Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year – a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.

Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year – not including possible outliers like the Suzuki Equator and Chevy Avalanche.

This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.


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  • 46 Comments
      Sir Duke
      • 1 Year Ago
      It just a matter of people holding onto their vehicles longer. Why? 1- economics, 2-vehicles are actually lasting longer than ever.
      slop9124
      • 1 Year Ago
      The prices for pickup trucks is way out of hand. There was a day when trucks were usually use for construction work or maybe a vendor fo street sales of produce. Then came the craze for trucks, 4x4, crew cabs, quad cabs and whatever. I can say that a lot of the trucks sold today go to people who just want a status symbol. Look, I have a 4x4 with more electronics than Best Buy. Even the prices of used trucks are really too high, I bought a 96 f150 with 200k six years ago for $3,200, it looked sharp but only extras were aluminum wheels. Today the same truck in KBB is about the same price. In 1972 I bought a house for 19K and now, that wouldn't by a new basic work truck. That's why most people are looking for later model cars these days, they can't afford to pay on a new truck or car for six years. Won't be long when it will be eight year financing.........
      Big Squid
      • 1 Year Ago
      I wonder how many truck customers really nned a truck and how many are just looking for a vehicle with a roomy, comfortabe interior.
      eye.surgeon
      • 1 Year Ago
      Before the wave of comments bemoaning how unnecessary a truck is for most owners and how they're being used as commuters and mall-crawlers, can I remind you that the vast majority of the sports cars we gush over here never see the track or anything remotely close to the operating environment for which they were designed. Many people buy these because they make very comfortable and practical do-it-all family vehicles and you get a ton for your money, literally and figuratively. I love performance cars like my E46 M3, but I'd sell it in a heartbeat before my F150 platinum.
        jtav2002
        • 1 Year Ago
        @eye.surgeon
        That's too much logic. Non truck owners think you need to be hauling 2x4's 24/7 or else you don't need a truck. My truck takes me to the office during the week and on the weekend it's pulling the boat, or hauling kayaks, mountain bikes, etc. It serves both my purposes fine, whereas just owning a small fuel efficient car would only serve one of those. I'll take the hit on mpg to know I have a vehicle that does everything I need it to.
        Timothy Tibbetts
        • 1 Year Ago
        @eye.surgeon
        Yup, F150 Limited is a necessary evil. I tow my boat, jet ski and haul my motorcycle in the back when I travel NY to Florida. Nice thing my F150 can get 17-21 mpg, a healthy improvement over the old 12 mpg V8's 10 years ago.
      • 1 Year Ago
      [blocked]
      VDuB
      • 1 Year Ago
      More pickups for picking up groceries at Walmart. They forgot what it was like when gas was $4 / gal.
        jtav2002
        • 1 Year Ago
        @VDuB
        Even a person who has a truck for their job isn't using it for work 100% of the time.
      Cruising
      • 1 Year Ago
      What's with people complaining about gas prices with respect to other peoples pick up trucks? You are not buying their gas, why are you getting stressed about it. If it's that much of a obsticle to truck buyers they can find ways to cope, at least they are happy with their vehicles, the truck owners I know always speak enthusiastically about their ride.
        VL00
        • 1 Year Ago
        @Cruising
        Because we're shipping hundreds of billions of dollars out of this country to support these dinosaurs. Its our number one national security problem. Its our number one trade deficit problem. Rising energy costs are dragging down our economy. Our wasteful use of energy is our largest economic problem.
          Wisdom Seeker
          • 1 Year Ago
          @VL00
          It would be nice if we increased domestic oil production; and all pickups should be available with diesel powertrains.
      MAX
      • 1 Year Ago
      What did Toyota do to upgrade their trucks? New mock air vents?
      bootsnchaps60
      • 1 Year Ago
      And we thought that the old full size dino cars of the 50s, 60s,and 70's were gone. They just transformed into full size trucks.
      OptimusPrimeRib
      • 1 Year Ago
      Murica, truck yeah!
        • 1 Year Ago
        @OptimusPrimeRib
        [blocked]
      Avinash Machado
      • 1 Year Ago
      The Tundra and Titan might as well give up.
        mitytitywhitey
        • 1 Year Ago
        @Avinash Machado
        Any trucks sold make huge profits. They are easy to build and option up so they sell 20K worth of parts and labor for $50K at dealer invoice. Only bloggers think that you need to be #1 in order to turn a profit on a truck program.
      adika3z
      • 1 Year Ago
      oh NOOO. this ford pick up truck is so ugly, poor design, weak body and 2 weak bumpers. dont get it this ford truck. send this ford truck back to shredded machine and eat it
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