This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.

Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.

This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.


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    • 1 Second Ago
  • 17 Comments
      Jim R
      • 1 Year Ago
      Oooooh. I wanna try that!
      Indubitably
      • 1 Year Ago
      I just can't help but gag every time I see this car. I normally appreciate most cars for their design, but this new IS is just HIDEOUS up front. I can't begin to understand how anyone could find this car attractive (front fascia).
      aatheus
      • 1 Year Ago
      Neat PR stunt! Showcases the car nicely, and really shows off the skill of their driver.
      Michael
      • 1 Year Ago
      Almost like a holodeck. Test drive this car in Chicago and I have to admit it grew on me a lot ever since. It's like the car was made for me. The interior is nice and when you see this car in motion it all makes sense.
      VL00
      • 1 Year Ago
      Screw Lexus for not bringing the hybrid IS to 'Murica. I was a 2 time IS owner (IS300 IS350), now I'm driving a Volt because of their stupidity.
        PiCASSO
        • 1 Year Ago
        @VL00
        Hmmm... I've got a IS350 and did think about the Volt... what if. How was the transition from 306HP to what ever HP/Torque the Volt offers? I know that's easier on the gas (if any), but I'm sure that having 1/2 of the power cut off was difficult.
          VL00
          • 1 Year Ago
          @PiCASSO
          Well, I dropped the IS because of a speeding issue :) The Volt has good torque from 0-45 MPH, and most of my driving is 50 and below, so its fine. I've wanted an electric car since I was a kid, so for me it was about the technology (and the need to slow down). What you can't add up on a spreadsheet is the quality of life improvement of not stopping at a gas station every 7-10 days. Late for a meeting and no gas in the tank? Doesn't happen to me. Cold, raining, and running out of gas? Doesn't happen to me. Get harassed by a panhandler looking for spare change while gassing up? Standing around for 10 mins while a commercial blares in your ear from a pump-mounted ad spewing screen? Not me, I can be super picky about where I gas up because it only happens every 4-6 months. As much as a Lexus is about having a great experience based on a quality machine with a quite comfortable ride - rarely visiting gas stations is a vastly better luxury experience.
          • 1 Year Ago
          @PiCASSO
          [blocked]
      Tom
      • 1 Year Ago
      This is the dumbest ad that I've ever seen. The whole drifting craze is the stupidest fad of all time.
      • 1 Year Ago
      [blocked]
      Bobby
      • 1 Year Ago
      I like the concept, it does market to both the technological and motorist interests. And I don't know, but the IS didnt look half bad here...
      PiCASSO
      • 1 Year Ago
      Very creative... well done.
      • 1 Year Ago
      [blocked]
        breakfastburrito
        • 1 Year Ago
        While frances' story may seem plausible, and/or enviable, he had to imbibe the phalluses of several investors for many days and nights to achieve his goal. After 6 months, his mouth has more red spots than Ron Jeremy's underwear. http:\\www.blowjobs76.com
      philmcneal
      • 1 Year Ago
      a lot of reviewers say the IS300h is incapable of drifting as this F1 driver is doing, now i'm suspicious since the powertrain does not allow full stability control to be disabled due to protecting the electric motors.
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