For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.

The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.

A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.


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  • 29 Comments
      Winnie Jenkems
      • 1 Year Ago
      Cant wait for the new Legacy... Subaru really needs to fix the derpy styling. If they do, I don't think anything can hold them back, and sales will continue to go through the roof.
        Jasonn
        • 1 Year Ago
        @Winnie Jenkems
        Their derpy styling is part of what sets them apart from every other brand out there. Subaru relies on actually make a good vehicle rather than on just a good looking vehicle.
      Nick
      • 1 Year Ago
      They could easily sell a half million vehicles if they would redo the Tribeca already! A huge weak spot for the company. They desperately need a midsize SUV for people that want a Subaru, but find the Forester too small or too cheap. A modern take on a Ford Edge/Nissan Murano would be a perfect fit for the new Tribeca. They don't need a 3 row-suv, just something bigger than an Outback/Forester.
        gary
        • 1 Year Ago
        @Nick
        The Outback already is a "midsize SUV" by your definition. The total interior volume is almost identical to the Edge and Murano. What they really need is an absolutely stunning next generation Legacy that will get more mid-size sedan buyers to consider the brand. That's a market segment where there's a lot of potential for improvement for them.
      falkenhagen1931
      • 1 Year Ago
      To icemilkcoffee : I had a 2000 Legacy station wagon that was a front wheel drive.. I was very satisfied with its performance and the only trouble it ever gave me was a wheel bearing and a failed a/c compressor but it seems to me that almost of of its competitors are riding the same All-Wheel- Drive wave......
      cruzinworld
      • 1 Year Ago
      I prefer Subaru to stay as a dark horse/niche market vendor. Leave Toyota and Honda to do all the mainstream stuff.
      24994J
      • 1 Year Ago
      400K, maybe even 425, but I think 500,000 is a little (very) ambitious.
        Jasonn
        • 1 Year Ago
        @24994J
        Its not ambitious at all if you look at their past numbers: 2013: 425,000 Subaru's projection 2012: 336,441 2011: 266,989 (Sunami year) 2010: 263,820 2009:187,699 (only brand in the industry to show growth) 2008:187,208
        gary
        • 1 Year Ago
        @24994J
        Per the article, they did 336k last year and t0-date are 29.3% ahead of last year. Extrapolate and that projects to 430k... THIS YEAR. I can't think of any reason to doubt that they can increase sales by 70k cars a year over the next two years given that they've grown 164k/year in the previous 2 years.
      strykerzzzz
      • 1 Year Ago
      I've said it before that Toyota is one smart company. They bought about 17% of Subaru when times were looking pretty dark for them during the recent economic downturn. Toyota gave them Camry production at the Indiana plant to help keep it going, gave Subaru access to the Toyota R & D and helped turn Subaru's quality around (it wasn't bad - but Toyota made it better). Now Toyota's investment is worth 5 times as much and they are raking in the profits whenever Subaru does.
        Doug Utz
        • 1 Year Ago
        @strykerzzzz
        Actually their stake is in FHI, Subaru's parent company, not in SOA nor in the SIA plant. Toyota's own internal quality reports show that the paint quality of the Camrys assembled in Lafayette is higher with fewer defects per vehicle than the quality of Camrys coming out of their own plants. This was/is Subaru's paint process, and had nothing to do with Toyota "helping" Subaru turn their quality around. As someone who has made his living for the past 10+ years selling Subarus, I'm frustrated at the "quality" that you say Toyota has brought to Subaru - internally we all blame the Toyota influx on the abnormal number (for Subaru) of nuisance recalls over the past couple of years. The difference is, Subaru handles them properly, customers appreciate and respect that and take things in stride.
          LukkyStrike
          • 1 Year Ago
          @Doug Utz
          OH and, an important fact, we build 3 different Subaru's on a single line, while we build only 3 slightly different model levels of the same model on the Camry line. From a production standpoint that is much more difficult to build the very high spec count of the Subaru line than the Camry line.
      RobbieP
      • 1 Year Ago
      A half a million sales ... well guys you had better get them to be easier on the eye! Come on, employ a designer for once!
      WindsWilling
      • 1 Year Ago
      "Surprisingly the WRX"? What's the surprising part? That it's near a new model? Well many people read the so called "deal breaker" news that there would be no WRX wagon so they're running out for one. Some people like the older styling compared to the test mule. And, screw MPGs in some cases. It is the best day-to-day, any weather, and road performance car for the money. This used to be held my Mitsubishi's Evolution (I own a VIII), but they let the price inflate so damn high while not increasing the power enough to justify it (while handling is fantastic). If Subaru was as smart as people say, then they would have green-lit that WRX concept shown off at NYIAS this year. I was absolutely awe-struck how good looking it was, AND there were as many, if not more people staring at it and taking pictures of it than I saw nearly anywhere else at the convention, which included the new Vette even! Yet Subaru will screw up and release something more "derivative" of the outgoing model, being boring and all that styling wise. They'll use some "concept cues" like maybe the headlight running light or something and say it inspired the new WRX lol. They also were saying for the longest time it would feature it's own chassis/platform so it could become "more performance orientated", AKA finally handle like the car should. It would be lighter and edgier. Instead, it'll be more of the same-ol-same-ol. Whoever nixed the original plan for the next WRX should be fired. Whoever said "Wow, these people love the Concept, make it look nothing like it" should be put in jail.
      petemason
      • 1 Year Ago
      That Forester one butt ugly looking automobile. How that design ever got signed off will always be a mystery.
      daewootech
      • 1 Year Ago
      heres a way to save money, cut back the millions your gonna spend on "media" and just give big incentives and discounts. bring out your crazy dave subaru, lol.
      fx16gts
      • 1 Year Ago
      SVX?
      Trent
      • 1 Year Ago
      If you look at my comments history you will see I rarely use words like hate. I hate Mitsubishi. The Evo is one of the few compelling arguments for the brand but I would still prefer the STi. Years ago my wife had her engine blow at 61k miles with a 60k mile warranty and the dealers told me to go pound sand? I was willing to buy a new car but I just wanted some help to get out of the car or help us fix it. In the end I bought a used engine and had it put in the car for $900. Now anytime I see a Mitsubishi I throw up a little in my mouth and that was 15 years go.
        strykerzzzz
        • 1 Year Ago
        @Trent
        Trent, I wonder if you bought a Mitsubishi built under the old Daimler/Chrysler ownership era when they were having them crank out cars like crazy. Mitsubishi vehicles made in recent times carry a 10 year/100 k mile warranty and 5 year/ 60 k mile bumper to bumper warranty with everything else - best warranty you can find these days. I checked my 2013 Consumer Reports buying guide and they actually give the Mitsubishi cars their highest reliability rating marks. Personally, I cheer for Mitsubishi now because they provide jobs to Americans with their Illinois assembly plant. I also cheer for Subaru because they provide jobs to Americans with their Indiana assembly plant.
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