The success of Jaguar Land Rover in recent years has largely been down to a resurgent product lineup, but a recent move into the research and development will see the British-based, Indian-owned brands take the fight to its German rivals more aggressively than ever before.

JLR is investing 50 million pounds ($80,345,000, as of this writing) in a joint R&D center in central England. The move will more than triple its staff dedicated to research, from 150 to 500, with Wolfgang Epple, JLR's Director of Research and Technology telling Automotive News Europe, "In order to play among the big animals in automotive and to be anchored in the mind of customers you have to have offered something unique, to be first in market. We want to be one of the key premier automotive manufacturers."

Jaguar Land Rover's 50-million-pound contribution represents more than half of the 94-million-pound tab, on the so-called National Automotive Innovation Campus. Based at Warwick University, Tata's European Technical Center, Warwick Manufacturing Group and the Higher Education Funding Council, an agency of the British government, are all chipping in for the facility.

Construction of the new facility is scheduled to start in about a year's time and be fully operational by 2016. When fully staffed, it will focus on hybrid and electric drivetrains, connectivity, autonomous vehicles, on/off-road handling and design.


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    • 1 Second Ago
  • 9 Comments
      Merc1
      • 1 Year Ago
      They make a nice garage: F-Type V6 S, Range Rover Sport Supercharged, and a XJR. Nice. M
        Gearhead
        • 1 Year Ago
        @Merc1
        The only thing missing is the Honda for all the days these nice cars won't start.
          Steveo
          • 1 Year Ago
          @Gearhead
          Wake up! It's not 1980 anymore! I know you are still listening to your A-HA album.
      Steve
      • 1 Year Ago
      Make these British cars reliable.
      knightrider_6
      • 1 Year Ago
      Why build R&D center? Just copy Toyota like the Germans do.
      Teleny411
      • 1 Year Ago
      I know they have to do it, but I'd rather hear about the new 3 series fighter.