The curtain has officially been raised on the Infiniti Q30 Concept at the Frankfurt Motor Show, an oft-teased five-door hatchback that will move the neo-luxury brand downmarket to compete with the Audi A3 and Mercedes-Benz CLA-Class. Not only is Infiniti moving down market, it's targeting a younger audience, a field that it hasn't traditionally played in, that wants something different than a hum-drum luxury car. According to Infiniti's marketing director, Hugues Fabre, "Younger customers are coming into the premium segment with their own attitude toward premium-ness."

Infiniti's trademark styling elements are on full display here, from the radically kinked C-pillar and Q50-inspired headlights and grille, to the dramatic character lines on the profile. In the cabin, it looks like an extraterrestrial disco, with a lot of violet lighting, bronzed touchpoints and creamy leather. Ignore the concept car tinsel, though, and you'll see that Infiniti is dead serious when it says the Q30 foreshadows a production model.

We'll have plenty more of the Infiniti Q30, including live images from the 2013 Frankfurt Motor Show floor, very soon. Until then, click over to our Frankfurt coverage page, scroll down for a full press release on the Q30, or click over to the high-res gallery.
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September 10, 2013

Infiniti gives younger, unconventional premium customers a seductive alternative to discover with Q30 Concept

Infiniti's latest concept vehicle, the Q30 Concept, defies convention to appeal to younger premium customers
 Shifting demographics and attitudes are marking the growing influence of Gen X and Gen Y in the premium sector
 The compact footprint and design language of the Q30 Concept are designed to appeal to an increasingly urban customer base

FRANKFURT, Germany – The new Q30 Concept – Infiniti's future vision for the most accessible product in its range – is an untraditional approach suited to premium customers who themselves defy convention.
The design precursor to a new compact premium entry from Infiniti, making its debut at the IAA Frankfurt Motor Show, Q30 Concept reflects Infiniti's insight that future growth in the premium sector is about more than shifting customer demographics. A new generation's unique attitude toward premium-ness could be as seismic in the years ahead.

"Younger customers are coming into the premium segment with their own attitude toward premium-ness," said Hugues Fabre, Director, Infiniti Marketing. "They are looking for intense, authentic experiences, and they are willing to bend the traditional codes of luxury and disrupt convention to create better and more customised experiences.

"We believe these customers deserve a premium product of their own. Q30 Concept explores that possibility."
Q30 Concept bends convention with its "design mash-up" of three different types of body style – the coupe, the hatch and the crossover. The result is a very modern alternative to traditional premium automotive products with its sleek silhouette, dynamic character and artistically sculpted, individualistic interior design.

Q30 Concept has a compact footprint geared to the global trend of younger customers entering the premium sector in search of a product that suits their urban lifestyle. The concept's vision is to be the alternative to the practicality and conformity in the compact car segment.
Research among the new generation of buyers – with Gen X and Gen Y soon to represent 80 percent of the market – shows an increasing rejection of traditional notions toward premium cars.

"These customers want to define for themselves what luxury is rather than have others impose that definition," said Fabre. "They're less willing to connect size, presence and high-output power as key ingredients of the premium product. Rather, they're looking more for balance, great design and outstanding execution."

Fabre expects the design of the Q30 Concept – from its honed athletic shape to its sculptural, bespoke interior design with genuine materials, harmonious contrasts and dissymmetric philosophy – to resonate with this attitude.

Reflecting the value they place on connectivity, it also offers a level of technologies and features, such as Infiniti InTouch, not typically found in compact cars.

"Q30 Concept is designed to make an emotional connection with customers spontaneously," Fabre said. "It's a connection we believe they want to make."


