive, for example - Opel didn't have a similar car in its line up in recent years. They had/have the Agila (basically a Fiat Panda), and the Corsa, but nothing like this. They most famous car is the Zafira now, a minivan. Bottom line, it's not "funky" like a 500, not sporty like a Mini or an Alfa MiTo, it doesn't have an aggressive version like the Abarth, and the brand is not doing well in general. No surprises here.
        RGT881
        • 1 Year Ago
        @johnnythemoney
        Well you're right and look at what they've done, take a roof of the Audi A1, take overall shape of the 500, add some MINI touches and voila...no wonder it's not selling.
        Superstevie
        • 1 Year Ago
        @johnnythemoney
        The Agila is not a panda, it's a Suzuki wagon r
        Andrew TheBoss
        • 1 Year Ago
        @johnnythemoney
        Ciao... I'm Italian and want to add some reasons why this car is unsold in Italy. Many people look at this car like a copy of Fiat 500, and this is true. Second, we are experiencing a little disappoint Vs German products due to the Euro crisis (In Italy we are debating a lot about the crisis and the reasons why ALL countries in Europe are in a deep crisis while Germany is conquering all the factories and market shares) Then the price,,, higher than other brands in most cases. The shape and look. As Italian we like "belle auto" and Agila, Meriva, Astra etc are ehmm. booh, "insipide", nobody turn the head for an Opel? Don't forget that we are "sniffing" that probably GM will soon close the OPEL brand in Europe and nobody wants a car like happens for SAAB. Curiosità. When you spend the days in Italy . oh, sorry for my English. But all my American friends that helps me to keep trained with language are now back to America
      RGT881
      • 1 Year Ago
      They screwed up the pricing and the timing. They brought the Adam to a depressed economy and in a saturated supermini market, with a high price tag. Notwithstanding that Adam is based on a Corsa which costs 2260 pounds less .
      • 1 Year Ago
      [blocked]
        timber
        • 1 Year Ago
        The 500 is also selling very well around here (in Europe). The Adam ... Not so much. Why should anyone buy a copy of a FIAT 500 when you can get the real deal?
          • 1 Year Ago
          @timber
          [blocked]
        Jerry
        • 1 Year Ago
        Wrong, it would not sell well. By the time it is imported, it will priced out of the park. It would be DOA like the Saturn Astra.
          • 1 Year Ago
          @Jerry
          [blocked]
      carnut0913
      • 1 Year Ago
      I would prefer this much over the Mini, at a lower price point. The interior is better in my opinion-probably because it doesn't seem affected. and considering the new face of Mini, this is much better. I like it more than the 500 as well- maybe because its not hindered by a retro movement
      Andy Grey
      • 1 Year Ago
      Its a 500 copycat. Why not buy the original instead?
      Hello, Brian
      • 1 Year Ago
      Assuming it can meet US requirements, export it to North America as an alternative to the 500 and MINI. Give it more standard equipment, but keep the price around that of the 500.
        Gordon Chen
        • 1 Year Ago
        @Hello, Brian
        I agree with the first half of your post, but the last sentence contradicts itself. The Adam already has a higher standard price than its competition. Loading it more would make it even more expensive.
      gtv4rudy
      • 1 Year Ago
      I instantly thought Fiat500 redo, then saw the front grill , nah.
      Grey Golem
      • 1 Year Ago
      This is one of my favourite mini class designs. If it drives as good as some of the little opels have, should be fun. What gives?
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