It's no secret that Norway, even with cold winters that can bedevil electric vehicle performance, is the European EV leader. Nissan sold 1,000 Leaf EVs there in the first six months that car was available. Tesla is deploying Supercharger fast charge stations there, well before other European locations. And the national government is sticking with its plan, in effect for years already, to subsidize EVs. Add all these factors together and you get a world first: a market where the Tesla Model S has climbed to the top of the sales charts. It's not just the most popular EV, but the most popular vehicle sold with any powertrain. At least for a short while.

We can't discount the fact that we're still dealing with a luxury EV that has just entered the market, but for the first two weeks of September, the Model S beat out the perennially popular Volkswagen Golf, 322 to 256. For the first half of September, the Model S snagged 6.2 percent of the market, while the Golf came in second with 4.9 percent. In the first month the Model S was available in Norway, in August, it sold 184 units and at this rate, it'll outsell the Leaf for its first six months. The Leaf is currently the eighth-most popular car in Norway, of any powertrain type. These numbers come from data compiled by AID, and we have to say we're quite curious to see where it all goes from here.


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    • 1 Second Ago
  • 18 Comments
      paulwesterberg
      • 1 Year Ago
      Volkswagen Golf base: 242,700.00 kr + 60,675 kr for vat(25%) + 8,407kr road tax/tolls(per year) + 30,000parking fees + gas(14.50 kr/L) Tesla Model S base: 446.600 kr, no tax, no fees, free parking, cheap fuel. So in Norway over the lifetime of the vehicle a Tesla Model S may cost less than a VW Golf. Which would you rather drive?
      DaveMart
      • 1 Year Ago
      There are surely not enough rich Norwegians to allow Tesla to stay at the top of the charts for very long. The E-Up is prioritised to Norway, and pre-orders are high.
      raktmn
      • 1 Year Ago
      From what Next Greencar is saying, the Model S will probably be the top seller in Norway for as long as Tesla can build enough of them. "Some of the incentives for electric vehicles in Norway include access to bus lanes, exemption from initial car tax and VAT, 50% discount on company car tax, free toll roads and congestion charge exemption as well as significant up-front subsidies. In many places parking is free and it is free to recharge your batteries, meaning free fuel. See more at: http://www.nextgreencar.com/news/6354/Tesla-Model-S-tops-unit-sales-in-Norway#sthash.HYVlkjXo.dpuf
      Grendal
      • 1 Day Ago
      I visited Tromso on my vacation and what I remember most was the oil producers convention that was happening at the hotel we stayed in. I remember walking around and looking at the various displays and literature on oil production.
      DaveMart
      • 1 Day Ago
      @Andrew: Do you suppose they need any litter collectors in Tromso? I wouldn't charge, just keep the litter! :-)
      Grendal
      • 1 Year Ago
      Not really a surprise. The government is pushing hard for EV adoption and is very favorable tax-wise towards them.
        paulwesterberg
        • 1 Year Ago
        @Grendal
        Their nanny-state social programs and oil/hydro energy resources have made Norway one of the richest countries in the world. They should give away their natural resources to corporations, cut taxes and restrict their healthcare system to only the wealthiest individuals, and shift public school funding to private schools for the privileged.
      Andrew Richard Rose
      A friend of mine who lives in Tromso , which is within the arctic circle tells me the town is littered with Teslas , and guess what so far no problems with the batteries !
      Grendal
      • 1 Year Ago
      When I visited Norway 5 years ago it was obvious that they were doing extremely well for themselves. A cheeseburger, fries, and a soda were $25 US dollars. As an aside, their cheeseburger meat was definitely not beef. It reminded me of White Castle meat. After many days of fish I was desperate for a cheeseburger and fries. The Norwegians do have a fascination with tubed meat products. Happily the cheeseburger was not tubed.
      Marco Polo
      • 1 Year Ago
      Good to see Tesla's export market growing rapidly.
      paulwesterberg
      • 1 Year Ago
      @DaveMart: I fully appreciate the difference between GDP and average income and the fact that wealth does not always trickle down like The Gipper imagined. Regardless such a high GDP will make many Norwegians very wealthy.
      DaveMart
      • 1 Day Ago
      @paul: That was Marco's comment, not mine. Clearly there is considerable tax drag in Norway, but clearly also there are a lot of wealthy people there. I would have thought though that even in Norway, a car at the Tesla S price is hardly a typical car buy!
      Marco Polo
      • 1 Day Ago
      @ paulwesterberg Paul you are confusing what Norwegians earn, with : "Gross domestic product per capita at nominal values. This is the value of all final goods and services produced within a nation in a given year, converted at market exchange rates to current U.S. dollars, divided by the average (or mid-year) population for the same year." This figure doesn't account for the very high rate of taxation, or the recent devaluation of the US dollar. Your figure give a very distorted view of the income for the average Norwegian.
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