With the launch of iOS 7 last week, those who carry around a certain fruit-branded cellphone got access to a new technology called iTunes Radio. Apple's delayed entry into a market currently dominated by service such as Spotify and Pandora, iTunes Radio allows users to create their own stations or to choose from a number of featured stations. From there, listeners can fine tune their results to deliver more popular songs or newer, deeper tracks. Each song is linked back to the iTunes store, allowing users to easily buy songs they fall in love with.

Now, Nissan has teamed with Apple as the exclusive launch partner for iTunes Radio. This partnership means you'll be seeing some Nissan-specific content when you're surfing through iTunes Radio, with some subtler stuff in the form of material and some not-so-subtle approaches, like Nissan's use of iAd, a system that allows developers to directly insert advertisements into apps. The focus at first will be on the upcoming Rogue, the redesigned Versa Note and the Leaf EV.

Nissan's vice president of marketing in North America, Jon Brancheau, explained the team up, saying, "We see iTunes Radio as an integral part of our new vehicle launches and 'big moments,' riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan's new models." Take a look below for the rundown from Nissan.
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Nissan to Become Exclusive Automotive Launch Partner for Apple iTunes Radio

Nissan announces first-year partnership commitment for iAd on iTunes Radio, becomes exclusive automotive partner through 2013
Unique content available across Apple TV, iPhone, iPad, iPod touch, Mac and PC
Will create special "newsworthy moments" content in support of the roll-out of the upcoming 2014 Nissan Rogue and ongoing Nissan Heisman House Tour
Nissan Versa Note and Nissan LEAF also supported with custom iTunes Radio content


NASHVILLE, Tenn. – Nissan today announced that it will serve as the exclusive automotive partner for the launch of Apple's iTunes Radio, taking advantage of new creative formats, including audio and video, across Apple TV, iPhone, iPad, iPod touch, Mac and PC. Among the first Nissan vehicles to be highlighted with unique iTunes Radio materials are the upcoming, totally resigned 2014 Nissan Rogue compact SUV, the all-new 2014 Nissan Versa Note and the hot-selling Nissan LEAF electric vehicle.

"We see iTunes Radio as an integral part of our new vehicle launches and 'big moments,' riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan's new models," said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. "We're also adding iAd on iTunes Radio as a critical platform in support of ongoing campaigns, such as our college football and Heisman Trophy Tour initiatives. It's a great way for Nissan to reach the right audiences in the right markets."

The campaign theme for the all-new 2014 Nissan Rogue is "Make the Ordinary Extraordinary." The marketing efforts are designed to drive reservations for the vehicle, which goes on sale at Nissan dealers nationwide in November. Rogue's presence on iTunes Radio is a major part of this effort.

"Nissan, as a brand also known for innovation, is proud to support iTunes Radio from the very beginning, with content relevant to consumers' interests," added Brancheau. "We see iTunes Radio being a huge success and we look forward to delivering amazing brand experiences to this exciting new audience."

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.

About Nissan
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands.

In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.


