For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.

No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.

The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.




Show full PR text
NISSAN TAKES PERFORMANCE ANALYSIS TO NEW HEIGHTS WITH THRILLING NEW NISMO VIDEO

- Nismo Athlete Peter Pyzera takes on extreme BASE jumper David Barlia in thrilling challenge
- Cutting-edge biometric harnesses capture live data from the athletes as they take on the Swiss Alps
- Nismo performance analysis centre, JukeRide, showcases technology behind Nissan's Driver Development Programme

Rolle, Switzerland (1st October, 2013) - Nissan today unveiled the first in a series of stunning Nismo short films showcasing the cutting edge technology and spirit of excitement behind both Nismo road cars and Nismo Athletes.

Set in Switzerland's dramatic Susten Pass, 'Nismo Vs. Wingsuit' treats the viewer to a two minute nail-biting encounter featuring Germany's 2012 Nissan GT Academy Champion, Peter Pyzera, as he goes head-to-head with world-renowned BASE jumper Dave Barlia.

The 4,501 feet descent sees Barlia reach speeds of more than 210km/h (or 130mph), coming within six metres of the dominating rock face equipped with little more than his wingsuit. Meanwhile Pyzera, in his 370Z Nismo, negotiates his way along the unforgiving switchback road in a bid to beat the American.

The film showcases advanced technology such as the biometric harness and JukeRide used by the Nismo Athletes during the Driver Development Programme at the state-of-the-art Nismo Lab. The gruelling training and performance regime, with cutting-edge technology at its core, has been designed to ensure that Nismo Athletes can mix it with the best sports car racers in the world after just three months of training.

On completion of the descent, Nismo Athlete Pyzera commented: "That was absolutely amazing, I could see Dave up above me and I just had to concentrate and get in the zone to beat him down. Afterwards we looked at the data we gathered from wearing the biometric harnesses, which monitor my biometric data, and I could see when I was totally focussed. While this is fun, it is serious business - it not only improves my performance but is invaluable in helping me prepare for my next race."

Nismo Athletes benefit from the latest, advanced conditioning equipment such as Nissan's In-Body machine, which analyses body composition; Brainwave Monitor, which trains the mind to simultaneously focus and relax; a Batak console to improve reaction times and a race simulator which allows Nismo Athletes to practice on any race track in the world.

GT Academy, now in its fifth season, is a competition created by Nissan and PlayStation® that unites the worlds of virtual and real-life racing to make the dreams of aspiring race drivers a reality. Nissan went in search of the best online gamers and aspiring race drivers, offering the ultimate champion a full season's contract with Nissan and the opportunity to compete in a top flight Championship.

Inspired by Nissan's renowned Nismo performance arm, GT Academy celebrates Nissan's first-class technology and its passion for giving fans the 'edge'.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 18 Comments
      amade.ch
      • 1 Year Ago
      Great video but no race.
      Arturo Rios Jr.
      • 1 Year Ago
      The 370z is a great car, the engine might be a bit harsh under hard acceleration at least compare to the 5.0 in my GT but other than that its a great car. I agree that a few pounds lighter and a new more potent engine are not a bad idea. I am thinking 200 pounds and 30 more horses.
      sfblog
      • 1 Year Ago
      How about they race it against a comparable vehicle so we can gain something from it.
      ravenosa
      • 1 Year Ago
      I'd be more interested if the guy in the suit (or anybody else) can offer a redesign of the Z. It just keeps getting uglier and uglier every time they change the design.
      Trent
      • 1 Year Ago
      Epic video guys!
      RetrogradE
      • 1 Year Ago
      Oh geez, not another "race." Man this sh** is stupid.
        sp33dklz
        • 1 Year Ago
        @RetrogradE
        Incredibly stupid. Lets watch a snail go 2 feet, and a Veyron go 10 miles. Who will get to their destination first? Please let these videos end.
          frostillicus80
          • 1 Year Ago
          @sp33dklz
          Yes, let us all complain about this kind of article. THEN they will stop posting them, and we won\'t have to be bothered to read the headlines and skip the ones we don\'t like. ...Not that we did anyway. /facetious
        • 1 Year Ago
        @RetrogradE
        [blocked]
      Pininfarina
      • 1 Year Ago
      Great video! Nice driving and editing as well. Looks like Nismo is getting serious :)
      Gorgenapper
      • 1 Year Ago
      I know that those were not comparable in terms of performance...but damn, that guy in the wingsuit is a boss.
      bubba_roe
      • 1 Year Ago
      Z's should have v8's.
        Mr Sled
        • 1 Year Ago
        @bubba_roe
        Just a turbo would suffice. Anything to keep weight down and balance in check. A lightweight and potent V8 would be nice, but likely too expensive. The tuning potential with a turbo would bring the Z into a whole new ballpark.
          Richard
          • 1 Year Ago
          @Mr Sled
          Nothing is wrong with the V6. Nissan just needs to update it a bit to make 400HP(the VQ already makes this in race trim) in street trim and it would be fine if the Z shed 200 lbs. Why complicate things with a Twin Turbo setup. Porsche has shown that 6 cylinder engines are just fine making good power in N/A form in a sports car with its GT3 line. I know Nissan is capable of similar feat if they wanted.
      Dreez28
      • 1 Year Ago
      That wing suit business looks like a rush.
      • 1 Year Ago
      [blocked]
      • 1 Year Ago
      [blocked]
    • Load More Comments