• The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industryâ??s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.

  • The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industryâ??s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.

  • The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • Aerodynamics play a pivotal role in the ELR�s exterior design and driving range, as airflow is managed to help the vehicle slip through the air with minimal resistance. A flush front fascia and grille, as well as tapered corners, enable air to move easily around the car. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR features Cadillac�s signature LED headlamp and taillamp elements and a daytime running lights motif at the edges of the headlamp housings. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR features Cadillac�s signature LED headlamp and taillamp elements and a daytime running lights motif at the edges of the headlamp housings. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • Aerodynamics play a pivotal role in the ELR�s exterior design and driving range, as airflow is managed to help the vehicle slip through the air with minimal resistance. A flush front fascia and grille, as well as tapered corners, enable air to move easily around the car. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout features fold-down rear seats to accommodate longer items, such as skis, snowboards and golf clubs. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR Cadillac CUE features a large, eight-inch, full-color capacitive-touch screen in the center of the instrument panel. It supports the electrified driving experience with displays on driving efficiency, energy usage, charging options and more, in addition to a broad range of infotainment options. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • CUE, Cadillac�s breakthrough infotainment system for connectivity and control, with Navigation is standard on the 2014 Cadillac ELR and accessible through a large, eight-inch, full-color capacitive-touch screen in the center of the instrument panel. It supports the electrified driving experience with displays on driving efficiency, energy usage, charging options and more, in addition to a broad range of infotainment options. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • This rendering displays the battery and propulsion system technology found in the 2014 Cadillac ELR.
  • Detailed display of the 2014 Cadillac ELR propulsion system.
Cadillac will be taking on Tesla Motors, the underdog EV manufacturer that's seen heaps of critical acclaim and stock market buzz with its most recent sedan, the Model S. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," Dan Akerson, the chairman and CEO of General Motors, told media in Washington, according to The Detroit News.

Akerson continued, telling The News, "We'll sell more Volts and lose less money on the Volts than they'll lose on the Model S." He also took time to point out that Tesla getting vehicles out to customers isn't a guarantee of success or permanence, using Fisker as an example, saying "Does anybody even remember Fisker? I mean, there were a number of them; they are all gone."

This strong talk from Akerson comes after Doug Parks, another GM exec, let slip that the Detroit-based manufacturer has an EV in the works that will cover 200 miles per charge and only cost about $30,000, a massive upgrade over similarly priced EVs that struggle to top 100 miles per charge. Until that vehicle arrives, though, GM is preparing the Cadillac ELR, a small coupe that, like the Volt with which it shares technology, uses a gas engine as a mobile generator to recharge the batteries. Akerson took aim at Tesla again, saying, "But I do think when the ELR comes out late this year, early next – it's certainly the same postal code as Tesla, but now we're going to move up. It's not going to be a mass-produced car."

Tesla had no direct comment on Akerson's comments about the Model S financial losses, but spokesperson Shanna Hendriks did tell AutoblogGreen that, "the more EVs on the road, the better and more likely we will achieve the mission to catalyze the market for EVs."

GM's EV efforts have been limited, relative to other manufacturers, as its opted to focus on the Volt's innovative drivetrain. Despite this, its history in electric cars is a rich one, dating back to the EV1, and most recently with the new Spark EV.