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    • 1 Second Ago
  • 31 Comments
      Lester
      • 1 Year Ago
      I am curious how much Juke architecture lies beneath this package. It is too developed to be a part of the Daimler partnership and Nissan isn't one of late to just develop totally new models without recycling the underpinnings of something already in development. I would have to bet this is definitely using 2nd-gen Juke elements. Don't get me wrong, I think this all good and smart. Yes, I am a Nissan/Infiniti fan boy.
      dukeisduke
      • 1 Year Ago
      Since it's a CUV, shouldn't it be QX30? Their new nomenclature is confusing.
        knightrider_6
        • 1 Year Ago
        @dukeisduke
        "Their new nomenclature is confusing." could it be because you missed the part where they said it's a hatchback.
        Drezz
        • 1 Year Ago
        @dukeisduke
        I read elsewhere that Infiniti chose Q30 to stay out of the CUV category. They're toeing the line, but trying their hand at a vehicle that straddles segments.
      Dwight Bynum Jr.
      • 1 Year Ago
      Is it just me, or have Infiniti and Hyundai's design languages become pretty similar of late...?
        Kahz
        • 1 Year Ago
        @Dwight Bynum Jr.
        My first thoughts. And also Mazda's... This Infinity is like the child of a Hyundai and Mazda.
        chanonissan
        • 1 Year Ago
        @Dwight Bynum Jr.
        Infiniti have use this design language since 2009 on the essence concept. These vehicle where not ready for a new design at the time of the essence release, now there cycle is up and a redesign G37/Q50 was due, infiniti already preview a version of this car called the ethera concept, this is where the Q30 gets it looks from.
      • 1 Year Ago
      [blocked]
        chanonissan
        • 1 Year Ago
        why you did not look at nissan concept the essence 2009 and mazda Shir**concept 2010 and see alot of similarity, then look at the ethera concept 2011 and see that infiniti/nissan have their own design language.
          Kahz
          • 1 Year Ago
          @chanonissan
          Concept this, concept that... But, a little too late. Mazda were first in production, where it counts. (And before them, Hyundai with their 'overstyled' and 'swooshy' Sonata... like this Infiniti).
      jif
      • 1 Year Ago
      who's said Mazda!!! all new Infiniti cars inspired by Infiniti FX crossover which debuted in early 2008 & Infiniti Essence concept car which debuted in 2009 .. these cars came before Mazda Kodo Design Language .. I think kodo design language inspired by infiniti essence concept!! 2009 INFINITI ESSENCE http://win8art.com/uploads/posts/2009-10/1254470797_infiniti-essence-concept-front-and-side-1920x1200.jpg 2010 MAZDA SHINARY http://www.automobilesreview.com/img/mazda-shinari-concept/mazda-shinari-concept-01.jpg
        AddLightness
        • 1 Year Ago
        @jif
        Just because the Infiniti Essence concept was revealed before the Mazda Shinary doesn't eliminate the fact that this yet again beautiful Infiniti CONCEPT still has design language similar to several PRODUCTION Mazda's today. Regardless of which designer's pen touched the piece of paper first this still looks like a Mazda.
          chanonissan
          • 1 Year Ago
          @AddLightness
          infiniti have the ethera concept in 2011, but but you choose not to remember that this car is coming from the ethera, with essence design language, wich was out before the Mazda 3 concept, nothing much about the ethera has change.
      ml
      • 1 Year Ago
      If I were to make a list of all the elements of new car design that do not appeal to me at all, this Q30 would tick off a lot of the boxes on that list. So why do I like it so much? Weird.
      Jobu
      • 1 Year Ago
      I was wondering what happened to the piggies of Angry Birds fame- they hijacked Infiniti's design language and front fascia! As for the rest of it, I'm thinking of a wad of freshly chewed Hubba Bubba grape bubble gum being slowly pulled off the sole of a running shoe. Two questions remain: Is this supposed to be inspired by a cheetah? Who said young people want overwrought and gaudy?
      IBx27
      • 1 Year Ago
      I like it, but I'm afraid that all the parts I like, from the purple and copper interior to the uniform block exterior accent lighting, will be scrapped for production and we get left with a tarted up Versa Note.
        chanonissan
        • 1 Year Ago
        @IBx27
        are you smoking crack? not even to the dress up infiniti of the 90's have nothing with past B classor c class nissans. D class maxima yes but not c or B class nissans. when I mean class I mean B, C, D platform vehicles.
      jarmstrong1010
      • 1 Year Ago
      Another Mazda look-a-like. It does appear that the newer younger designers are either on too many drugs at once or have been hypnotized to be nothing more than copycats. Is there no creativity left in the world? Where is the Buckminister Fuller of the automotive world?
        ishmaelcrowley
        • 1 Year Ago
        @jarmstrong1010
        Buckminiser Fuller--a man well ahead of his time. His Dymaxion car was revolutionary and Chrysler was threatened with bankruptcy when they offered to build it. I don't think that his out of the box thinking would be approved of today.
      Feurig
      • 1 Year Ago
      It looks really... bulge-y.
      • 1 Year Ago
      [blocked]
      muspod
      • 1 Year Ago
      Love it! Give me a 50 mpg tdi and i'm good!
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