One may argue that it takes some stones for a car company to more or less belittle 98 percent of the vehicles it makes, but Nissan is doing just that with its latest pitch for the Leaf all-electric vehicle. As discovered by Green Car Reports, Nissan is about to unveil a television advertising campaign that features company executive Brian Maragno essentially saying that, all things being equal, electric cars are superior to gas-powered vehicles, and not merely better for the environment or easier on the pocketbook. If the car were to be invented today, he says, "the question isn't 'Why electric?' It's 'Why gas?'" It's a compelling argument, but now try telling that to the guy who just bought a Titan.

Over the past few years, Nissan has gradually been tilting perceptions of plug-in vehicles. The company took a humorous angle in 2011 by notably unveiling a campaign showing a bunch of gas-powered appliances that are traditionally powered by electricity (alarm clocks, coffee makers, laptop computers) spewing exhaust around the house. It's also shown how polar bears love Leaf owners. While the messages have taken a while to get out there, Leaf sales gained momentum this year as prices were dropped and production was moved to Nissan's Tennessee factory. The company still sold more than 334,000 trucks in the US during the first eight months of the year. Just saying.

The "Why gas?" video isn't embeddable and it's not yet available on Nissan's YouTube page but you can watch it here.


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    • 1 Second Ago
  • 41 Comments
      • 1 Year Ago
      All i want to know is what percentage of Nissan sales are gasoline and what percentage is electric and i think we all know what the answer if Nissan didnt sell gasoline cars they would be out of Business
      CoolWaters
      • 1 Year Ago
      With Solar to be cheaper then all other energy sources in 6 years 3 months, and battery capacity to Double in the same time frame, there's no where to go but EV's. Esp. with their advanced performance.
        Jonathan Protiva
        • 1 Year Ago
        @CoolWaters
        Forget CNG, huh? And just when our city started pushing for it! But I am intrigued by the mileage capabilities!
          JakeY
          • 1 Year Ago
          @Jonathan Protiva
          CNG has been around in the market for a long time. The problem is that there is no enthusiasm for it from the public, auto manufacturers, or government. It looks like it'll mainly be a commercial solution (long haul trucks and other commercial vehicles).
        JJ
        • 1 Year Ago
        @CoolWaters
        " in 6 years 3 months" sure that's easy to achieve. Just make all other energy sources more expensive.
        Jim1961
        • 1 Year Ago
        @CoolWaters
        I'm not sure why someone down-voted your comment. You're right on the money! We are a two plug in car family with a Volt and a Leaf. We will never go back to gasoline cars. We can't afford to. Gasoline cars are too damned expensive!
          DarylMc
          • 1 Year Ago
          @Jim1961
          Hi Marcopolo Yeah Volt has appeal but I haven't had other than a quick look at it. It wouldn't be wise for me to publish my opinion of politicians here now days but I am curious to see what happens.
          Marco Polo
          • 1 Year Ago
          @Jim1961
          @ Jim1961, I own a number of EV's, and although I'm a keen EV advocate, ranters like Cool Waters do considerable harm with unrealistic, and absurd claims.
          DarylMc
          • 1 Year Ago
          @Jim1961
          Hi Marco Polo Damit, I thought for a second you were a lass named Page. I never came across the Blade. The Leaf seemed great from a quick spin in the passenger seat. The regen braking works well and did most of the slowing down. Pretty much everything I imagined it would be like. He likes to fast charge. 20 min or less. Doesn't think the toll on the batteries is huge. Mind you he has designed and sells a 50kw charger. http://veefil.com/
          Marco Polo
          • 1 Year Ago
          @Jim1961
          @ DarylMc Ross Blade is a forgotten hero of EV development. He's also a much betrayed victim of hypocrisy from both Labour and the Greens. I had the privilege of spending time with the newly elected Minister for the Environment, Greg Hunt, and was struck by his earnest sincerity and thorough grasp of the issues relevant to his portfolio. Not a politician who comes across well on TV, but far more convincing in person. I still have my doubts about the efficacy of his "Direct Action' policy, but no doubt as to Greg Hunt's honesty or sincerity. I think you would be very impressed with the performance and quality of the Volt. Have you had any opportunity to test drive one yet ? Good old Australia ! I see Clive Palmer just got elected by 35 votes ! I like the idea of such an eccentric character in the Federal Parliament ! ( Although what the voters of Frazer were thinking, is beyond me ). In other news, a new Australian movie is in production, set during the 50's era great 'cross-Australia' rallies. The movie is "Dust and glory' and should be an interesting film.
