Kia has told dealers that it will bring a $50,000 to $70,000, rear-drive flagship sedan to the United States early in 2014, although it won't be called what you think. Instead of the unloved Quoris name, the full-size sedan will be called the K900.

That name change is a welcomed one, judging by our initial reactions to Quoris. Names aside, though, the K900 sounds like an interesting piece of kit. It'll be riding on the same platform as the Hyundai Equus, although we suspect Kia's car will be quite a different beast than it's corporate cousin. Automotive News is reporting that the K900 should have a pair of engines when it arrives in the US - a 3.8-liter V6 and a 5.0-liter V8. The former puts out 290 horsepower, while the V8, which is likely the same Tau engine found in the Equus, should have around 420 hp. LED headlights, adaptive cruise control and all the other trimmings expected at this price point will also make appearances on the K900.

Kia's national dealer council, Don Hobden, told Automotive News the K900 should represent "7-Series value for a 5-Series price." While Kia wouldn't comment on the new model, AN reports that it's targeting 5,000 units next year, with a limited rollout at select dealerships.


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  • 112 Comments
      bK
      • 1 Year Ago
      Its got a little bit of everything, like they punched in the design of a BMW, Lexus, Benz, and Audi into a computer and merged it...
      over9000
      • 1 Year Ago
      I can't wait to buy these in used dealer lots in 2 years for $20k.
      Winnie Jenkems
      • 1 Year Ago
      They want how much? $70K... For a freaking Kia?! Don't get me wrong, I'm absolutely thrilled to have another large RWD sedan coming to our shores. Perhaps it will be a great car. But $70K great? I doubt it. Now, the kind of people who buy economy cars, Kia's traditional demographic, probably don't care much about brands. They shop on price and value. The kind of people shopping $70K sedans are not just paying for a great car, they're also paying for luxury brand cachet, which Kia (and Hyundai, for that matter) lacks. If these companies intend to compete in this market, it needs to be with a separate luxury brand, a la Lexus. Also, Hyundai already builds the Genesis and Equus, in addition to a full lineup of more affordable cars. Hyundai owns Kia. Why does it seem these two brands intend on competing in the same markets, cannibalizing sales from one another? Makes no sense to me. Though they do seem committed to RWD at the upper end of their range (meanwhile a certain American "luxury" automaker refuses to do so) so I've got to give credit where it's due. But K900 sounds like a dog.
        • 1 Year Ago
        @Winnie Jenkems
        [blocked]
      Randy915
      • 1 Year Ago
      That grill is hideous.
      Billy Young
      • 1 Year Ago
      The new name sounds sorta "doggish" to me. Not sure I'd like that...
        over9000
        • 1 Year Ago
        @Billy Young
        or an illegal drug...
        G8
        • 1 Year Ago
        @Billy Young
        An unfortunate name, since it may remind people how Koreans are known for eating dogs.
        vt8919
        • 1 Year Ago
        @Billy Young
        In Korea it's called the K9. I think that's why they added the 00 at the end for North America.
      chrismcfreely
      • 1 Year Ago
      The interior had better be a lot nicer than that when it comes out.
      comrade slow
      • 1 Year Ago
      I guess I just can't buy into this notion that the Korean manufacturers can ask for almost as much as the Japanese and European manufacturers for luxury performance cars. They look nice and have a lot of the latest technology features but does it really drive, feel, and sound like a BMW or Mercedes? That whole 7-series value for a 5-series price doesn't sound like a good selling point to me. You can get a 7-series value for a 5-series price just by waiting until the end of the model year.
      RZ-Civic
      • 1 Year Ago
      This is kind of stupid. Hyundai and Kia appear to both aim for the same vehicle classes. Shouldn't one of them focus on the volume models and the other on the luxury/sport ones?
      Mr Sled
      • 1 Year Ago
      Hyundai makes a Phaeton. Wonder how this is going to turn out? ;-)
        • 1 Year Ago
        @Mr Sled
        [blocked]
          Peter Middleton
          • 1 Year Ago
          Fact.
          clquake
          • 1 Year Ago
          Phaetons are problem magnets. It's almost like VW took all off their past issues in all other models and rolled them into one car. http://lmgtfy.com/?q=vw+phaeton+problems
          Mr Sled
          • 1 Year Ago
          While I don't necessarily agree with you, KIA service is much better than VW's.
          FIDTRO
          • 1 Year Ago
          @ WMB Is the US the only car market that matters? VW sells very well in Europe and China.
      crazyirishwoman
      • 1 Year Ago
      To all you haters out there....I think it looks great! The wheels not so much but that's an easy fix. So stop your whining. I love it but not the price so much.
      jmw12382
      • 1 Year Ago
      For the people who say "it's just a kia". Why not same the same thing for American crappier brands such as Dodge, Chrysler, Ford, Chevy, Oldsmobile etc? Typical American ignorant chauvinistic delusional mindset.
      • 1 Year Ago
      [blocked]
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