In July Fiat halted its investments in Italy, putting on hold plans for the Maserati Levante SUV to be built at the automaker's flagship factory in Turin. But Fiat CEO Sergio Marchionne, whose company owns Maserati, met with unions on Wednesday, and he may announce plans to move forward with production of the SUV at the Mirafiori factory if the CEO and the unions reach an agreement, Bloomberg reports.

Marchionne is reportedly about ready to build new cars at Fiat's largest and oldest factory, on the grounds that 5,300 workers accept extended temporary layoffs through most of next year in a slowing European auto market. If unions don't accept the deal, it's not clear whether Fiat would still consider building the Levante at Mirafiori or not.

The Levante, Maserati's first SUV, is based on the Jeep Grand Cherokee platform, and we reported two years ago that it would be built in Detroit next to its Jeep cousin. Obviously those plans have been altered considerably in the intervening period of time.


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  • 22 Comments
      Eggmania
      • 1 Year Ago
      prettiest SUV ive seen. tell me one that looks better.
        ChaosphereIX
        • 1 Year Ago
        @Eggmania
        cant name one. it indeed is pretty, but would look prettier as a sportwagon
      • 1 Year Ago
      [blocked]
      ChaosphereIX
      • 1 Year Ago
      these luxiry SUVs are abominations, but that wont stop them from selling like crazy to rich housewives. The one good aspect is they will rake in the profits so Maser can put the excess money into the proper Masers and make them real contenders. Look at what the Cayenne has done for Porsche...
        collabplan
        • 1 Year Ago
        @ChaosphereIX
        Why, exactly, are they abominations? If you have kids or utility needs, they are a no brainer. Certainly not just for housewives, either.
          ChaosphereIX
          • 1 Year Ago
          @collabplan
          kids fit fine in a sedan or a sportwagon, and if you have utility needs you really should not be shopping for a Maserati... but vehicles for all types I guess...
          collabplan
          • 1 Year Ago
          @collabplan
          I think if you have the money, you can shop for anything you want. And you obviously don't have kids, because when you start adding strollers, groceries or going on road trips, then no....they don't fit fine into a sedan. Hence our Audi Q7, which is damn near a perfect kid hauler and performance SUV.
          ChaosphereIX
          • 1 Year Ago
          @collabplan
          My two nephews fit into our Saab 9-3, a small sedan, easily. Stroller and everything else was in the trunk. Just have to pack with forethought. See, not everyone needs a gigantic machine just because they have little beta-humans onboard. If I would have had a Volvo V-70, it would have been even better...the dogs might have fit as well!
      knightrider_6
      • 1 Year Ago
      Looks like Infiniti and Lexus had a illegitimate child.
      Colin
      • 1 Year Ago
      That isn't what the finished car will look like. The one in the picture is named Kubang, whereas the one they will build is going to be called the Levante, as it's described in the article. I think it was a mistake to include pictures of a prototype designed years ago, but I just hope the Levante looks as good. But any more delays and we'll be looking at a third prototype and most of the prospective customers will be dead.
      rmt_1
      • 1 Year Ago
      Since the Levante shares its platform with the Jeep Grand Cherokee, it just doesn't make financial sense to build the Levante in Italy, even with a deal with the Italian unions, unless the Detroit assembly plant is running at near capacity or the exchange rate has changed to the point where it's cheaper to build it over there. However, to the best of my knowledge, neither the capacity in Detroit or the exchange rate is currently a problem that would justify adding more production capacity in Italy; there already exists way too much capacity in Europe, given the ongoing slump in car sales there, and plenty of operating assembly plants bleeding lots of red ink by running at below their break-even points. I'm beginning to get a feeling of deja vu of the time when Daimler owned Chrysler and let their political worries and their financial needs in Europe turn Chrysler into nothing more than a "piggy bank" to be raided; it's hard to forget how Daimler stole billions from Chrysler to fund Mercedes-Benz and all their R&D, while giving America the Chrysler Sebring in return (or as revenge for WW2). With this history, I can't help but wonder if Sergio Marchionne is going to sacrifice Chrysler to save Fiat by using the Daimler model? Honestly, I don't want to see anyone there or here to lose their jobs, but when the plan to save a few hundred jobs uses methods that could put at risk tens of thousands of jobs, the "lesser evil" choice would obviously be to retrain the workers at Mirafiori for new jobs and perhaps subsidize business loans to help these people so they can start their own new businesses. Change there, as it was here, is rarely easy and almost never fair, but it happens regardless of either.
      ddevaiah13
      • 1 Year Ago
      awwwwwesome
      Fazzster
      • 1 Year Ago
      FIAT states the Serbian factory where the 500L is assembled is their most state of the art factory. Is the Turin factory really the "Flagship"?
      kwa
      • 1 Year Ago
      I\'m just imagining some rich private school with kids hopping out of SUVs from Maserati, Bentley, Lamborghini, Porsche, and Jaguar. And then a convertible Range Rover that\'s smaller than all of them. It just seems like a very weird dream. Times they are a-changin!
        Bill Burke
        • 1 Year Ago
        @kwa
        They already exist, This is exactly the everyday reality where I live here in Oyster Bay, Long Island at exclusive private schools like East Woods, Portlege, Greenvale, Lutheran, Friend Acadeny, Saint Dominic and Our Lady of Mercy Academy. The poor dears must arrive in style, you know. You should see the iron the senior class students drive. Anyone see my Grey Poupon ?
      Jonathan Ippolito
      • 1 Year Ago
      This looks so wrong . An SUV should look like an SUV not a Crossover . This is so wrong in every way but at least they are building it in Italy hopefully .
      Adam
      • 1 Year Ago
      Did they HAVE to put black plastic around the fenders? I understand it protects from chipping but they couldnt paint it body color like porsche or msport x5's? http://media.caranddriver.com/images/12q2/462513/2013-porsche-cayenne-gts-photo-462645-s-1280x782.jpg
      Bernard
      • 1 Year Ago
      I never thought I'd see the day when a Jeep was rebadged as a Maserati... Oh, who am I kidding, it's just Maserati. :-\ Regardless, the Maserati styling actually looks better on this CUV than it does on the cars. Hopefully its a good product.
        Sir Duke
        • 1 Year Ago
        @Bernard
        Nothing pees me off more than blatant stupidity. The Jeep GC to the SRT GC is a rebadge that was also tweaked for higher performance. The Maserati will basically be a bare GC frame / platform, with unique sheetmetal, and mechanicals (at least the engine). Maserati should feel honored to be allowed share Jeep's legendary awd system and off road know how. BTW: Mercedes aren't exactly crying about sharing the GC platform for its ML.
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