Abarth presented its original 595 at the Turin Motor Show in 1963. It was the car that put the Scorpion marque on the map and propelled the original Fiat 500 into hot hatch territory. And to mark that occasion, Fiat's performance brand is launching the special edition you see here.

Revealed here ahead of its public debut at next week's Frankfurt Motor Show, the new Abarth 595 50th Anniversary Edition packs a 1.4-liter turbo four with 180 horsepower (20 more than the standard 500 Abarth) channeled through the Abarth Competizione gearbox to the front wheels. The Scorpion brand has also retuned the suspension, fitted 305-millimeter Brembo discs, 17-inch wheels and installed a variable back-pressure exhaust.

Billed as the most powerful 595 to date, the special edition is identifiable by its matte white paint, red racing stripes and retro logos. Step inside and you'll find red leather buckets with white trim. Only 299 examples will be made, but don't go looking for this in US showrooms, as the Abarth range and the Fiat 500 upon which it's based is different in the two markets. Read more in the official press release below.
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Abarth 595 '50th Anniversary': the most powerful Abarth 595 ever

- A history of records that is revived today in an exclusive limited edition of 299 units
- Perfect synthesis of technology and performance, craftsmanship and attention to details
- Exciting performance given by the 180 HP 1.4 T-Jet engine combined with the "Abarth Competizione" gearbox
- Historical logo on the bonnet and original handmade "Fiat Abarth 595" graphics
- Attention to detail and sportiness for its interiors, too
- Specific communication plan for digital, TV and social channels
- Exclusive extension and accessories line
- Available to order from 15 September, exactly 50 years after the presentation of the first 595

September 1963. Turin Motor Show. Abarth presented the 595.

September 2013. Frankfurt Motor Show. Abarth presents the 595 '50th Anniversary', the most powerful Abarth 595 ever.

A history of records that is revived today in an exclusive limited edition of 299 units

In the 1960s the 595 proved an immediate success thanks to its extraordinary performance, unusual for such a small car, and became the brand's 'icon'. A history of records broken, victories and passionate people who have bolstered the legend of a car that represents the essence of the brand, expressed in four values: 'size' (it is the smallest supercar), 'shape' (Abarth is the 595 and the 595 is Abarth: all the Abarths in the collective imagination are white with a red band, like the 595), 'speed' (it is a racing car boasting record-breaking performance) and 'spirit' (it is not vintage, but rather contemporary history).

The presentation of the Special Edition also becomes an opportunity to celebrate the brand. The 595 '50th Anniversary' is the car that opens up a new era for the Abarth brand. After 1949, the year it was founded, and 2007, the year it was revived, the two-year period of 2013-2014 presents itself as a decisive step for the Abarth brand that precisely with this car once again demonstrates its outstanding ability to look to the future without betraying its past. So new horizons are opening up for the Abarth brand that from the very beginning showed itself to its public as a brand able to renew itself constantly, accepting and overcoming challenges often considered impossible.

The commemorative car will be produced in only 299 exclusive units. The livery, a modern reinterpretation of the original; the colour; the historical Abarth logos; and the original "Fiat Abarth 595" graphics, all handmade by the best customisation artists at Officine Abarth in Turin, give the car individuality and character to turn it into a "contemporary icon".

Exhilarating performance

Exclusivity that starts from performance, guaranteed by the experience of the technicians involved.

The 180 HP 1.4 T-Jet engine - combined with the "Abarth Competizione" gearbox - make the Abarth 595 '50th Anniversary' the most powerful 595 ever produced.

Performance is also guaranteed by performance tyres mounted on 17'' alloy wheels with 695 Magnesio Grey design embellished by an aggressive red liner. The setup and braking system have also been further strengthened: Brembo 305 mm floating brake discs that can be dismantled with fixed four-piston caliper and special shock absorbers that guarantee performance in total safety. And of course there is a "Record Monza" variable back-pressure "dual mode" exhaust, designed to improve engine performance and deliver an inspiring sound over 3,000 rpm. Performance is a state of mind.

Specific exteriors: a tribute to the historical 595

The style of the exteriors uses the historical features of the 595 without betraying its original spirit.

The historical logos on the car are a tribute to the original and are made with the exclusivity and attention to detail typical of Officine Abarth. The matt three-layer white paintwork, a contemporary reinterpretation of the 1963 model, and the graphics are ensured by the traditional handcrafting machining and finishing processes.

The new Abarth adopts Xenon headlights with dipped and driving light functions for improved light emission and excellent performance in all weather conditions. These devices deliver three times the light intensity and duration of standard halogen lamp headlights. The sun roof completes the tribute to the original car.

