This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).

It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.


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    • 1 Second Ago
  • 53 Comments
      sforza209
      • 1 Year Ago
      Yea that's a cool ad. That's funny how chickens do that! I now want to try doing that with a chicken.
      Edsel
      • 1 Year Ago
      Ya think my local Benz dealer would be upset if I brought my 8 hens for a test ride in the new S550?
      Cruising
      • 1 Year Ago
      Those were the S Class of chickens, fine birds.
      Tone
      • 1 Year Ago
      Love it! Well done MB, well done!
      JonZeke
      • 1 Year Ago
      This song was a single for Diana Ross as a solo act, she had left the Supremes 10 years prior to Upside Down's release.
      Ferd
      • 1 Year Ago
      They'll have the animal rights groups all in a tizzy.
      d.hollywood
      • 1 Year Ago
      This was just Diana Ross...no Supremes...with Nile Rogers and Bernard Edwards (Chic) the backing band. Yes the commercial was awesome.Props to choreography.
      Black Dyanmite
      • 1 Year Ago
      Not feelin' that ad. You really want to compare your $100k luxury car to a rooster? Nothing else could show stability when moving other than a rooster's head? Really? BD
        Tone
        • 1 Year Ago
        @Black Dyanmite
        No matter what site BD is posting on, he always manages to bring the fail along with him...
        Awhattup
        • 1 Year Ago
        @Black Dyanmite
        You'd say otherwise if it was a Lexus
        Spartan
        • 1 Year Ago
        @Black Dyanmite
        You should put a stick of BD up your forth point of contact. I guess that's impossible, because you're head is in there right now.
      tool0117
      • 1 Year Ago
      "when you realize just what Mercedes is hawking (yeah, pun intended)." Pointless lame pun, and thanks for spelling it out for me since I have the reading comprehension of a nine-year-old.
      Miguro Takahashi
      • 1 Year Ago
      It kinda makes me want to mess with a chicken more than I want to buy a Mercedes.
      Steve
      • 1 Year Ago
      Those poor chickens!
      Jonathan Wayne
      • 1 Year Ago
      This is strangely mesmerizing.
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