          DarylMc
          • 1 Year Ago
          @Jim1961
          Hi Marco Polo I think Cool waters is consistent even though I cant remember his last date:) Today I got to watch a team preparing for the World Solar Challenge. I'm still trying to figure out how to get there and follow the race. Things are looking good though. I got to help the team put the car together and also my first ever ride in an EV Nissan Leaf.
          DarylMc
          • 1 Year Ago
          @Jim1961
          http://www.teamarrow.com.au/
          Marco Polo
          • 1 Year Ago
          @Jim1961
          @ DarylMc Sorry Darryl, but every time I'm in Perth and post using google, my tag gets replaced with the web address of a Perth RSL ! (pag@optusnet.com.au)
          pag@optusnet.com.au
          • 1 Year Ago
          @Jim1961
          @ DarylMc Hi Daryl, Consistent yes, realistic, less so... The World Solar challenge should be great fun, and a great experience. What did you think of the Nissan Leaf ? Have you ever driven Australia's own Blade Electron EV ?
        EZEE
        • 1 Year Ago
        @CoolWaters
        6 years and three months? Did you figure out the exact date? Is someone going to invent something on at date?
          EZEE
          • 1 Year Ago
          @EZEE
          I asked a question and I am downvoted? I am genuinely curious where that number Cool had came from.
      brotherkenny4
      • 1 Year Ago
      Perhaps the question should be "why the hatred of EVs and having a choice"? No one has ever said that EVs are for everyone. It makes no sense, unless your true motive is to push customers to the technology you make money on, to not offer consumers a choice. I know, it's fairly obvious that the vested interests will brainwash the dummies for as long as they can.
        BraveLil'Toaster
        • 1 Year Ago
        @brotherkenny4
        Strangely enough, a lot of the EV hate isn't necessarily coming from "vested interests" but just a bunch of idiots in the media. I think that will go away as costs come down and adoption goes up.
      EZEE
      • 1 Year Ago
      Because gas goes farther.
        itsme38269
        • 1 Year Ago
        @EZEE
        The Leaf is rated at 115 MPGe. That means on the energy contained in one gallon of gasoline, the Leaf can go 115 miles, farther than any gasoline car can go on the same amount of energy.
          Ricardo Gozinya
          • 1 Year Ago
          @itsme38269
          Yeah, the electric motor is way more efficient. Electric motors are great, absolutely amazing capabilities. Batteries on the other hand, suck. They're large, heavy, expensive, and can't hold anywhere near the energy of gasoline. Eventually the batteries will get better, but right now, they suck.
          2 wheeled menace
          • 1 Year Ago
          @itsme38269
          If only there was a 90% efficient gasoline engine out there...
          itsme38269
          • 1 Year Ago
          @itsme38269
          It won't let me reply to EZEE's response, so here you go, EZEE: http://www.autoevolution.com/news/electric-odyssey-ev-trip-around-the-world-ends-successfully-49817.html You were asking for an EV which "only does 80 miles" to take a trip across Alaska. Well, how about around the world. Enjoy.
          EZEE
          • 1 Year Ago
          @itsme38269
          I remember that when I am on the side of the road after 80 miles, and some guy in a car will go an additional 250 miles on that inefficient gasoline. Again, not being a troll, but with the exception if the tesla, these simply do not go far enough me what I do for a living, nor what I do for fun. Tell you what - drive across Death Valley, or across Alaska in a car that goes 80 miles. Give it a shot. When the vultures are circling, and you are choking out the words, 'water....I need water, in a non-BPA container....water...' Think About how efficient your car was.
        2 wheeled menace
        • 1 Year Ago
        @EZEE
        eZee is totally correct. The energy density of gasoline is insane compared to batteries. The Leaf, if it were powered by gasoline, would have a 2 gallon tank in it to get the same range. Only in a Tesla could you pretend that your car is superior or equal in every way to a gas car at this point in time.
          BraveLil'Toaster
          • 1 Year Ago
          @2 wheeled menace
          "Only in a Tesla could you pretend that your car is superior or equal in every way to a gas car at this point in time." True enough, but think of it this way. Some people own minivans. Only in a... hey, waitaminute, there's no minivan in the world that you could pretend was superior in every way to every other car on the road. No, minivans are only superior in one way: in how many people they can carry. Just like pickup trucks are only superior in one way: in how much stuff they can haul. In every other criteria, both of these automobile classes completely suck: gas mileage, acceleration, comfort, noise, well you get the picture. My Leaf on the other hand, is better than most comparable hatchbacks in a lot of different ways. The *only* way it's not superior to other cars in its class is range[1]. If you can live with that limitation, then really, why gas? [1]And maybe handling. Unless you're talking about handling on snow and ice, in which case the extra weight is in its favour.
