Four years ago, when General Motors was going through a government-baked bankruptcy, it really wasn't able to lease its vehicles to new-car shoppers – lending firms weren't exactly beating down the door with attractive lease deals back then, remember – but once out of Chapter 11, leasing deals once again began in earnest.

It's now time for those leases to start coming back, and GM is hoping that some – or, more accurately, many – of those owners decide to drive back off the lot in a new GM vehicle. Customer retention is a major factor in judging the automaker's revival, and it's been focusing on keeping people's business with more upscale dealerships, better customer service and, of course, better products.

In an interview with Wards Auto, GM North American President Mark Reuss (pictured) cites the 2014 Chevy Impala as an example of its product attracting repeat buyers – he also quips, "We're also seeing a little (action) with Toyota Avalon owners" – and the new fullsize Chevy Silverado and GMC Sierra are expected to make major inroads, too.

There are lots more little bits of information in the full interview between Reuss and Wards Auto, so feel free to read the full story here.


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  • 24 Comments
      nocommie11
      • 1 Year Ago
      What are these "Better Products" that they speak of, GM made a lot of bad cars, and some run of the mill OK cars. Seem like more of the same these days.
      Arizonarelax
      • 1 Year Ago
      My biggest issue with GM is the "pay-for-it-twice-program". Our taxes are still involved in a company that should have paid all that is owed back by now. And yet, the prices of GM's cars trucks keep going up and I do not see the added value. Oh yea, there was the Volt - the Impala is nice but not designed for a family of four (very small inside). Maybe GM should shut down GMC - and make it right with those American's paying their bills for poor management.
      sp33dklz
      • 1 Year Ago
      Here's my quibble with GM. They are gigantic, some would even say huge. How is it that they are making such boring vehicles that are not as good as their competitive set? They should have more funding and power for R&D than most manufacturers out there, yet they're still run of the mill. No, I'm not blind. I believe that the new Corvette, ATS, CTS, and Chevy/GMC full size pickups are great vehicles, even world class. But the rest can't even crest the top 3 or 4 of their class. They're obviously wasting their money.
        the.fog
        • 1 Year Ago
        @sp33dklz
        Their products are very good. Not real sure where you coming from...
          Wally SirFatty
          • 1 Year Ago
          @the.fog
          You should stop posting now, you clearly have no idea what anyone is talking about. You should get back to the basement and sniffing glue.
      Cruising
      • 1 Year Ago
      "We're also seeing a little (action) with Toyota Avalon owners" Naughty, naughty.
      protovici
      • 1 Year Ago
      GM sure loves to loath about "what if" calculations. Maybe time to produce much better products through out their line ups and than monitor success instead of just talking about it. C7, truck lines, SUV lines have a line up, but the rest ehhhh.
        protovici
        • 1 Year Ago
        @protovici
        Clarify - Models current just redone and/or a few within the last few years have been better, but overall ehhhh.
      Jas86
      • 1 Year Ago
      I, too, wish the government would let us get "baked" ;)
      jessesrq
      • 1 Year Ago
      Nice evidence that GM has learned something: “We're not going to give it away,” [Reuss] says. “We're not in it to win the incentive game. I don't want to over-incentivize the car for sales at all cost.” Cadillac is about to get his with thousands of massively subsidized CTS lease turn-ins, and the replacement products are either much smaller (ATS) or significantly more expensive (CTS). I hope the company trains buyers off of discounts, even if it means losing volume. That is the only way to increase residual values.
        Klinkster
        • 1 Year Ago
        @jessesrq
        It's a nice talk about GM learning some lessons post-bankruptcy...but their actions say something entirely different. GM keeps dropping it's pants in the incentive game.
      johnb
      • 1 Year Ago
      Just drop it off and walk across the street to the Ford dealership. You know you want to. OK, unless you're there to purchase a 2014 Corvette, then I'm right there with ya buddy.
        the.fog
        • 1 Year Ago
        @johnb
        I'd rather them walk there than Toyota or Nissan.
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