Attention to detail and sportiness for its interiors

The interiors are just as personalised and demonstrate the attention to detail and the sporting style of the exclusive 595 50th Anniversary. The red leather sports seats with white inserts and red stitching, combined with the dashboard, are a modern re-interpretation of those of the original car.

The historical logo adorns both the black leather steering wheel with red inserts and finder and the kick plate, giving the car a timeless modernity.

Specific communication plan for digital, TV and social channels

Celebration of the 595's anniversary is supported by a series of commercial activities across the Abarth range and by an extremely digital communication plan which revolves around the new commercial: the essence of the Abarth brand concentrated in 5.95 seconds through an evocative and epic slow motion.

As usual, in the centre of everything is the car - the absolute star of the video - and its performance. That is because according to Abarth, "Performance is a state of mind".

The communication also goes through the channels more customary for the brand with the organisation of the first digital "rally" (where at least virtual 595 Abarth cars will be involved) and the most numerous anniversary ever, also celebrated with a fun App for iPhone, iPad, Android and Facebook through which Abarth fans can "play" their favourite tunes substituting the musical notes with the powerful sounds of the engines of the Abarth cars. True fans will be unable to say no to playing "Happy Birthday" to celebrate the 50th anniversary of the 595. There will also be events celebrating the important anniversary.

Dedicated extension merchandising and accessories line

In accordance with the tradition of Abarth Special Editions, the already extensive equipment of the Abarth 595 '50th Anniversary' is enlarged with an extension merchandising and accessories line designed to enhance the experience of the brand both on board and outside the car, as dictated by the DNA of the Abarth brand. It is not just about cars, but is a real philosophy of life. Together with other important partners in their reference sectors, Abarth has developed specific products, presently in the manufacturing stage, such as the watch with the exclusive BRM brand, sunglasses made in collaboration with Italian Independent, a symbol of Italian style and cutting-edge technology, leather briefcases that are the result of the craftsmanship of the Tramontano workshop of Naples, the BBR models and a bicycle that will be made with a partner of excellence.

All products are manufactured in limited editions to reinforce the concept of exclusivity and craftsmanship at the core of this project.


