What's in a name? When it comes to cars, it can be a lot more than you think. Infiniti caused quite a bit of hubbub late last year when it announced it would be changing its vehicle names so that all of its cars start with Q and all of its crossovers and SUVs start with QX. Now, the luxury division of Nissan has posted a video that it says explains the historically relevant reason for the new Q badge.

The video explains that the Q name comes from Infiniti's very first model, the Q45. Infiniti is returning to the Q name to pay homage to that legacy, and it's starting with the all-new Q50 sedan. However, while most of Infiniti's 2014 models will get the new Q badge, the G37 Sedan will keep its nameplate through model year 2015 (despite the fact that Infiniti already changed the G37 Coupe and G37 Convertible models to the name Q60).

Confused yet? Watch the video below and let us know what you think about Infiniti's reasoning for changing its vehicle names.


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    • 1 Second Ago
  • 89 Comments
      bluemoonric
      • 1 Year Ago
      Legacy? The Q45 was a fine ride in the beginning but the marketing of the products sucked. The legacy of the original Q45 was more about failure.
      G37S
      • 1 Year Ago
      I am not a fan of the new naming scheme. Now everything is a 'Q' something,and vehicles like the G37 sedan and coupe/convertible are now Q50 sedan and Q60 convertible the coupe is still a 'G'. The problem will be transitioning all current models to the new names,also what do you call the higher displacement models? If the 'M' becomes Q70 are all variations Q70? Or will they be Q80 = M35H,Q90 = M56?
      sforza209
      • 1 Year Ago
      Now how are we going to differentiate the engine sizes in these Infiniti's like before??
      ihyln
      • 1 Year Ago
      2014 - Infiniti debuts new naming convention the Z99! Better than the M3 and E63! We don't know what it means but look! NEW!
      miketim1
      • 1 Year Ago
      Infiniti Is confused.
      Andrew Pappas
      • 1 Year Ago
      My problem with the Q (and the Lincoln MK) is that a name is a description. As this stands, the letter Q is not descriptive. The reason for the switch is the old convention had no order to it. As Infiniti tries to push harder into the European market, they wanted it to be distinctive, which Q does achieve. But they have also reduced the effectiveness of the name as actually describing the vehicle. Since Europe usually has a much larger array of engines, this may work to their advantage marketing wise selling a 2.0l diesel Q50 against a 320d. But it may backfire in the US market where Lincoln's similar structure has been a marketing nightmare.
      john96xlt
      • 1 Year Ago
      If they wanted to "pay homage" to the original Q45, why not do a large 7-series sedan as the Q instead of renaming the whole lineup? And now they have to have a video to explain it? Stupid.
      Billy Farmer
      • 1 Year Ago
      why doesn't Nissan just kill off this brand, it is over ! I can't think of the last time I saw more then 1 a day on the road! Honestly , I think the problem besides the I being all ugly is that a buyer can buy a plush Nisan, so why buy the same car with a I on the beginning when it is in all Honesty no better! Same goes FOR Honda's acura and Ford's Lincoln too, they're all just the same cars and all three parents brands sell the same cars under the cheaper names as plush inside, all 3 should be killed off or look at how GM turn Cadillac into a world player again esp with the new ATS and CTS. Besides the escalade, no Cadillac looks like any GM car where all of the others above look like the brands bread and butter cars with just a plush interior for more money and why buy them when you can buy the same car cheaper under their parents brands names. Too all 3, Lincoln , infiniti and Acure, Change or DIE !
        art
        • 1 Year Ago
        @Billy Farmer
        Because they sell well in most other regions. Also check your facts before posting, the only Infiniti that is similar to a Nissan is the JX35, all the others are Infiniti only, every single one.. And if you bring up Japanese Nissans (Skyline and Fuga) those are premium cars in Japan and compete with the 3 series and 5 series. In any case the cars dont drive nor feel like any American Nissan.. Go drive one
        art
        • 1 Year Ago
        @Billy Farmer
        So does any other car maker's lineup, grow up and stop hating just because you can't afford one
      David MacGillis
      • 1 Year Ago
      1. Calling the Q45 a \"legacy\" is a bit of a stretch. 2. If you need to make a video to explain it, you are really making it more complicated than it needs to be.
        • 1 Year Ago
        @David MacGillis
        [blocked]
      VL00
      • 1 Year Ago
      When you have to make a video about how/why you changed naming conventions - your new naming convention is a failure
      Jarda
      • 1 Year Ago
      no, than-q
      superchan7
      • 1 Year Ago
      If you need a video to explain a car's name to customers, you've screwed up your marketing decisions and are trying to cover your rear.
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