Toyota has had number of chiefs over its 76-year history, but none ever served as long as Eiji Toyoda. The younger cousin of the company's founder served as president of the automaker from 1967 to 1982 and as chairman of the Toyota Motor Corporation for another ten years following the unification of the manufacturing and sales divisions.

During his 25 years at the helm, Eiji Toyoda (pictured above in 1967) was credited with establishing the company's headquarters in Toyota City, spearheading the development of the Prius, expanding production overseas for the first time, launching the Lexus brand and turning Toyota from a minor player into one of the largest automakers in the world.

Even after his retirement in 1992, he remained an honorary chairman and close advisor to his successors, and chaired the company's museum. He died of heart failure, ending a 100-year life that started on September 12, 1913, before the company that bore his family's name (albeit slightly modified) had even started building automatic looms, let alone automobiles. We extend our condolences to the Toyoda family and our congratulations on an accomplished life.


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  • 148 Comments
      • 1 Year Ago
      [blocked]
      cardiacbuzz
      • 1 Year Ago
      Mr. Toyoda certainly lit fires under many automakers' behinds and got them motivated and rejuvenated. R.I.P., Mr. T.
      Grey Golem
      • 1 Year Ago
      To his family, condolances but also congratulations. Your Eiji Toyoda made the world a better place, to even people like me who know him, we know his works. His cars brought joy to the lives of millions and truly the advances made by Toyota under his direction forced the rest of the manufacturers around the world in many disciplines to keep up. I wonder, what was Eiji's favourite 10 Toyota's? What was his favourite 10 cars of other brands? May have to see if there are any translated interviews.
      Gwen
      • 1 Year Ago
      Rest In Peace, Toyoda San. I worked for your company for twenty years and am proud and glad that I had the opportunity. Toyota makes quality products and always took care of their employees. You will be missed. Sayoonara our dear friend.
      Rieku Ame
      • 1 Year Ago
      Rest in peace. May God comfort your family. ... What was that? Your last request is build the Supra?
      cozmcrae
      • 1 Year Ago
      Truly a man who has had a very considerable influence on the world.
      labourboss
      • 1 Year Ago
      During WW II, Toyota, like most other Japanese industrial firms, began producing equipment for Japanese military and naval purposes. In Toyota's case, it was mostly trucks and light vehicles. The Japanese developed an amphibious truck (similar to the DUKW) based on the Toyota truck chassis, but it's not clear how much Toyota had to do with this beyond producing the basic chassis and drive train. Toyota also continued to produce looms and other industrial production equipment during the war, and was indisputably part of the Japanese war production machine.
        ssgtakeo
        • 1 Year Ago
        @labourboss
        So was BMW and Mercedes, along with Fiat Your point?
      Devin Baker
      • 1 Year Ago
      Rest in peace to the man at the helm of Toyota when Toyota was cool.
      petemason
      • 1 Year Ago
      How can this be news? So will we have a similar piece if Ferdinand Piech of Volkswagen dies? I somehow doubt it, knowing Autoblog and the Americans' bias towards anything Japanese.
        • 1 Year Ago
        @petemason
        [blocked]
        Adrian Hosein
        • 1 Year Ago
        @petemason
        Were you born an idiot or did you just learn to be like one over time? i pick the former, anyway, RIP uncle, good job on some greats cars and a great company!
          mikeybyte1
          • 1 Year Ago
          @Adrian Hosein
          I am thinking it developed over time.
        adam1keith1980
        • 1 Year Ago
        @petemason
        This is news because Mr. Toyoda accomplished great things. What will you be remembered for?
          KY
          • 1 Year Ago
          @adam1keith1980
          and don't forget he lived for a century. Don't see alot of people making that claim every other day do you?
        Devin Baker
        • 1 Year Ago
        @petemason
        Troll is clearly trolling, but have a little respect pal.
      hattie54
      • 1 Year Ago
      I'm on my 4 th and last Corolla.All mine have been lemons,oh well.I told my hubby,no more Corollas.He did hurt the US car industry but the US to blame too on that.
        NightFlight
        • 1 Year Ago
        @hattie54
        You bought another, not to mention three more after the first was a lemon? That says a lot about you.... Sounds like you are trolling.
        Carole Ann
        • 1 Year Ago
        @hattie54
        Finally, the American car workers found out their shoddy workmanship were responsible for the foreign cars taking over. There was no pride in our factories. They put out quantity over quality. Things are finally changing.
        pjchilds
        • 1 Year Ago
        @hattie54
        4th and last lemon? I'd have thought you would have learned after the first or second, but to continue spending good money on bad cars seems to be just a touch masochistic.
      NightFlight
      • 1 Year Ago
      This is one man who had lived a very full life, and accomplished more than anyone could have ever dreamed. I'd say he is the epitome of strategy and success and one hell of an enthusiast. RIP Toyoda-san.
      John
      • 1 Year Ago
      Not taking any thing away from the guy , However Toyotas where always over rated .
        sam54ct
        • 1 Year Ago
        @John
        Really, my pickup had 320,000 miles on it when traded in for a new vehicle.
        cozmcrae
        • 1 Year Ago
        @John
        In what way are they over-rated? They are extremely reliable, both from 1) my experience; 2) the testimony of the people who work on my car; 3) Consumer Reports, and pretty much any automobile publication or journalist.
          Moxygirl
          • 1 Year Ago
          @cozmcrae
          They are very overrated....They used to be made in Japan, now they are not. Since then they lead the world in recals, safety issues, poor quality. They are junk. Let the Japaneese buy them its their country. I only buy the best and thats Ford. For America, by America and today the best quality vehicles in the World. In addition Henry Ford was the father of the Automobile the TOYODA war criminal family didnt invent anything all their technology came from the United States.
        dukeisduke
        • 1 Year Ago
        @John
        Yes, just like your grammar.
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