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    • 1 Second Ago
  • 159 Comments
      Elvis Dogman
      • 1 Year Ago
      "We'll sell more Volts and lose less money on the Volts than they'll lose on the Model S." Now there's a solid business plan. We will suck financially less than you suck financially. I can't imagine how they ever got into money troubles in the first place.
        m_2012
        • 1 Year Ago
        @Elvis Dogman
        When you have the government with their wallet wide open, what is there to lose? The sooner you make a loss, the sooner they will write a check. Its like a kid with rich parents, they never learn from their mistakes because there is nothing to lose to the child. GM is a child with parents that think they are rich.
      Tysto
      • 1 Year Ago
      I like the ELR and Volt, but this is awfully big talk. Show us a working concept car.
        m_2012
        • 1 Year Ago
        @Tysto
        oh, yea, about that..hey, look over here..a bunny.
      ssdajoker
      • 1 Year Ago
      You have to commend Tesla. Tesla is not just building EVs but also an infrastructure to support them. I don't see GM building gas stations or free electric charging ports. Also in order to compete with Tesla they will have to make electric cars that put their gas powered cars to shame.
      raughle1
      • 1 Year Ago
      Reminds me of the comments from the CEO of RIMM (Blackberry) after the iPhone came out. Look how that turned out.
        wickedsc300
        • 1 Year Ago
        @raughle1
        lol except Tesla is not Apple.
          raughle1
          • 1 Year Ago
          @wickedsc300
          No, they're not, but one day they could be. I just mean the hubris from an "establishment" company in the face of a potentially disruptive new product.
      Marco Polo
      • 1 Year Ago
      This sort of name calling contest is both unseemly and counter-productive. It's bad enough when fan's indulge crazy claims and counter claims on the internet websites, but really disappointing when CEO's of major corporations feel the need to get drawn into such pointless exercises. GM's Volt/Ampera, is an outstanding achievement ! It's a vehicle that all Americans should be proud that America's automotive industry produced. The ELR will also be a great vehicle, fulfilling the needs of a certain type of buyer. Tesla Motor's Model S is an astonishingly great vehicle. Even more so since it's the product of a relatively new manufacturer. The Tesla has it's limitations, but all Americans should feel proud that once again, such an important advance in automotive progress, is the product of American ingenuity and engineering excellence. Since the Volt an the Tesla don't actually compete in the same market, what the hell is Dan Akerson getting all excited about ? I can understand that Dan Akerson must be very tired of unrealistic commentators, right wing bail out opponents, and WKTEC whacko's, spouting endless criticism of GM, but responses like this, just give oxygen to controversy. It would be far more productive for Tesla and GM (and Ford) to present a united " American made" front against competition from foreign manufactures. Tesla presents no threat to GM. In fact, Tesla EV success, increases the sales of more economically priced, and more versatile, hybrid, PHEV, and EREV vehicles ! The 'enemy' for GM's EV technology program, is not Tesla, but the million of cheap ICE models sold every year. (Expand the market, not squabble over a handful of early adopters.) Learn from Toyota. GM should concentrate on better marketing for it's Voltec range. It unfortunate that GM is a giant, with an ogre's reputation among some factions, (many of GM's critic's just hate America, and GM is identified as the US personified). For largely political reasons, the GM Volt has attracted an army of detractors, mostly irrational, all malicious. It's time GM stopped feeling under siege, and concentrated to selling it's innovative new products, with the sort of enthusiasm which made America great. .
        Grendal
        • 1 Year Ago
        @Marco Polo
        Well said, Marco. CEO's have better things to do than wave their d*cks around. The testimonial marketing campaign is where the Volt really took off. They should stick with that campaign and build on it. I really like the united Tesla/GM American made idea. United States and United manufacturing for a better future.
        Vlad
        • 1 Year Ago
        @Marco Polo
        Absolutely true.
      flammablewater
      • 1 Year Ago
      Wait wait, can I get an ATS Wagon E V?
      Drakkon
      • 1 Year Ago
      Bring it! I like the Tesla. I very well may own one soon, but Caddy needs to step up & bring a true top-tier product. I think the other OEs also need to wrap their brains around the idea of the painless shopping experience Tesla offers.
      Grendal
      • 1 Year Ago
      I like GM. The Volt is a great car. The ELR will hopefully be a success. GM spends a lot of its effort trying to bash their competition instead of letting their products do the talking. For a while GM spent a lot of energy trying to bash the Leaf. This is, and was, a waste of time and effort that leads to nothing good. It forces comparisons that will end up making GM look bad. If GM has a car that is better than the Model S then let the public drive it and decide. Talk is cheap. If GM pushes it they will just make themselves look even worse than they do now. GM should focus on building the best car they can and leave it at that.
      Mike
      • 1 Year Ago
      I haven't personally driven or rode in a Volt, however I have sat in one a few times at auto shows. But I can say this for sure, that a coworker of mine owns a fully loaded Tesla Model S and it is nothing short of amazing. The car is well built, roomy,attractive, incredibly quiet, handles really good for a car that big, with that much mass and last but not least it goes like a bat out of hell. The short comings may be the battery, but if there are enough "Superchargers" built in the future, the battery will become a non issue. The Volt may have the advantage of having the IC engine to recharge the batteries and even to power the electric drive motor that will allow you to drive longer before "fill ups", but it falls short against the Tesla. General Motors has 'lost the plot" when it comes to electric cars, the EV1 was a pretty cool car back in the day and they should have ran with it. But instead they decided to shelf the whole project and go from leaders (back 20 years ago) to followers( which they are today). It is honestly a shame to watch such a powerhouse of a company (one that had over 50% of the North American market in the 1950's -1960's) to one, that in some areas of the business is getting their ass handed to them by smaller, more flexible, more innovative companies like Tesla.
      Hazdaz
      • 1 Year Ago
      Lighting a fire under GM is great news. I hope they DO go after Tesla - competition is great and will end up benefiting consumers are products get better and prices come down.
      Spartan
      • 1 Year Ago
      This is going to get interesting!
      Bernard
      • 1 Year Ago
      Akerson needs to shut his mouth. Tesla is an awesome American company and as much as I like Cadillac I will be getting a Tesla before I get a Caddy. Why does it have to be adversarial?
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