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Yellow truck enthusiasts, take note - Ram is considering production for its Rumble Bee Concept, a very, very extroverted pickup that debuted at the 2013 Woodward Dream Cruise. Drawing inspiration from the last Ram Rumble Bee, which in turn borrowed heavily from the Dodge Super Bee muscle cars of the 1960s, the Rumble Bee sports a few things that set it apart from the standard 1500 lineup.

The most obvious change is its retina-scorching, matte yellow paint. Teamed up with a two-inch suspension drop and monster 24-inch black wheels wrapped in low-profile tires, the Rumble Bee cuts an imposing figure. Matching that aggressive exterior is a 5.7-liter Hemi V8, complete with 395 horsepower and an exhaust system that can go from raucous and muscle-car-like to the full-on NASCAR at the push of a button.

According to Edmunds, after a positive reception at the Dream Cruise, the Auburn Hills automaker is now presenting the truck to dealers in a bid to gauge interest. "We try to listen to the dealers. They know their marketplace," Ram's Dave Sowers tells Edmunds, adding that Ram could produce the new truck.

Not surprisingly, though, there are a few concept car touches that probably won't arrive on a production truck. It's likely that the matte yellow paint will be swapped with something glossier, easier to maintain and more affordable to produce. The same goes for the bee in the rotary shift knob. Note that there's no mention of not doing the dual-mode exhaust, which is probably the thing we like best anyhow.


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    • 1 Second Ago
  • 33 Comments
      Michael Peters
      • 1 Year Ago
      Whoever made this idea without putting the 392 in it should be fired.
        • 1 Year Ago
        @Michael Peters
        [blocked]
      Egon
      • 1 Year Ago
      Simply awful. Anybody unfortunate enough to purchase a lemon-yellow car during the first craze a few years ago already knows you could just about hear the damn thing depreciating in your driveway
      Rochester
      • 1 Year Ago
      As long as a respectable, quality car company doesn't do this, then I have no issue. Please continue, Dodge.
      Lucky Stars
      • 1 Year Ago
      To me its amazing that Dodge would make this tacky, trailer trash type of vehicle yet leave thousands of sales off the table in not making a small pickup again. Bring back the Dodge 50 in crewcab form now you are talking massive sales hit. Maybe 10 buyers are tacky enough to pick up something like this
        jtav2002
        • 1 Year Ago
        @Lucky Stars
        I don't know, i see plenty of their other vehicles running around that had the similar packaging. Besides your call for a small truck was doomed when you said they're leaving thousands of sales off the table. I'm not quite sure developing an all new vehicle is worth thousands of sales lol. Perhaps you should choose your wording better.
      Technoir
      • 1 Year Ago
      Perfect for Sema fans with 0 sense of taste.
      Bill Burke
      • 1 Year Ago
      The "Rumble Bee' will be an essential niche pickup in Ram's quest to unseat Chevy from the number two spot in this market. Of course it will be produced, I'd bet with a few other color choices, but sure as bee wax it's coming. Ram already has all kinds of buzz and a growing image of being the "hip", "cool", "true performance", "edgy and exciting" truck brand and the Rumble Bee only enhances that image. Ram is steadily becoming the truck to have for thousands of new and converted buyers each week because.. there are trucks... and then there is Ram.
        NightFlight
        • 1 Year Ago
        @Bill Burke
        You've got to be kidding me. I really hope Marchionne is paying you, personally, by the post.
          Bill Burke
          • 1 Year Ago
          @NightFlight
          Actually I'm perfectly serious about Ram pushing Chevy from the number two position. Chevy just launched it's new truck and sales have been robust. Yet Ram continues making big inroads in the pick up market and is right behind Chevy. When the Chevy loyalists have gotten their fill of the new Chevy, poor souls,Ram will be right there to pick up the relentless hunt of that number two spot. Are the people at Chevy concerned ? Sure as heck.... no kidding.
          jtav2002
          • 1 Year Ago
          @NightFlight
          If he doesn't work for Chrysler he should be institutionalized.
        Ryan C
        • 1 Year Ago
        @Bill Burke
        Yeah that's why they made it a few years ago and it was a HUGE success, so much so they stop making them after a couple years.
          Bill Burke
          • 1 Year Ago
          @Ryan C
          It was indeed a huge success and the key to limited production editions is...yea, you got it..... limited production. When production ends, values go up. If the original concept has market viability, as the Rumble Bee certainly had, you build anticipation and do it all over again and hope for the same results. Rumble Bee is a special truck, most enthusiasts know it. and Ram will tap that market. Should be a "limited production" success. Remember, if you want one get it fast because like the first edition, they sell fast and when they are gone... they are gone.
      Karl_T
      • 1 Year Ago
      Knowing it's factory, I'll laugh even harder if/when I see one.
      NightFlight
      • 1 Year Ago
      This looks incredibly tacky. I'll echo what someone said below, it should definitely have the 6.4 in it.
        jtav2002
        • 1 Year Ago
        @NightFlight
        I actually don't think it looks that bad. Granted I wouldn't buy one because I'm a 4x4 guy. But it's certainly better looking than those stupid Daytona trucks they did a few years back with the big wing.
      Nick
      • 1 Year Ago
      They should definitely make this because it's awesome and they should really considering leaving the bee in the knob because that is a nice touch. As long as they're not killing actual bees to do it. Maybe get some already dead bees or fake bees.
      J W
      • 1 Year Ago
      If they do this, they need to do something with the engine. Supercharger, turbo, or or a serious overhaul to the engine. Putting the same Hemi they put in their V8 products isn't enough. I like the idea, but if it's the same Hemi they use, I'd rather buy a 2WD Ram with a Hemi and alter the suspension and appearance how I see fit.
        JayP
        • 1 Year Ago
        @J W
        The 5.7 Express trucks around here are going as cheap as $18k for left overs. That's way cheap enough to do a few mods like suspension and exhaust and a 'start' button.
      fran
      • 1 Year Ago
      Build it and they'll come!
      MAX
      • 1 Year Ago
      Ram is Canada's longest lasting truck and America's best looking
        Ryan C
        • 1 Year Ago
        @MAX
        Haha ok if you say so. I think you better stop watching their commercials.
        • 1 Year Ago
        @MAX
        [blocked]
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