BMW is preparing to exploit its latest market niche - those that find themselves unable to choose between the 3 Series, 4 Series and X3 - with the X4. If you're looking for an M product, though, you'll remain limited to the 3 and 4 Series. BMW's Bernhard Ederer, at the Australian launch of the X5, told Car Advice he wouldn't "bet on it," when asked about a hotter X4.

Oddly, Ederer's reasoning, according to the Aussies, is out of concern for the X6 M, whose sales the X4 M would apparently cannibalize. That's like saying the M3 doesn't make sense because it will cannibalize M5 sales - the logic just doesn't really hold up. "The question is what customers are we talking to? And are we talking to someone that is willing and able to afford [an X6 M]?" Ederer told Car Advice.

Car Advice seems to feel the same way, claiming the X3-based X4 will share its powertrains with its donor platform, and will eventually spawn an M variant, albeit a few years down the line.


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    • 1 Second Ago
  • 23 Comments
      Christopher
      • 1 Year Ago
      Probably used up all the Ms for this production year
      Krayzeeass
      • 1 Year Ago
      I never understood the whole "cannibalize sales of" excuse for not selling a certain car. They said the same thing about the new Scirocco as a reason not to sell it in America, yet they still sell it in Europe alongside the Golf. A sale is a sale, and variety is a wonderful spice.
        jessesrq
        • 1 Year Ago
        @Krayzeeass
        I think "cannibalize the sales of" is code words for "We already have one niche vehicle that barely sells so why spend marketing and certification dollars for another?" M-B has the right idea with the E63 wagon in that it is special order only, since demand is so low and no dealer wants a $120k wagon lingering on the lot. I wish BMW did this, at least for engines and body styles already certified and crash tested in the U.S., if only so I can seen an M4 wagon here.
        dave and mary
        • 1 Year Ago
        @Krayzeeass
        Ask the Cadillac ATS/CTS execs. The ATS comes out and CTS sales fall totally flat.
        FoxJ30
        • 1 Year Ago
        @Krayzeeass
        It makes sense. At a very basic level, assume you would have sold 100 GTIs with a $1000 profit. Now that you have a Scirocco, You sell 60 GTIs @ $1000 profit and 50 Sciroccos @ $500 profit. Sure, you've sold more cars, but you've made less money. Apple's annoyed that the iPad mini (with much lower margins) killed sales growth of the large iPad (with gigantic margins) for the same reaosn.
          Bradford
          • 1 Year Ago
          @FoxJ30
          Well, there's an easy solution to your VW conundrum: raise the price of the Scirocco by a measly $500. No one changes their mind on a new vehicle purchase over a matter of $500.
      ghetto2315
      • 1 Year Ago
      According to a new report from CarAdvice, a BMW manager stated that (in reference to a potential X4M) "It is a little bit selfish, as it is not always about what a number of customers would like but what for us is the best business opportunity." - See more at: http://www.carbuzz.com/news/2013/9/27/There-Won-t-be-a-BMW-X4M-Because-of-the-X6M-7716354/#sthash.DWBj1RJY.dpuf
        ghetto2315
        • 1 Year Ago
        @ghetto2315
        BMW used to build cars around their philosophy of being the "Ultimate Driving Machine" regardless of what the mass wanted because the select few who bought a BMW wanted something special. Now that BMW is the #1 luxury auto brand in the world, they have become complacent and only care about holding the crown, not building unique cars that made what BMW is today. I get it. BMW is a business and in it to make a profit but they're starting to alienate their loyal customers by offering softer models. BMW is still the best car company in the world but the rest of the world is catching up fast. ///M used stand for Motorsport. Now it stands for Marketing...
      vi_per
      • 1 Year Ago
      Good news.
      Alex
      • 1 Year Ago
      There should have been no X4 in the cards
        tinted up
        • 1 Year Ago
        @Alex
        I don't know. I have a family member with a unique situation that this vehicle fits. -She needs ground clearance (nasty roads, pot holes, hills, unpaved roads) - needs 4x4 or AWD - needs power * wants a premium vehicle * wants a unique vehicle style (style > utility in this situation) * loves how most BMW models drive * loves the X6 look, but wants something much smaller than X6. How many are like her? I don't know, just saying she is excited about the X4
        knightrider_6
        • 1 Year Ago
        @Alex
        @ tinted up She can buy Acura ZDX It has all the features she is looking for, minus the crappy German quality.
      Rejus
      • 1 Year Ago
      yeah ok. they stamp M on everything . mx435is with twin power super duper
      Typesbad
      • 1 Year Ago
      Fine with me. The X6 never made much sense to me. An M X6, even less so. Things are no different for this model.
      Cruising
      • 1 Year Ago
      A BMW for everyone, a BMW in every garage.
      libertedelacroix
      • 1 Year Ago
      Just to clarify, BMW's future model line up could potentially be: -2 series sedan -2 series coupe -2 series convertible -2 series GC/GT -3 series sedan -3 series GT -3 series wagon -4 series coupe -4 series convertible -4 series GC -5 series sedan -5 series GT -6 series coupe -6 series convertible -6 GC -7 series -X1 -X3 -X4 -X5 -X6 -Z roadster In between all the engine options, we also have hybrid versions of most of these vehicles and M versions as well.... I think it is safe to say we can officially call BMW a marketing ***** in a race to the bottom. I never thought the "Ultimate Driving Machine" would only have ONE roadster option (the Z), but have 4 SUV options. Super sad, I am sure the ghost of the E46 is looking at his F30 grandchildren going "what the hell??? when did we go wrong as a family!?"
      manure
      • 1 Year Ago
      BMW, a rich company that behaves like a desperate crack *****.
      michael.corliss
      • 1 Year Ago
      Personally, I hate the X6 and X4. However, I am disappointed that BMW refuses to make an X3M, which is a shame as I guess I'm jumping ship to Porsche or Range Rover at the end of my lease Aug 2014
      • 1 Year Ago
      [blocked]
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