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    • 1 Second Ago
  • 32 Comments
      Cruising
      • 1 Year Ago
      Anytime you have Nissan and or Apple in the headline you know the hate will be strong.
      Jaclock LaGlock
      • 1 Year Ago
      Torn. I love Nissan and hate Apple...
      Alfonso T. Alvarez
      • 1 Year Ago
      Clearly Apple is delusional in even thinking about moving into this segment - and to tie themselves to Nissan? Nissan is nowhere near being leading edge in anything - Apple is just showing that not only are they no longer leading edge, but that they are clueless about picking a partner that could help them establish any kind of creditability in being state of the art!
        brandon
        • 1 Year Ago
        @Alfonso T. Alvarez
        Apple and leading edge.....Ha. Also, what is the problem with Nissan? Next, Nissan was the first to market with an EV in over a decade. Then there is the CVT, so please explain how Nissan isn't leading edge on anything. I get you have a love affair with GM(probably an employee), but Nissan>>>>GM in terms of build quality and innovation. I mean if you really want to talk about bleeding edge tech, that mainly comes out of Honda, MB, Toyota, VW and BWM.
          brandon
          • 1 Year Ago
          @brandon
          The ones in the Murano are great. The ones made in america suck. (IoW, the rest.) But the point is that they pushed the envelop in transmission tech, which is more than can be said for many other makers.
          • 1 Year Ago
          @brandon
          [blocked]
          chanonissan
          • 1 Year Ago
          @brandon
          nissan CVT, they are manufacture in mexico also, but not only that they make all the subaru, the mitsubishi, suzuki and hyundai CVT transmissions, all of them make by Jatco own majority by nissan. Nissan was the first car to introduce lane departure warning in japan, first car to use dual injector, (now used by audi), first to introduce VVT in road cars (nissan 300Z twin turbo1987). There are many world first by nissan.
          tinted up
          • 1 Year Ago
          @brandon
          Pretty sure all those CVT units are manufactured by Jatco in Japan... Someone please correct me if I am wrong, i could not find contradictory evidence to my claim.
        chanonissan
        • 1 Year Ago
        @Alfonso T. Alvarez
        you must be blind or just baised, nissan almost prefect atonoumus driving, and nissan was the first maufacture to have VCS in japan (from 2003 that they continue to improve) that can detect vehicle accidents and pedestrian to prevent injury and death, that is now coming to usa.
      Jesus!
      • 1 Year Ago
      Good Lord that is an ugly vehicle.
        Macvicar24
        • 1 Year Ago
        @Jesus!
        They F'd up the grill on their cars a few years back, came out with the Cube and Juke. Rejects in California love these cars. I see them all the time. They were designed with easy access while wearing Obama knee pads from 2008! Hahahahaha!
        breitling65
        • 1 Year Ago
        @Jesus!
        as any they do these days, all from juke to pathfinder are same crap
      Tweaker
      • 1 Year Ago
      I will NOT buy a car with proprietary 3rd party software. Ever. And why would any manufacturer align itself with a losing platform? Or any single competing platform? Stupid, you alienate large percentages of the population.
        icemilkcoffee
        • 1 Year Ago
        @Tweaker
        Apple is a losing platform? A losing platform that 5 million people just lined up for hours to get onto?
          brandon
          • 1 Year Ago
          @icemilkcoffee
          Around the globe. Just like Samsung and others. Their favor is waning though, and with a lack of new features on a regular basis it won't be long till the are irrelevant. Being the "cool kid" device only lasts so long, and when the fad dies so will apple.....again.
          chanonissan
          • 1 Year Ago
          @icemilkcoffee
          the nissan vehicle uses both platform(andriod and apple)
        piggybox
        • 1 Year Ago
        @Tweaker
        so you don't use any of Aha, Pandora, or satellite radio?
          brandon
          • 1 Year Ago
          @piggybox
          That's not hitching your horse to a specific wagon. Pandora isn't platform specific. Neither is aha, if I'm not mistaken. So I don't get your point.
      csrecord
      • 1 Year Ago
      Everyone else said no.
      mbukukanyau
      • 1 Year Ago
      LOL, So now Apple is going to milk Nissan buyers. Hopefully Nissan has some cash on the hood to cover the expense.
        brandon
        • 1 Year Ago
        @mbukukanyau
        Seriously, this was about the dumbest thing nissan could have ever done. I mean clearly partnering with apple has worked out so well for other companies. If they were smart they would just implement something that integrates all smartphones.
      foxtrot685
      • 1 Year Ago
      I'm just gunna say it, comment ratings be darned. The Rogue actually looks a lot better than the Pathfinder.
        brandon
        • 1 Year Ago
        @foxtrot685
        Yeah, Nissan went the right direction with the rogue and the wrong direction with the pathfinder. The pathfinder might as well be a glorified quest now. If they do away with the xterra then they will have no decent mid size SUV's left.
      breitling65
      • 1 Year Ago
      that is why I am back to Pandora ...
      icemilkcoffee
      • 1 Year Ago
      This has to be Tim Cooks doing. Steve Jobs would never allow his company to have any business ties with a mediocre doddering milquetoast corporation like Nissan. Steve Jobs would have joined up with the likes of BMW, Audi or Tesla- brands that poseurs flock to.
        John Roque
        • 1 Year Ago
        @icemilkcoffee
        You are wrong. Steve Jobs launched iAd with Nissan (with the Leaf).
      mary.keana
      • 1 Year Ago
      By Brandon Turkus, don't forget the ipods and ipads.
      Tyrus Holbrook
      • 1 Year Ago
      This goes back a long ways incase you don't know: http://www.youtube.com/watch?v=l9RX0mBZ0HA
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