• Oct 1, 2013
A new story from AutoGuide is triggering new speculation that Nissan may be about to bring its New Micra to North America. According to a dealer-based source, Nissan is showing off the overseas hatchback at Canadian dealer meetings along with the redesigned 2014 Rogue. The report indicates that the car is expected to go on sale sometime mid next year. Autoblog has learned that, while the New Micra is indeed under study for the Canadian market, it is not being considered for US sales. Our well-placed source tells us that bringing the New Micra to US dealers "just wouldn't make sense."

Bringing the New Micra to US dealers "just wouldn't make sense."

Reading between the lines a bit, that's because Nissan already has a robust small car lineup spearheaded by the Versa sedan and new Versa Note hatchback, along with the compact Sentra. And while both Versa models are generously sized for the subcompact classes they compete in, their low entry price (the sedan starts under $12k) means that pricing the smaller Micra underneath it would be difficult. Given its historically significantly higher fuel prices (not to mention higher vehicle prices and a penchant for small cars), Canada seems like a much more hospitable market for the Micra.

Previously known simply as Micra, the Nissan hatchback was recently shown at the Frankfurt Motor Show with new front and rear fascias, LED taillamps, and so on. Interior upgrades including a new touchscreen infotainment system and increased connectivity solutions are also worthy upgrades, but the New Micra's most interesting feature is likely its 97-horsepower, supercharged and direct-injected, 1.2-liter three-cylinder gas engine.

Like many other manufacturers, Nissan has shown a willingness to sell vehicles in Canada that it does not offer in the US – it did so recently with the 2005-2006 Xtrail crossover. The line cuts both ways, however – a new report suggests our friends to the north won't get the Rogue Select next year, either.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 27 Comments
      The Wasp
      • 1 Year Ago
      In other words, Nissan already sells the cheapest car in the US so they don't need to offer an even cheaper car. Now, if Mitsubishi brings the Mirage to the US with a really low price (ie lower than the Versa sedan), then maybe that will make Nissan think again.
      Cruising
      • 1 Year Ago
      The NISMO March (Micra) is not a bad looker.
      darkharbour
      • 1 Year Ago
      Sweet! Something new for me to consider buying next year!
      KO
      • 1 Year Ago
      FWIW the Micra was sold in Canada in the 80s, so it won't exactly be new to that market.
      redgpgtp97
      • 1 Year Ago
      Not a bad looking car for an every day runabout..
      Pat
      • 1 Year Ago
      It seems like a stretch ... the market is getting pretty saturated. I did some research before posting ... in Qu├ębec (sorry I don't have Canadian numbers) in 2012 Compact Full Size pickup trucks Compact SUV/CUV Sub compact Midsize/large sedans then the Superminis!
        Pat
        • 1 Year Ago
        @Pat
        I should have added in order of sales volume
      David
      • 1 Year Ago
      Whatever goes for Canada, goes for the U.S. too, times 10. Nissan would do well to consider that.
        RZ-Civic
        • 1 Year Ago
        @David
        Not necessarily. The Chevrolet Orlando and Trax are on sale in Canada, but not in the US. Same goes for the Mercedes-Benz B-class. Also, BMW sold the X1 and 320i in Canada 1-2 years before they became available in the US. In Canada, the compacts are king, with subcompacts also faring reasonably well. In the US, it's the mid-sizers. As for Nissan bringing the Micra here, why not? The same applies to the VW Polo and Touran. And maybe some of the European brands not available in North America.
          HH
          • 1 Year Ago
          @RZ-Civic
          "You are lumping the entire USA into one mindset/market. Typical Canadian ignorance/arrogance!" No David, that's what you did. You lumped the U.S. and Canada into one mindset/market. Read your original post. Now you've been called out for your ignorance, so you're going on the attack. Pot/kettle/black? When you've made a mistake, just admit it. You only embarrass yourself otherwise.
          David
          • 1 Year Ago
          @RZ-Civic
          Your citing test-marketing experiments and misguided product planningas proof? Guess what, once those cars are sold in the USA, they sell like hotcakes. You are lumping the entire USA into one mindset/market. Typical Canadian ignorance/arrogance! Montrealers don't buy the same cars as Saskatonians. Ditto Oklahomans vs Philadelphians.
        thequebecerinfrance
        • 1 Year Ago
        @David
        False. Small cars are a lot more popular in Canada then in the US. Most people don't need a pickup truck or a 2 ton minivan .
          Pat
          • 1 Year Ago
          @thequebecerinfrance
          That's not quite true ... The F150 and Dodge caravan are top sellers in Canada as they are in the US ... What we don't buy are large and midsize sedans.
          David
          • 1 Year Ago
          @thequebecerinfrance
          Yes, you keep being told that, and in Quebec, I'm sure it's true, but I see ZERO difference between the range of cars driven in the GTA and in large cities in the USA, where anyone with any sense chooses AND NEEDS a small car even more than you say Canadians prefer them, because older East coast American cities are more European in scale than any Canadian city is.
      Apex
      • 1 Year Ago
      This won't do well in Canada either. How many Mazda 2's have been sold? How many Ford Fiesta's or Chevy Sparks?. Not many. How many Civics are sold vs Fits? As much as they say the Canadian market is more like Europe, that is only true in the fact that fuel is expensive (>US,
        bouljf
        • 1 Year Ago
        @Apex
        I see plenty of Fiestas and Yaris hatchbacks driving around the GTA. Was at Exhibition Place earlier today and they've got Mazda 2s parked inside the building as promo. Seems like there's a market after all.
          HH
          • 1 Year Ago
          @bouljf
          One car doesn't have to outsell another to be a success. Especially cars of different configuations and price points. This much should be obvious if you'd only take a minute to think about it. And by the way, the Accord is outsold in Canada by the Hyundai Accent. Add up the numbers and you see that compact and subcompacts make up a larger share of the market in Canada than in the U.S. You can't argue with the data.
          David
          • 1 Year Ago
          @bouljf
          Yes, but you saw many more Acura MDXs, Honda CRVs, Fusions, and Accords than anything else, in the parking lot, I'd wager.
        Apex
        • 1 Year Ago
        @Apex
        (> than US,
      Neil
      • 1 Year Ago
      around 2006, the micra came in convertible form. sad part is that it was cute. at the time, Mitsubishi had competition to the micra convertible, colt czc.
      paulwesterberg
      • 1 Year Ago
      They should call it the Nissan Murica, I am sure it would sell well.
      • 1 Year Ago
      [blocked]
      Mike Cornell
      • 1 Year Ago
      Has some real personality and looks way better than Mitsu;s Mirage. Btw, glad we're not getting the Rogue Select.
    • Load More Comments