Peugeot showed a hot, concept version of its new 308 at the 2013 Frankfurt Motor Show. The C-segment offering that does battle with the Ford Focus and Volkswagen Golf in Europe, is called the 308 R Concept. It's basically all the good stuff about the RCZ R - 270 horsepower and 243 pound-feet of torque from a 1.6-liter, turbocharged, four-cylinder engine - with a more family friendly body on top. A six-speed manual is on hand to distribute the thrust to what we imagine are a pair of overtaxed front tires.

That's not really news, though. With the 308 R Concept, it's the aesthetics that matter. Peugeot started by dropping the suspension and fitting a set of 19-inch wheels on low-profile tires, to give it that sporty stance. The body has been fettled with, adding a dose of aggression, while the rear third of the car is finished in matte black paint. As of right now, there's no mention as to whether Peugeot will end up putting this hot hatch into production. For our European friends, though, we certainly hope it gets built.

Live images from the Frankfurt show floor are available up top, while the stock images and press release provided by Peugeot can be found down below.
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The radical PEUGEOT 308 R Concept

Pure and sleek, the new PEUGEOT 308 is transformed into an ultra-sporty concept car with refined design of the highest quality. Its bodywork bears the hallmarks of sportiness and innovates with a two-tone treatment, combining red and black, with a clean line of separation. Solidly planted on the ground, the 308 R Concept is powered by the engine of the new RCZ R, a real powerhouse of energy. Developing 270bhp, this 4-cylinder 1.6-litre engine has a record specific power of nearly 170hp/litre, and CO2 emissions of just 145g/km.

"The new PEUGEOT 308, with its pure and sleek style, is a hatchback which carries the Marque's upmarket ambitions. The 308 R Concept radicalises this boldness and enriches the expertise of PEUGEOT Sport to obtain extreme sensations."
Maxime Picat, Director General, Automobiles PEUGEOT

Radical purity
Immediately, the temperament of the 308 R Concept is clear. Its low posture, its wide track, its toned bodywork indicate simply its sports vocation while clearly linked with the new PEUGEOT 308.

It retains the identity, the attention to detail, the sleek purity of lines of the production model while interpreting them in its own style.

"For us, it was clear that the 308 R Concept retained the identifiable features of the new PEUGEOT 308. They share elegance and sophistication. The 308 R Concept is a production car pushed to the extreme."
Thomas Rohm, new PEUGEOT 308 and 308 R Concept Design Manager

Sportiness is in the genes of this radical concept car. It is fully-expressed with the identifying colours of this ultra-sporty world. The interpretation is innovative and unique. The front is plain red which has a fluorescent base for flamboyance. It contrasts with a textured blue-black at the rear.

The oblique cut line inspired by the Onyx supercar Concept.
The special bodywork components that distinguish the 308 R Concept from the new PEUGEOT 308 are not separate but fully integrated. Made of carbonfibre, the doors, front wings, the body sides and sills, bonnet and bumpers are secured to the metal structure which retains only the roof and tailgate of the original.

The front face has an aggressive stance with three air intakes in the lower section. They stretch across the entire lower front panel, which covers a track widened by 30mm. The central intake consists of thin horizontal bars framed with a bluish Dark Chrome bead, while the side intakes are covered with a carbon mesh. The frontal appearance looks purposeful, with the ample capability to cool the 270 horsepower engine. This air flow radiates from the bonnet through two vents which take their form in the style lines in continuation of the body style lines that emanate from the radiator.

It is finished with a bluish Dark Chrome bead surround with an innovative treatment for its mesh design in a matt black chequered effect. Seen straight on, the perspective effect creates a strong and purposeful effect with the changed proportions emphasizing the width of the car either side of the emblematic shaped grille.

The Full LED headlamps, taken from the new 308, characterise a feline appearance and are positioned with the lower front panel via its 3D 'teeth'. The six groups of LEDs contribute to the determined attitude of the 308 R Concept. They initiate the muscular movement of the front wings and the shoulder line which connects them to the rear lights. This line extends the bonnet and body waist line in a fluid and dynamic stance.

Overhead, the exterior mirrors are finely shaped in carbonfibre and fixed to the bodywork. In spite of their extreme aerodynamic style, they incorporate the direction indicator with LEDs of a sharp design. The upper part accommodates the shell and the glass, the whole confirming that purity and radicalism go hand in hand.

In profile, the concept's posture is lowered by 26mm, emphasised by the body sills which have a matt black trim finish. They join the wheel arches curvaceously housing 19" bespoke wheels. On each wheel rim, the Lion is adorned in bluish Dark Chrome while one of the five spokes bears the signature 'R' logo in plain red.

The light effect produced by the character line running across the doors adds to the dynamism of the vehicle by having the appearance of leaning forward. From the side, the upper body is retained in its entirety as a reminder of the spacious passenger compartment of the new PEUGEOT 308. In this area, only the spoiler changes in length to provide more down-force at high speed, with detailing treated in a matt black finish.

At the rear, the 308 R Concept appears ready to pounce, like a cat focused on its prey. The characteristic 'PEUGEOT pyramid' shape of the rear, with its prominent haunches, places the vehicle firmly on the road.

