• The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industryâ??s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.

  • The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industryâ??s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.

  • The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR luxury coupe cuts a dramatic, forward-leaning profile that remains faithful in its execution to the Art & Science design philosophy and the Converj show car that inspired it. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • Aerodynamics play a pivotal role in the ELR�s exterior design and driving range, as airflow is managed to help the vehicle slip through the air with minimal resistance. A flush front fascia and grille, as well as tapered corners, enable air to move easily around the car. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR features Cadillac�s signature LED headlamp and taillamp elements and a daytime running lights motif at the edges of the headlamp housings. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR features Cadillac�s signature LED headlamp and taillamp elements and a daytime running lights motif at the edges of the headlamp housings. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • Aerodynamics play a pivotal role in the ELR�s exterior design and driving range, as airflow is managed to help the vehicle slip through the air with minimal resistance. A flush front fascia and grille, as well as tapered corners, enable air to move easily around the car. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout features fold-down rear seats to accommodate longer items, such as skis, snowboards and golf clubs. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR Cadillac CUE features a large, eight-inch, full-color capacitive-touch screen in the center of the instrument panel. It supports the electrified driving experience with displays on driving efficiency, energy usage, charging options and more, in addition to a broad range of infotainment options. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s 2+2 layout is driver-focused and luxurious � distinctive for its craftsmanship and connectivity. The leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • CUE, Cadillac�s breakthrough infotainment system for connectivity and control, with Navigation is standard on the 2014 Cadillac ELR and accessible through a large, eight-inch, full-color capacitive-touch screen in the center of the instrument panel. It supports the electrified driving experience with displays on driving efficiency, energy usage, charging options and more, in addition to a broad range of infotainment options. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • The 2014 Cadillac ELR�s leather-trimmed interior blends authentic chrome and wood accents � and available carbon fiber trim � as well as a sumptuous microfiber headliner and steering wheel covered in leather and sueded microfiber. The ELR is the industry�s only electric vehicle offered by a full-line luxury automaker. Production starts in late 2013.
  • This rendering displays the battery and propulsion system technology found in the 2014 Cadillac ELR.
  • Detailed display of the 2014 Cadillac ELR propulsion system.
Cadillac will be taking on Tesla Motors, the underdog EV manufacturer that's seen heaps of critical acclaim and stock market buzz with its most recent sedan, the Model S. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," Dan Akerson, the chairman and CEO of General Motors, told media in Washington, according to The Detroit News.

Akerson continued, telling The News, "We'll sell more Volts and lose less money on the Volts than they'll lose on the Model S." He also took time to point out that Tesla getting vehicles out to customers isn't a guarantee of success or permanence, using Fisker as an example, saying "Does anybody even remember Fisker? I mean, there were a number of them; they are all gone."

This strong talk from Akerson comes after Doug Parks, another GM exec, let slip that the Detroit-based manufacturer has an EV in the works that will cover 200 miles per charge and only cost about $30,000, a massive upgrade over similarly priced EVs that struggle to top 100 miles per charge. Until that vehicle arrives, though, GM is preparing the Cadillac ELR, a small coupe that, like the Volt with which it shares technology, uses a gas engine as a mobile generator to recharge the batteries. Akerson took aim at Tesla again, saying, "But I do think when the ELR comes out late this year, early next – it's certainly the same postal code as Tesla, but now we're going to move up. It's not going to be a mass-produced car."

Tesla had no direct comment on Akerson's comments about the Model S financial losses, but spokesperson Shanna Hendriks did tell AutoblogGreen that, "the more EVs on the road, the better and more likely we will achieve the mission to catalyze the market for EVs."

GM's EV efforts have been limited, relative to other manufacturers, as its opted to focus on the Volt's innovative drivetrain. Despite this, its history in electric cars is a rich one, dating back to the EV1, and most recently with the new Spark EV.

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