Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.

Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.

Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 42 Comments
      jz78817
      • 1 Year Ago
      didn't hurt Hyundai, why should it hurt Ford?
      Jarda
      • 1 Year Ago
      And they still hesitate to bring the new S-Max to US? :PP
      William Harper
      • 1 Year Ago
      C-Max sounds like some kind of male fertility pill.
        icemilkcoffee
        • 1 Year Ago
        @William Harper
        and just as fraudulent.
        • 1 Year Ago
        @William Harper
        [blocked]
      amerifight
      • 1 Year Ago
      C-Max looks good unlike Voltrons right foot (prius).
      george
      • 1 Year Ago
      Everyone talks about wanting a Diesel, but nobody buys them. You know who sells Diesels, people whb don't offer hybrids. Hybrids rule. And this Ford hybrids sells because it is a great vehicle.
        Joe
        • 1 Year Ago
        @george
        I've seen one C-max in town. I see TDI Golfs and Jettas all over, every day.
        icemilkcoffee
        • 1 Year Ago
        @george
        Sadly you have a point. Only 430 Cruze diesels sold in Aug.
          domingorobusto
          • 1 Year Ago
          @icemilkcoffee
          That's more a product of GMs baffling packaging strategy than anything else. 99% of the people looking at a diesel are doing it for frugality, and yet GM is only offering the diesel as a very expensive loaded to the gills model. It's like they want their own product to fail.
        Papi L-Gee
        • 1 Year Ago
        @george
        Jetta TDI on the market along with Jetta Hybrid. Same with the Touareg. BMW sells a 328d and an ActiveHybrid 3, as well as a 535d and an ActiveHybrid 5. I see what you're after, but the generalization isn't *completely* true.
        domingorobusto
        • 1 Year Ago
        @george
        The reason VW is the only company selling diesel cars in quantity is because they're the only company that's commited to them in any meaningful way. Everybody else keeps timidly dipping their their toe in, meaning what they do offer is expensive and hard to obtain, so of course no one buys them, and the company backs off. If more manufacturers would take a real stab at it instead of these half measures doomed to failure then diesels would be much more prevalent.
        xspeedy
        • 1 Year Ago
        @george
        Because when they they are offered we either get the crappy engine or the packaging sucks. Such as auto only for the new Cruze. Give us the choices that Europe has, and I will have one.
      Spec
      • 1 Year Ago
      It is still a good car . . . but now with honest MPG numbers.
        normc32
        • 1 Year Ago
        @Spec
        Yes, it interesting to hear how poorly the Prius is now the Cmax is here. Hmmm?
        CoolWaters
        • 1 Year Ago
        @Spec
        I don't think people are hitting these mpg number either. But, I hope I'm wrong.
      James
      • 1 Year Ago
      The CMax and the Fusion hybrid appear to have serious problems. On the web, a lot of people complain about serious problems that cause these vehicles to be in dealer repair bays for weeks at a time. Some complaints involve a light on the dashboard saying "Stop Safely Now". It appears this light also appears EcoBoost complaints. The complaint on the F series pickups with EcoBoost are unbelievable. To read the complaints, google "Stop Safely Now" on the web ... then, get a Toyota. What I don't get about Ford is how Ford goofs hybrids up. They buy hybrid technology licenses from Toyota, which is perfect, then change it a little resulting in reliability problems. If I was Toyota, I would revoke hybrid license agreements with Ford. Tell Ford to go design their own hybrid technology.
        Pswag115
        • 1 Year Ago
        @James
        Ford did not license Toyota tech. Both companies developed similar systems independently at the same time & in a surprising show of common sense cross licensed each others tech to protect themselves legally. For what its worth I was a Ford employee at the time of the deal (very early in the Hybrid Escape development.)
          bullitt2605
          • 1 Year Ago
          @Pswag115
          Thanks for the clarification I was to lazy to look it up!
        bullitt2605
        • 1 Year Ago
        @James
        Ford my have shared tech with Toyota but they at least put it in vehicles that drive nice and look good.
        Kumar
        • 1 Year Ago
        @James
        Strange, I'm on the web and saying that my ma's CMax is doing great, so I guess I just cancelled out your complaints with my anonymous compliment.
          Ziv
          • 1 Year Ago
          @Kumar
          I haven't heard a lot either way about the C-Max, but I am hearing a lot of positive stuff about the Fusion Hybrid. Other than Ford shooting itself in the foot by overstating the mpg, the FFH is a great car. 41.3 mpg combined, and climbing, on Fuelly is a pretty impressive number. Too bad Ford doesn't understand the "under promise and over deliver" concept.
      JakeY
      • 1 Year Ago
      I don't think people have an issue with a 43 mpg rating (it's still pretty good compared to the Prius V), people just don't like being mislead. If Ford came out with honest ratings, I'm pretty sure sales would be just as good.
      • 1 Year Ago
      [blocked]
        icemilkcoffee
        • 1 Year Ago
        A hybrid is a regular gas powered car.
        Kumar
        • 1 Year Ago
        Nobody would buy it without AWD these days. Remember the other c-max that was supposed to come here? The grand c-max the size of the Mazda 5? Might as well sell the same amount of cars but make a little more on each.
      Joe
      • 1 Year Ago
      3000 units in August, or 36,000 for the year doesn't seem like it's worth putting out in the market. Those numbers make more sense for the Fusion hybrid where it's part of a larger number of hybrid and traditional ICE sales. It doesn't make sense selling this as a hybrid only model.
      Robert Fahey
      • 1 Year Ago
      That'll teach these car companies to stop lying. Yessiree.
      Avinash Machado
      • 1 Year Ago
      People have short memories.
    • Load More Comments