The Opel Ampera may look a lot like the Chevy Volt, but the price tag was always the big difference - along with the better front end, of course. While the European version of the General Motors plug-in hybrid remains more expensive than the US model, the difference has been reduced. Today, Opel announced a 7,600-euro ($10,067 US) price cut for the Ampera, bringing it down to a 38,300-euro ($50,700) starting price.

Actually, that's the price drop in Germany, where Opel is based. The company said it is, "significantly reducing the Ampera's purchase price in selected markets," but the press release (available below) does not mention any other numbers. Still, the lower prices are part of a new "E-initiative" announced by Opel CEO Karl-Thomas Neumann today at the Zeit Congress in Frankfurt that aims to get more people behind the wheel of a plug-in vehicle. As the company said in a statement, "this environmentally friendly type of mobility ... is still not widespread enough."

In both the US and Canada, the Volt "only" got a $5,000 price cut, but the starting price before the cuts was much lower than the amount in Europe. The car starts at $34,995 in the US and $36,895CDN in Canada. All these prices are without any government incentives for plug-in vehicles.
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Opel Ampera Electric Vehicle Now At Low Price of 38,300 euros

2013-09-09
  • Clear signal: Price reduction gives electric mobility new boost
  • Clear statement: Opel CEO Dr. Karl-Thomas Neumann announces E-initiative
  • No compromises: Fully-fledged four-seater without range limitation
Rüsselsheim. The Opel Ampera is unique. No other European electric car can transport four people up to 80 kilometers on pure electric power and more than 500 kilometers in bi-fuel operation without making a stop to re-charge. In the framework of the model offensive that is now in full swing, Opel is making another clear statement and investing in the future of electric mobility. The German automaker is significantly reducing the Ampera's purchase price in selected markets – as a boost for this environmentally friendly type of mobility that is still not widespread enough. In Germany the innovation leader Opel Ampera is now available from just 38,300 euros, a substantial reduction of 7,600 euros.

Opel is one of the pioneers in trendsetting electric mobility. Since its market launch at the beginning of 2012, Opel has made significant progress with its first electric car. By streamlining series production processes, leveraging savings in components purchasing and maintaining an unwavering commitment to making electric mobility affordable for everyone, Opel is now able to considerably reduce the Ampera's price. In doing so, the automaker strengthens a new, trendsetting technology – for the general benefit of the customers and much to the delight of the Opel CEO. Dr. Karl-Thomas Neumann: "The Opel Ampera was the first electric car on the market from a European manufacturer. With our new pricing, we show our straightforwardness and continue to pursue our strategy for sustainable mobility. We at Opel remain committed to investing in electric propulsion and believe in an emission-free automotive future – not in the future, but today." The Opel CEO announced this good news today at the ZEIT Congress in Frankfurt, a conference for experts on the subject of mobility of the future.

The Opel Ampera is a fully-fledged, four-seat sedan which can cover up to 80 kilometers on pure electric power, meaning completely emission-free in urban areas. When the 16-kWh lithium battery is charged with electricity from renewable sources, its environmental footprint is impeccable. And when the on-board range extender – a 1.4-liter gasoline engine – is used, the Opel Ampera can cover distances up to 500 kilometers without stopping for a battery re-charge.


