• Image Credit: Infiniti Q30 Concept
  • Image Credit: Infiniti Q30 Concept
  • Image Credit: Infiniti Q30 Concept
  • Image Credit: Infiniti Q30 Concept
  • Image Credit: Infiniti Q30 Concept
  • Image Credit: Infiniti Q30 Concept
  • Image Credit: Infiniti Q30 Concept
  • Image Credit: Infiniti Q30 Concept
  • Image Credit: Infiniti Q30 Concept
  • Image Credit: Infiniti Q30 Concept
  • Image Credit: Infiniti Q30 Concept
When we first got official word of the Infiniti Q30 Concept, the Japanese automaker said that the crossover's "harmonious contrasts and dissymmetric philosophy" would "make an emotional connection with customers spontaneously." Now, we might not be heads of design studios or directors of marketing departments, but we're pretty sure we can translate that to: "The production Q30 will compete with the Audi A3 and Mercedes-Benz CLA-Class."

In all seriousness (if we can say that of a concept car painted a sort of rose metallic), the Q30 concept looks fetching here in Frankfurt; its rather convoluted and flowing bodywork just manages to work because of its grownup hatchback proportions and, frankly, huge wheels. The Q30 could seemingly slot into the current, attractive Infiniti range of production cars and not look amiss (though we'd prefer a color palette that looks a little less like Grandma's sitting room sofa).

Look above for our live images of the Infiniti Q30 Concept from the show floor in Frankfurt, below for stock pictures of the thing, or scroll down to re-read the breathless press release.
Show full PR text
September 10, 2013

Infiniti gives younger, unconventional premium customers a seductive alternative to discover with Q30 Concept

- Infiniti's latest concept vehicle, the Q30 Concept, defies convention to appeal to younger premium customers

- Shifting demographics and attitudes are marking the growing influence of Gen X and Gen Y in the premium sector

- The compact footprint and design language of the Q30 Concept are designed to appeal to an increasingly urban customer base

FRANKFURT, Germany – The new Q30 Concept – Infiniti's future vision for the most accessible product in its range – is an untraditional approach suited to premium customers who themselves defy convention.
The design precursor to a new compact premium entry from Infiniti, making its debut at the IAA Frankfurt Motor Show, Q30 Concept reflects Infiniti's insight that future growth in the premium sector is about more than shifting customer demographics. A new generation's unique attitude toward premium-ness could be as seismic in the years ahead.

"Younger customers are coming into the premium segment with their own attitude toward premium-ness," said Hugues Fabre, Director, Infiniti Marketing. "They are looking for intense, authentic experiences, and they are willing to bend the traditional codes of luxury and disrupt convention to create better and more customised experiences.

"We believe these customers deserve a premium product of their own. Q30 Concept explores that possibility."
Q30 Concept bends convention with its "design mash-up" of three different types of body style – the coupe, the hatch and the crossover. The result is a very modern alternative to traditional premium automotive products with its sleek silhouette, dynamic character and artistically sculpted, individualistic interior design.

Q30 Concept has a compact footprint geared to the global trend of younger customers entering the premium sector in search of a product that suits their urban lifestyle. The concept's vision is to be the alternative to the practicality and conformity in the compact car segment.
Research among the new generation of buyers – with Gen X and Gen Y soon to represent 80 percent of the market – shows an increasing rejection of traditional notions toward premium cars.

"These customers want to define for themselves what luxury is rather than have others impose that definition," said Fabre. "They're less willing to connect size, presence and high-output power as key ingredients of the premium product. Rather, they're looking more for balance, great design and outstanding execution."

Fabre expects the design of the Q30 Concept – from its honed athletic shape to its sculptural, bespoke interior design with genuine materials, harmonious contrasts and dissymmetric philosophy – to resonate with this attitude.

Reflecting the value they place on connectivity, it also offers a level of technologies and features, such as Infiniti InTouch, not typically found in compact cars.

"Q30 Concept is designed to make an emotional connection with customers spontaneously," Fabre said. "It's a connection we believe they want to make."


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    • 1 Second Ago
  • 39 Comments
      MikeInNC
      • 1 Year Ago
      Seriously guys, if you think this looks bad go look at the Lexus concept and come back here. In light of that concept, this think looks like a Maserati GranTurismo. I think I dig this and the size/utility are just right for what I need. Underneath it's really just a mix of a hatchback and a small suv. I know it's not perfect but I think in comparison to an econobox hatch or suv, I think it's fairly elegant.
      Derek L. Washington
      • 1 Year Ago
      Good for them. Cuv are such stupid vehicles at least this one brings a little style to the segment.
        Wyrmdog
        • 1 Year Ago
        @Derek L. Washington
        "Cuv are such stupid vehicles..." You could have stopped right there. But yes, a little style never hurt.
      atomicbri2005
      • 1 Year Ago
      Am I correct in assuming this is the car that will share its platform with the A-Class/CLA-Class?
      prez29
      • 1 Year Ago
      Looks great. Blows away anything in its' class, just like the FX did. It will age just as well as the groundbreaking design of the FX, which still looks like it's moving when it's standing still. A shame that more design ideas aren't trickling down to Nissan, after seeing the new Pathfinder, Rogue, and that frog thing.
      Wyrmdog
      • 1 Year Ago
      'Dissymmetric?' Seriously? It just hurts my brain.
      drew
      • 1 Year Ago
      The color doesn't do it any favors, but it's a great looking design.
      • 1 Year Ago
      [blocked]
      NamorF-Pro
      • 1 Year Ago
      Thank God someone got the concept CUV idea right! It's not over done and not bland. Great design Infiniti!
      ihyln
      • 1 Year Ago
      What's with infinity trying to make all their cars look like fish?
      lminette1
      • 1 Year Ago
      Mazda 3 called and wants it's styling back!
      TommieT
      • 1 Year Ago
      Cross between a Hyundai Elantra GT and a Juke
      johnb
      • 1 Year Ago
      overstyled. it'll make you look silly.
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