This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).

It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

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  • 2016 Mercedes-Benz S-Class
    MSRP: $95,650 - $189,350
    2015 Mercedes-Benz S-Class
    MSRP: $94,400 - $230,900
    2014 Mercedes-Benz S-Class
    MSRP: $92,900 - $139,500
    2013 Mercedes-Benz S-Class
    MSRP: $92,350 - $212,000
    2012 Mercedes-Benz S-Class
    MSRP: $91,850 - $210,900
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