Project Drive-In, a Honda-sponsored campaign to save drive-in theaters across the country, is beginning to bear fruit, as the first theaters have been informed that they'll be getting free digital projectors. Many theaters still use 35-millimeter film, which is being phased out rather aggressively in the movie industry. The move to digital, meanwhile, requires nearly a six-figure investment, forcing many drive-ins to close up shop for good.

The first phase of the campaign saw the public vote for their favorite drive-in, with the top five getting a free digital projector, courtesy of Honda. There's some touching reaction videos of the owners being informed that they'd won down below. The next phase in the program takes place on Indiegogo, where Project Drive-In is trying to raise $100,000 for the drive-in that's gotten the next highest number of votes. If the Indiegogo campaign reaches that figure before its expiration on October 7, it'll make the donation and reset the meter to save another theater.

Take a look down below for the video from Honda on Project Drive-In, and then do yourselves a favor, and head over to the Project Drive-In Indiegogo campaign, and make a donation.


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    • 1 Second Ago
  • 12 Comments
      Dean Hammond
      • 1 Year Ago
      one of the most awesome promotions i can recall......cudos Honda, cudos! WELL DONE!
      frostillicus80
      • 1 Year Ago
      So awesome that McHenry Drive In was one of the winners!! I live only 15 mins from there.
      BG
      • 1 Year Ago
      Decades ago, my aunt called the drive-in a "passion pit."
      miketim1
      • 1 Year Ago
      I never been to a drive in movie...
      buckfeverjohnson
      • 1 Year Ago
      They should try facing the movie screen.
        Basil Exposition
        • 1 Year Ago
        @buckfeverjohnson
        You don't go to a lot of drive-ins, do you?
        • 1 Year Ago
        @buckfeverjohnson
        [blocked]
      Mikey
      • 1 Year Ago
      Chevy should have beat them to this idea. Honda had nothing to show for in the drive-thru movie era, unless it was a motorcycle or a Cushman-style tractor/scooter that looks like it was assembled in a mad scientist's basement.
      Alex Van Zomeren
      • 1 Year Ago
      Way to go Honda that is pretty epic!
      Proghog
      • 1 Year Ago
      They need to do the last one in CT because it is close to closing.