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    • 1 Second Ago
  • 25 Comments
      superchan7
      • 1 Year Ago
      To be specific, European 500s use the older FIRE 1.4 petrol that dates back to 2003. Abarth models use an IHI turbocharger on this same engine and dates to 2008. NA 500s use the newer Multiair 1.4, and Abarth models use a Garrett turbo on this engine. NA gets the better engine, but only because the 500 was introduced so late in the US and Canada.
        johnnythemoney
        • 1 Year Ago
        @superchan7
        This version uses the Garrett model as well, and it's European: http://it.wikipedia.org/wiki/Abarth_500 To add to the argument, the European 500 is slightly different under the skin thanks to a 4 years later unveiling compared to the EU model and a brand new production line. Consider it a 500 mk2.5 (well actually the 500 A was quite different compared to the 500 B anyway...)
      Benjamin09
      • 1 Year Ago
      Love mine and would get this in a second if they brought it to the USA. TAKE MY MONEY FIAT!!
      Ducman69
      • 1 Year Ago
      The Fiat 500 has proven to be more of a styling exercise than substance. Underneath you have an unusually short wheelbase chassis with inadequate suspension travel on a primitive twist beam rear axle that produces an overly harsh ride that still has a lot of body roll and understeer. The engine mated to the open differential is still not particularly impressive and feels unusually unresponsive, making it feel slower than it actually is in everyday spirited driving. Drive a Fiat 500 and Ford Focus for example back to back and its like night and day on how much better the Focus handles, especially coming out of a turn. And the Abarth isn't even all that affordable or even fuel economic for its size, but what they have going for them is unique chic styling in a purposefully tiny package. I just wished they'd drop the pretense that this is a mini-Ferrari... nothing could be further from the truth. Its a micro mexican economy car with styling by Gucci.
        lasertekk
        • 1 Year Ago
        @Ducman69
        'Styling exercises', as you put it, don't sell a million (and still going) copies the world over. So it looks like your statement is quite in err.
          superchan7
          • 1 Year Ago
          @lasertekk
          @Ducman69 The Multiair engine, introduced in 2009 on Alfa Romeo MiTo, won the engine award. The engine was subsequently used on the 2011 introduction of the North American version of the Fiat 500, which included various other structural and feature improvements as others have mentioned. The Polish assembly site can only integrate the older FIRE, so Euro 500s are stuck with the original engine to this day.
          RJC
          • 1 Year Ago
          @lasertekk
          They hit the millionth 500 sold last year. To further add, styling execsices don't win European COY or Best New Engine. Ouch. Double error.
          Ducman69
          • 1 Year Ago
          @lasertekk
          Any manufacturer that pays a magazine can win COY and Best New Engine. Just a few weeks back on Autoblog, the primary reason for the sales failure of the Dodge Dart was cited as being the lackluster engine. The Fiat CEO Marchionne or whatever his name is even more or less admitted to it not being a problem. That's one of the reasons they are now offering the 2.4 liter, as the 1.4 liter turbo just feels very unresponsive and laggy until the turbo spools up, and because of electronic trickery for emissions and fuel economy there is a huge lag in when you let off the gas and to some extent even when punching it that you get engine braking or acceleration.
          Ducman69
          • 1 Year Ago
          @lasertekk
          BTW, if Superchan is right, the European 500 uses an old FIRE 1.4 petrol that dates back to 2003, so if that ten year old technology is winning an award somewhere, that just shows you how meaningless that offering was! But hey, if paying a magazine for advertising spots in exchange for some "stamp" award sells more cars to people like yourself, its obviously effective marketing. I should note that I was awarded for "Outstanding Writing" award (with a gold star) in my youth, I hope my post here reflects that achievement.
          Ducman69
          • 1 Year Ago
          @lasertekk
          Steve Jobs would disagree with you.
        Colin
        • 1 Year Ago
        @Ducman69
        It isn't comparable to a Ford Focus, because the Focus is quite a large car. Not in America maybe, but certainly in Europe. The 500 was intended to be small and cheap, for all sorts of practical - in Europe - reasons. The Abarth is just a fast version and can't be expected to compare dynamically with much larger cars. Even the Mini isn't small any more. It's a mini Ferrari because it's fun. No more or less than that. Fun! Nobody is trying to compare it directly with a Ferrari because no sane person would, but it provides fun that can be exploited on a daily basis, which most Ferraris can't. I'd be a little concerned about leaving a Ferrari in a parking lot while shopping, or shoving it through a carwash. I'll agree that the Abarth is expensive, but they do sell, and the ordinary 500 holds its value better in the UK than practically any other car. They are reliable, chic, fun and sensible. And they look great. Quite a combination. We are soon to get the twin cylinder with 105 bhp too - hooray!
          Ducman69
          • 1 Year Ago
          @Colin
          The Mini is a bit long in the tooth and getting redesigned next year IIRC, but the MIni Cooper Works version actually IS something I'd liken to a mini-Ferrari, at least far more so than a pure economy box chassis with racey styling like the Abarth. I personally think the Mini is overpriced, but having driven a last generation hard I can tell you at least it carves like a laser instead of plowing and bucking through turns on uneven pavement the way the Fiat does.
          Colonel Haiku
          • 1 Year Ago
          @Colin
          Yep, fun is the key. The Abarth is BIG FUN!
        dan1malk
        • 1 Year Ago
        @Ducman69
        A car's character and personality are in its flaws. A car that does everything perfectly is a very boring thing. If that's why you would pick a Focus, you a missing the whole point of the Abarth. I'm going to head out. All this Focus talk is making me sleepy. Let me know when something interesting comes up.
        superchan7
        • 1 Year Ago
        @Ducman69
        The iPhone happens to have a very user-friendly OS. Calling it a styling exercise is rather dismissive, as is calling millions of Fiat 500 buyers indifferent to actual practicality.
      John
      • 1 Year Ago
      its kinda cute. like one of those little r/c cars that can do fifty mph on a paved road
        RJC
        • 1 Year Ago
        @John
        ^^ It's September. Isn't kindergarten back in session?
      aatbloke1967
      • 1 Year Ago
      These will all find their way into private collections within hours of release. Fantastic stuff.
      lasertekk
      • 1 Year Ago
      Hosed again by geography.
      prez29
      • 1 Year Ago
      Thanks, Fiat......FOR NOTHIN'!
      Angel
      • 1 Year Ago
      This needs at least 200 HP before I consider buying one. And I'd really like to have one... or a Spyder or X1/9.
      desoto4jsb
      • 1 Year Ago
      Abarth with an automatic?
        Shahul X
        • 1 Year Ago
        @desoto4jsb
        the gti and brz come as autos... as much as I hate it, the manual gearbox is dead...
      King of Eldorado
      • 1 Year Ago
      If they can't bring the whole car over, at least bring those cool red-lined wheels.
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