The new 308 rear lights, with the three claws outlined by LEDs, emerge from the quarter lines interrupted cleanly by the widening of the wings. In addition, this leaves visible the pronounced stance of the rear, a promise of stability in this world of performance. Putting the finishing touches to this radical style with beauty, the two symmetrical exhaust tailpipes protrude through black lacquered trims, which frame the air vents. At this particularly furtive angle, a few components stand out. Dressed with a red signature are the lamps, the interior of the tailpipes and the interior surface of the spoiler to enhance its prominence.

An aggressive temperament
The 308 R Concept is intended for incisive handling due to its compactness, its reduced overhangs and its lightness. To take full advantage of this, the driving position is ideal due to the new PEUGEOT i-Cockpit. Its pure design, full of character, promises a new kind of sensation.

"The PEUGEOT i-Cockpit is a major innovation for the motorist, who is more at one in the car. In an ultra-sporty vehicle, this is a distinct advantage."
Vincent Devos, New PEUGEOT 308 Project Manager

For the driver, the controls are clear and simple as the steering is communicative. The compact dimensions of the steering wheel are a result of the overall weight-saving and enhance vehicle agility and increase the driving sensation. The instrument panel is positioned to be viewed over, not through, and is directed more in line with forward vision. With its very precise design, it makes reading the information much easier, and becomes instantaneous, with no need to take your eyes off the road ahead. Finally, the large 9.7" touch screen also brings the vehicle environment controls together for simple and intuitive ergonomics.

PEUGEOT Sport has developed the drive train and the suspension to create a concept car that will certainly thrill the occupants. Under the bonnet is a compact, highly efficient petrol engine that was recently launched for production in the new PEUGEOT RCZ R Sports Coupé. The engineers have succeeded in drawing 270bhp from its capacity of only 1598cm3. The resulting specific power is of a record level with nearly 170bhp/litre while offering emissions of CO2 reduced to 145g/km, which equates to fuel economy of 6.3l/100km.

This incredible output requires special components for long-lasting durability. Numerous parts are specially reinforced: the engine block undergoes a particular heat treatment before machining, forged pistons with a grade of aluminium usually used in high-level competition, doubling up of the piston jets, polymer big end shells, etc.

These evolutions allow the 1.6-litre THP 270 engine to develop its maximum power at 6000rpm with torque available over a very wide range of use (330Nm from 1900 to 5500rpm). The power is deployed to the front wheels through a six-speed manual gearbox and harnessed to fully exploit its potential through the front axle via a Torsen™ differential. Its effect is felt on acceleration, during braking, with an increase in stability, and when cornering making it possible to maintain tight trajectories.

The 308 R Concept can count on a braking system equal to the performance achieved. The Alcon discs are of impressive dimensions: 380mm in diameter and 32mm thick at the front, 330mm and 22mm at the rear. Fitted on an aluminium hub, they are equipped with four-piston calipers and this remarkable braking power passes to the ground through 235/35 R19 tyres.


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    • 1 Second Ago
  • 21 Comments
      ACURA23CL
      • 1 Year Ago
      YES! Want!
      NightFlight
      • 1 Year Ago
      That thing is hot, pure and simple. The wheels are gorgeous, the "hot" bits are tastefully done and not tacky, and I am really digging the matte rear 1/4 wrap. Why can't we get more cool cars over here? I'd love to see Renault and Peugeot do their thing over here...
        J
        • 1 Year Ago
        @NightFlight
        > Why can't we get more cool cars over here? Because of the high-level of incompetence displayed by texting-addicted drivers on U.S. highways on a daily basis, no company worth their salt is going to waste their time and money to federalize their vehicles only to see them wind up wrapped around telephone poles or rear-ending / t-boning other vehicles.
      Karl_T
      • 1 Year Ago
      Not crazy about the tail lights, or the exhaust treatment, but overall it is pretty damned sharp.
      the.fog
      • 1 Year Ago
      Sexy! FINALLY; a company that can do "organic design" correctly.
      nineeleventothecore
      • 1 Year Ago
      Looks like a chocolate dipped strawberry. Gay.
      Luis A. Martinez
      • 1 Year Ago
      Amazing how this company for the first time ever release a car that already look dated,Pininfarina have for many years a cooperation with them and all those are Iconic designs,even a British car company copy the design too.a Chrysler of Europe design on the Simca/Talbot work for the 102 and 309,a magnificent 404,smart and with class 505,407 coupe,don't think this car is going to help,also Citroen in one of my favorites brand but no more,sorry but this car just look like a Mazda familia from 1999 and not a model from Peugeot at all!
        NightFlight
        • 1 Year Ago
        @Luis A. Martinez
        This looks NOTHING like a Familia other than the fact that it too is a hatchback, has four wheels and glass.
      Armand
      • 1 Year Ago
      Did they run out of paint by the time they reached the back?...lol
        ZOZ
        • 1 Year Ago
        @Armand
        At first it was the rear door, and now that stupid black psrt is growing. what a way to save some paint!
      Mutomi Sconi
      • 1 Year Ago
      thats hot
      dude
      • 1 Year Ago
      this is better than the crap Hyundai and Kia puts out....
      collabplan
      • 1 Year Ago
      I actually really like that paint scheme. Well done.
      Feurig
      • 1 Year Ago
      Badass. Wish it were in the states.
      Streetfire722
      • 1 Year Ago
      They should definitely make it! That is the hottest hot hatch ever!
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