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  • 13 Comments
      • 1 Year Ago
      With a high price tag I do a lot of investigation to find out if I am getting a good deal. Electric costs are lower than petrol so there is a plus there. What gets my goat is why only one battery system for the drive train? When this car gets old I will be stuck with an old technology battery. So newer cars will have a serious market advantage over someone buying my old car. This car has only one battery system, that means it can only be upgraded with a new tech. battery if the whole vehicle is recertified - pricey and with no guarantees. If they put a feeder battery in there I could choose from any battery vendor and decide my own budget and range. The main "certified" drive train battery need only be small, I would be able to change the feeder battery at any tine, no problems. Oh wait a minute, that means I would probably not buy any new Ampera because I would happy with my old one. Which is probably why people are buying up cheap old hybrids adding a feeder battery and converting them to plugins.
      Spec
      • 1 Year Ago
      Erase the car and that looks like a set piece from Mad Men.
      Joseph Wallace
      • 1 Year Ago
      The rear end of the Ampera is a million times better looking than the Volt rear. The front of the Ampera, not so much. I prefer the Volt front better.
      raktmn
      • 1 Year Ago
      According to www.opel.de, the 38.300 euro price includes VAT (MwSt.). The price without VAT is 32.184,87 euro. So the $10,000 dollar price cut is really only an $8,000 dollar reduction in Opel's price, and a $2,000 dollar reduction in VAT taxes paid. $8,000 is still bigger than our $5,000 price cut, but not quite as big as the story would imply when it comes to GM's cost difference in the price cuts
      Marcopolo
      • 1 Year Ago
      With a background in Science and Electrical Engineering Dr Karl-Thomas Neuman is also a very capable administrator. He's a strong advocate for efficiency, cost cutting, and corporate streamlining. He's also a fiercely German technocrat, embodying the best attributes of that school of industrial practice. But although such methods may work well in Germany, Great Britain (and other countries) have different perspectives and cultural aspirations. IMO, GM USA has been overly influenced by Dr Neumann's strategies for GM Europe. Vauxhall, GM's oldest subsidery in Europe has been reduced to just a re-badged Opel distributor. Vauhall's demise can be blamed on feral UK trade unions, and UK government policies. Even so a distinctively featured and cosmetically styled Vauxhall Ampera, would have helped create greater interest in RHD nations. Why has Opel (and GM Europe) failed to aggressively market the Voltec equipped Ampera. ? The Volt/ Ampera is easily the best US export vehicle for more than 40 years. UK and European motoring press, has been enthusiastically supportive. In fact, the negative press and political controversy generated in the US, hasn't been duplicated in Europe, where the general media have been very possitive. Yet GM and Opel's marketing of the Ampera has been very timid, almost apathetic, especially in the UK. Creating a Volt with different styling characteristics, for the European market, was a stoke of marketing genius. Even with a hefty price premium, I believe the Ampera's astonishing quality level and environmental appeal should have made greater impact, had the marketing been more aggressive. Dr Neumann undoubtedly understands how to build cars, but selling is a different skill. Marketing is an area at which American's excel. GM should support the technical brilliance of the Ampera, with greater marketing resources and enthusiasm.
      Spec
      • 1 Year Ago
      The EV price war has jumped the Atlantic and broke out in the European community!
      MTN RANGER
      • 1 Year Ago
      Does the Ampera price include VAT? If so, the price isn't that far apart.
        DaveMart
        • 1 Year Ago
        @MTN RANGER
        VAT is around 20%, so even after taking that out you are still talking about $40k, against $35k for the Volt in the States, both ex subsidy. So GM still wonders why Europeans are not snapping the car up.
      sandos
      • 1 Year Ago
      Finally! Sweden got a huge price-cut, from (I think) 480k SEK to 380k SEK. Thats a price drop of 11506€ which was badly needed, it was more than double the price of the leaf before. Now they are at a lot more sane levels. Sadly, this kind of car is not very popular in Sweden. We like our wagons and hot hatches. Reading reviews in Sweden, this car is thought to be too cramped inside (cargo) and the mileage too low in range extended mode. On the other hand, if you get one of these a company car there are some incentives that make it very cheap.
      Ziv
      • 1 Year Ago
      Not bad. They really needed the price reduction to get some momentum back. Ampera sales have flat-lined in Europe and the Volt is setting records in the US. Price is crucial. One other thing that is interesting is that the inventory of Volts just keeps shrinking. It peaked in May at around 9100 Volts in the US, dropped to 6400 at the beginning of August, and now it is down to just 4873, according to Cars.com, or 4177 if you use Autotrader. Regardless of which source of info you use, GM isn't building them fast enough to keep up with demand.
      Jason
      • 1 Year Ago
      Does anyone know why the Ampera costs so much? It seems like any US built car costs way more in the EU and they sell German built VWs here for under $200 a month. With the exchange rate in our favor that shouldn't occur.
        • 1 Year Ago
        @Jason
        Check your notes. The VW cars sold in North America are not German made cars. They are German designed cars, built right here in Canada and the USA.
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