A Rolls-Royce Phantom may be the size of an SUV, and the Ghost isn't that much smaller. Still, according to reports, the high-end British automaker is seriously evaluating the prospect of adding a proper sport-ute or crossover to its lineup.

The news comes courtesy of Bloomberg, which spoke to Rolls-Royce chief executive Torsten Müller-Ötvös at the Frankfurt Motor Show last week. Although the rumor of a potential Rolls off-roader has been floating around for several months now, this is the first we've seen of the company confirming the possibility.

The development would follow similar projects being undertaken by rival automakers. Former sister-brand Bentley is preparing to launch an SUV, Jaguar revealed its own concept crossover at the same show, Maserati is gearing up to start production of the Levante and even Aston Martin has considered the idea of a crossover.

If approved for production, the Rolls-Royce SUV would likely be the most expensive such machine on the market.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 33 Comments
      jmi2
      • 1 Year Ago
      seriously?
      throwback
      • 1 Year Ago
      Perhaps a shootingbrake, but a SUV? Why dilute the brand when BMW sells enough SUVs?
        sparrk
        • 1 Year Ago
        @throwback
        What's wrong with selling a few more SUVs, each with 10 times the profits ? I'm sure they did some market research and there are a few rich Arabs, Russians, rappers and drug dealers who think their GL AMGs are too cheap.
      Bill
      • 1 Year Ago
      All those 26 y.o.'s in Dubai gotta trade their Aston Martin when they start having kids I guess.
      Winnie Jenkems
      • 1 Year Ago
      No. Just... no.
      Hek!
      • 1 Year Ago
      A "high horse" for rich people to high-horse in? Never thought I'd see the day.
      Justin Campanale
      • 1 Year Ago
      The auto industry is slowly entering a second Malaise eras, and the auto industry's emphasis on SUV's is one of the many reasons for this.
        BG
        • 1 Year Ago
        @Justin Campanale
        Agree. And every period of gross excess is followed by lean years. Just look at what happened to housing in most of the USA following the housing orgy of the 2000-2007 period.
      Andrew
      • 1 Year Ago
      don't bother roller Cadillac OWNES this segmen you will just look stupid whilr the Slade crushes your pathetic attempt
        Jai
        • 1 Year Ago
        @Andrew
        Forget league, but Cadillac and Rolls Royce are not even in the same stratosphere!
          BG
          • 1 Year Ago
          @Jai
          Correct. The Escalade is a brilliant piece of marketing because its thought of as being a bit exclusive in some circles, but yet almost anything can lease one.
      Paul P.
      • 1 Year Ago
      If you've ever seen a Phantom in person, it's already an SUV! I had one park next to my Suburban and they were nearly the same size. All they would have to do is raise it up a little.
      Scooter
      • 1 Year Ago
      Make it under $80,000, and watch the profits pour in.
        BG
        • 1 Year Ago
        @Scooter
        What, and dilute the brand by letting the slime lease one?
        nocommie11
        • 1 Year Ago
        @Scooter
        The whole point is that peasants are not supposed to afford it.
        Paul P.
        • 1 Year Ago
        @Scooter
        I think keeping it under just under $800,000 is more likely.
      budwsr25
      • 1 Year Ago
      All they need to do is build a Phantom Wagon. The thing would NEVER see a dirt road let alone a gravel one. So why would the 1% need a Rolls SUV. Thats what the Range Rover is for.
      Jai
      • 1 Year Ago
      Since when is Jaguar a rival to Rolls Royce? Even Maserati. Not even close. Next thing you know they'll be saying an Avalon and Impala compete with the Audi A8 cause they're both full size and FWD based. *facepalm*
      Felspawn
      • 1 Year Ago
      BMW shouldn't have sold Range rover and just used it as the ultimate anglophile SUV.
    • Load More Comments