2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost front 3/4 view

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost rear 3/4 view

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost front 3/4 view

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost rear 3/4 view

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost side view

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost front view

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost rear view

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost grille

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost grille

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost headlight

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost wheel

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost wheel detail

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost side mirror

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost taillight

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost taillight

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost engine

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost engine

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost engine detail

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost interior

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost interior

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost interior

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost front seats

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost steering wheel

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost gauges

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost navigation display

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost phone display

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost audio system display

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost climate display

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost infotainment system

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost audio system display

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost phone display

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost navigation system

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost climate control display

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost instrument panel

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost dash trim

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost shifter

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost multimedia inputs

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost door

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost window controls

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost rear seats

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost rear seat vents

  • 2013 Lincoln MKS EcoBoost
  • 2013 Lincoln MKS EcoBoost trunk

Lincoln is having a rough year, but at least its sales volume increased 0.63 percent in August 2013 compared to the same time last year. To spur sales of its luxury brand, parent company Ford is resorting to a stair-step incentive program in Washington and New York through September 30, says The Detroit News. According to the report, this type of of program is unpopular with dealerships because, as Don Chalmers, owner of Ford and Lincoln dealerships in New Mexico, says, "They're confusing to the market, they're not necessarily good for customer satisfaction, and when you see a burst of sales at the end of a stair-step program, there's always a payback. Right after that, the sales dip."

To be clear, a stair-step program is one in which incentives are provided to dealers based on number of sales. The bonuses usually come in tiers – $500 per car for the first ten over the course of the program, $1,000 per car for the next ten, and so on – hence the stair imagery.

They also seem somewhat controversial at Ford, with Ken Czubay, the automaker's vice president of US marketing, sales and service, reportedly saying Ford doesn't run stair-step incentive programs and Erich Merkle, a sales analyst, claiming that the program applies only to select Lincolns. 2013 model year MKS, MKX and MKT are the only Lincolns that qualify dealers for the incentives, which are realized as bonuses ranging from $1,000 to $1,500 for each unit sold. The more sales thresholds that are passed, the more bonus money the dealer gets for each car.

It's worth noting that during stair-step programs, discounts are often bigger than usual, and trade-ins can be worth more, so if you're in the market for a Lincoln and you live in Washington or New York, it's probably a good time to look for deals.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • Share This Photo X