          TMoody
          • 1 Year Ago
          @2 wheeled menace
          Actually EZEE there's a nit to pick here. When you say that for "the vast majority of people" 80 miles is not enough, you are incorrect. The vast majority of people drive (well) under 80 miles the vast, VAST, majority of the time. And yes that includes round trip (though it shouldn't have to, given proper investment in charging infrastructure). The only question is what options exist for, and which decisions people make regarding, the tiny % of the time that people "must" go further than 80 miles. Some choose services like ZIPCAR or other rental programs, a highly viable (and usually extremely economical) solution. Others choose to buy gas powered cars, even though their range isn't used by most of the people most of the time.
          EZEE
          • 1 Year Ago
          @2 wheeled menace
          The dumb thing is, I am not criticizing EV's nor the people that buy them. If you are a couple living I a city and have two cars, great! But for the vast majority of people, 80 miles is not enough. Downvoting me defies rational thought. Nissan asked a question, and I gave the obvious, 800lb gorilla in the room answer. I have no love of gasoline, but it makes my Ranger go 400 miles, and my Fusion over 500 miles on a tank. It is just that simple.
          Ricardo Gozinya
          • 1 Year Ago
          @2 wheeled menace
          Even then, if batteries had even half the energy density of gasoline, the Tesla would be about 1000 lbs lighter, and get quite a bit more range.
          Spec
          • 1 Year Ago
          @2 wheeled menace
          Actually, the leaf would have a 0.72 gallon tank.
        Ziv
        • 1 Year Ago
        @EZEE
        LOL! Touche! This year, EZEE, that is true. Give it two or three years, and maybe...
          EZEE
          • 1 Year Ago
          @Ziv
          Oh certainly! I am not trying to be a troll, but, in my job (where I go to businesses to save lives) I drive more than 80 miles. I also have a boat I tow. I would happily use another energy source - especially if cleaner. But right now, 80 miles is not enough.
          Ricardo Gozinya
          • 1 Year Ago
          @Ziv
          More like 5-10, and that's being generous. Lithium Ion batteries are about as good as they're going to get. Going to have to wait for those Lithium Sulphur solid state batteries, or perhaps Lithium Air. So, 5-10 more years for those things to actually get out into the market at all, another 10 years for the price to come down enough for them to be affordable.
          paulwesterberg
          • 1 Year Ago
          @Ziv
          @EZEE where do you go to business to save lives? Are you pizza delivery?
      Naturenut99
      • 1 Year Ago
      They are less afraid to take that stance because they are already producing an EV and I'm sure they are preparing for more. All manufactures adjust supply by demand. Eventually, EV's will sell more than ICE's. I know it's not a quick transition. But we'll get there.
        Spiffster
        • 1 Year Ago
        @Naturenut99
        It will happen quicker than people realize. With Tesla, EVs are finally becoming cool, and people are trying to find ways to make them work in their lives. As infrastructure rolls out, ranges increase, EVs get less ugly, people will be buying them in droves. It wont even matter how much gas costs because people will realize EVs are just a way better alternative. The extremely bizarre political stigma is wearing off too, and that will help. EV = Liberal for some strange reason...
          Spec
          • 1 Year Ago
          @Spiffster
          Seriously . . . with the cost of PV these days, if you know how to install them (which is not rocket science), you really want to find some electric load to put them to use powering. And EVs make a nice heavy sink for all those cheap KWHs. The 'green' in EVs and PVs in money.
          JJ
          • 1 Year Ago
          @Spiffster
          I am not a Liberal but I recently seriously considered buying/leasing an electric car. I put all the numbers regarding the cost-of-ownership into a spreadsheet and it turned out that getting a fuel efficient car made more sense. So I got 2014 Mazda 6.
      • 9 Months Ago
      "the question isn't 'Why electric?' It's 'Why gas?'" <- a very catchy ads line. I am an advocate for any green/sustainable technologies out there but this is just so cliche. Before trying to sell a EV and advertising it as "better", they really should consider where the electric comes from: coal, water, gasoline, etc. To get the electric to the car, they have to be converted from a fuel source, than transmit to a station, than convert to a regular voltage for normal use, than transmit again to get to your use. Hell, just think about all the carbon footprints it lefts in the process. And they even claim electricity is the greenest fuel source today in their ads on iTunes. Seriously???
      2 wheeled menace
      • 1 Year Ago
      I love ads as articles, they're the best.
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