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The eventual arrival of Bentley's upcoming SUV in 2016 will likely prove the most pivotal new product to come from Crewe since the debut of the Continental GT in 2003. And Bentley isn't messing around.

The British automaker is taking aim directly at the Range Rover, saying that it will be just as capable off-road. That's a mighty big claim for a company that has never made an off-roader before, but comes with good reason: Bentley estimates that nearly 30 percent of its customers have a Range Rover as well, and the company is keen to take a slice of that pie.

There are, however, several elements that will elevate the Bentley Falcon (as it's expected to be called) above Range Rover territory. For starters, according to Automotive News Europe, which spoke to Bentley marketing chief Kevin Rose at the Frankfurt show, the Falcon will be more expensive. The sticker price in Europe is expected to hover around 180,000 euros – double the flagship Range Rover's starting price. It'll also be available with four-, five- and seven-seat configurations. And it'll offer more power. A lot more power.

While Bentley was previously said to be evaluating V8 and even hybrid options – which could potentially come later – the latest intel has the Falcon boasting twelve cylinders (likely in W form) in two states of tune: 575 or 650 horsepower. That'd make the base model more powerful than the 510-hp Range Rover or even the 550-horse flagship Turbo S version of the Porsche Cayenne, the replacement for which will share its platform, along with the next Audi Q7 and Lamborghini Urus.

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    • 1 Second Ago
      Judah Richardson
      • 1 Year Ago
      Coming to a rap video near you ...
        • 1 Year Ago
        @Judah Richardson
        Miss Bieber will buy a chrome one for herself.
      • 1 Year Ago
      This thing just aint pretty.
      • 1 Year Ago
      I hope the production version will look better than this eyesore
      • 1 Year Ago
      12 Cylinder SUV? I thought those dinosaurs went extinct. If you want luxury and capability, the Range Rover with its supercharged V8 is more than enough> Honestly though, for less money and less headache if something breaks while off-roading, why not just go a with a Grand Cherokee?
        • 1 Year Ago
        Who needs a 10-cyl or 12-cyl sedan or large coupe? Nobody....well, only those willing to pay for them.... Bentley was ready to shelve the "Falcon" SUV about a year ago, right? But a showing at an exclusive upscale auto show event ratcheted the overall awareness & demand for such an uber-lux vehicle so high that the VW brass has definitely noticed how much coin could be had by just building the thing. Doesn't really matter if the SUV makes sense at all though. How much sense does the Bugatti Veyron make anyway? And the uber rich could care less about off-road capabilities. Use big lust-worthy engine to highlight the subtle advantages of being rich. Will it handle rain, snow, & sunshine? Yes, yes, & heck yes....build it.
        • 5 Months Ago

        I have a super charged 6 cylinder Range Rover Sport, it has great power.

      • 1 Year Ago
      Um... Yeah, I'm a huge lover of all things Bentley, but that SUV is hideous IMO. RR will have NOTHING to worry about.
        • 1 Year Ago
        How do you know if it\'s ugly, if it doesn\'t exist? Or if it does exist, no one has seen it yet.
          Rex Monaco
          • 1 Year Ago
          It doesn't exist? What's that a picture of then? A Ford Falcon?
      • 1 Year Ago
      That SUV looks like a hot mess. This & the 'Cherokee' duke it out for ugliest SUV of the year & are strong contenders for in history. Maybe the Aztek & Juke weren't that bad?
      • 1 Year Ago
      • 1 Year Ago
      I'd like to target that SUV with a SCUD missile
      • 1 Year Ago
      In this case we, Russians, like to say: "Just because everyone around you smashes their heads against the wall, doesn't mean you have to do the same". Another victim of this pathetic trend: companies that make great driver's cars add shitty products to their lineup just because some fools "see themselves in SUV made by" Porsche, BMW, MINI, and now Bentley.
        • 1 Year Ago
        Or in 4 door Porsches, Mazeratti's, etc. The design is just plain, though I'll give them credit for NOT having the headlight components that stretch down the fender. Then again, I can't afford nor would I if I could lay out that kind of money for a car.
      • 1 Year Ago
      So they are still showing those cat anus headlights!
      • 1 Year Ago
      Just in case you need to jump a row of school busses and then crush a row of old corollas on your way to the Galleria.
      • 1 Year Ago
      I wonder if the front end of this thing was inspired by the front end of the old Studebaker Wagonaire (seriously, Google it!) Here are links to a couple images: http://www.studegarage.com/images/other/Wagonaire_SUV_2.jpg http://images04.olx.com/ui/15/55/17/f_541314817-1884506228.jpeg The diagonal vents on either side of the grille bear some resemblance.
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